2. @simonmainwaring

3. @simonmainwaring

4. @simonmainwaring

5. Consumers want a better world, not just better widgets. @simonmainwaring

6. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring

7. How does the private sector help fix our world? @simonmainwaring

8. @simonmainwaring

9. @simonmainwaring

10. @simonmainwaring

11. @simonmainwaring

12. @simonmainwaring

13. @simonmainwaring

14. @simonmainwaring Brand/Foundation Partnership: BMGF & FC Barcelona

15. @simonmainwaring Brand/Consumer Partnership: Expedition 206 ‘Open Happiness’

16. @simonmainwaring Brand/Consumer/Non-Profit Partnership: Pepsi Refresh Project

17. @simonmainwaring Brand/Foundation Partnership: Nike & Livestrong Foundation

18. @simonmainwaring Brand/Foundation Partnerships: Nike & Livestrong

19. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief

20. @simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief

21. @simonmainwaring Global Brand Initiative: Brands support First Lady’s ‘Let’s Move’ Initiative

22. @simonmainwaring Global Brand Initiative: Nike GreenXChange

23. @simonmainwaring Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability

24. How will social technology reshape the future of social change? @simonmainwaring

25. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store

26. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear

27. @simonmainwaring Non-Profit Brand Storytellers: charity: water

28. @simonmainwaring Brand/Non-Profit Partnerships: Made For Good

29. @simonmainwaring Brand Collaboration: Nike Environmental Design Tool

30. @simonmainwaring Brand Accountability: BrandKarma.com

31. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform

32. @simonmainwaring Citizen Activism: #OperationCupOfTea

33. @simonmainwaring Community Activism: BeRemedy.org

34. @simonmainwaring Mobile Brand Accountability: GoodGuide customer app

35. @simonmainwaring Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content

36. Thank You. Twitter: @simonmainwaring Facebook: facebook.com/wefirst Google+: Simon Mainwaring Book: wefirstbook.com Blog: simonmainwaring.com For these SLIDES and We First VIDEO, text your NAME and EMAIL to 1 (310) 321-4009

37. Global Brand Initiative @simonmainwaring

38. Global Brand Initiative

39. Key Strategies @simonmainwaring

40. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring #WeFirst

41. Case Studies @simonmainwaring

42. Case Studies Brand/Non-profit/Consumer Platforms: Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion Brand/Cause Marketing: GMC/Invisible People, Pampers/UNICEF, Nike/Livestrong, Ford/People’s Fleet, charity:water, AOL 365, Toyota/100 cars, Tide/Loads of Hope, CareOne, Hershey/Care to Learn Brand Collaboration: Sustainable Apparel Coalition, Nike Environmental Apparel Design Tool, Let’s Move Nutrition Charter, Nike Green XChange Crowdsourcing: Threadless Atrium, Crowdrise, Kickstarter, BeRemedy.org, LoudSauce For Profit: TOMS, GOODcorps, B Corps, StartSomeGood, Dancing Deer Bakery, Yerba Mate Online/Mobile Apps: brandkarma.com, GoodGuide, SocialVest @simonmainwaring #WeFirst