How to use E-Share! Viral Peer sharing technology to deliver 35-280% response rates in with any type of media campaign or marketing effort.

1. E-Share! Viral Peer Sharing ™ Marketing Technology It’s all about increased conversion through social sharing.

6. E-Share! – What the industry is saying “ Put content into the hands of your advocates and let them do the marketing. It’s a very different way of thinking about direct marketing.” -Incentive “ [E-Share!] Technology allows a highly respected brand like BMW to align itself with what is essentially an interactive coupon.” -Sales & Marketing Management Magazine “ The platform is a way to build a relationship with consumers and exchange value.” -Response Magazine

7. E-Share! Case Studies It opened my eyes to seeing in real time how customers react and how current trends develop. Good offers just get better with this program. -Dale Fowler, Thomas Cook

8. Goal: Gather a customer database & increase store traffic for 2 local stores Strategy: A direct mail piece: 4x6 postcards, plastic with detachable redemption cards for each offer were mailed to 5000 recipients. Within 10 days there was a 200% response * As of 5.05.10, this campaign is still live

9. A self-mailer created for a catalog pet supply company has generated a 5.04% response rate with 21% coming from the social sharing component provided by E-Share!.

10. Café Express is a Texas owned local restaurant chain with 17 locations from Houston to Dallas and wanted to grow awareness in the Dallas area. The campaign reached a total response rate of 23.64% , with almost 40% generated through our share component.

11. Saturn of Greenville was looking for a direct mail campaign to drive in-store traffic and push sales. Strategy: A direct mail piece was sent to 15,000 recipients with a $1000 discount on the purchase of their vehicle. “ We had the best four days in our company’s history!” -Joe Spadaro, Owner, Saturn of Greenville Saturn of Greenville Monthly average for this dealer is 29 vehicles sold a month. In 4 days they sold 24!

12. BMW wanted to target other high-line owners such as Mercedes, Lexus, Volvo, Cadillac, and Audi and show them the benefits of BMW. E-Share! printed and fulfilled a targeted mail campaign where a $25 dollar Amex gas card was offered for taking a test drive. Specific results cannot be disclosed, but based on the results BMW USA has decided to roll this program out nationally in 2010.