12. Consumers want a better world, not just better widgets. @simonmainwaring #WOMMA
13. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WOMMA
14. For slides, email: [email_address] Or text: 310-321-4014 @simonmainwaring #WOMMA
15. A Private Sector Pillar of Social Change Slides@WeFirstBranding.com/310-321-4014 WeFirstSeminar.com #WOMMA
38. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
39. Socially Conscience Brands: Starbucks ‘Don’t Contribute’ & Create Jobs USA WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
40. Brand Goodwill: Nordstrom enters NYC with charity store WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
41. For Profit/Cause Integration: TOMS Shoes and Eyewear WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
48. Crowdsourcing Cause Engagement: UNAIDS collaborates re AIDS strategy with youth online. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
55. Thank you, WOMMA. For these slides and film, email: [email_address] Or text: 310-321-4014 Join us at the first WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com