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Best Practices in Online Reputation
           Management




            Scaling Expectations
The Most Common Reputation Management
                 Problems Come From

•   Squatted usernames
•   Squatted domains
•   Doppelgangers
•   Job changes
•   Name changes
•   Negative comments
•   False information
•   Fake profiles
•   Trademark infringement
•   Bad news coverage
•   Legal documents
•   Complaint sites
•   Competitor attacks
•   Hate sites
•   Personal scandals
•   Corporate scandals
•   Industry perceptions



                             Scaling Expectations
The ORM Problems
If someone reports your company to a consumer watch group, a competitor follows you
around leaving negative comments or an angered customer allocates hours to publicly
hating you, then it’s pretty clear you have an online reputation management problem. Is
that negatively impacting the search results though? If you find a number of, or even one,
negative search result, you need to fix it.




                                  Scaling Expectations
Protect Your Name/Brand
The first step to building your online reputation is to register your username.
Purchase all relevant domains and TLDs. If you haven’t yet, also register your
username with these five essential social networks:

Facebook

MySpace

LinkedIn

Twitter

Naymz




                                Scaling Expectations
Use Social Media to Expand Your Brand
      Use a service like KnowEm to quickly check and register your name, handle,
     company, products, high profile employees, domain, etc. across more than
     two hundred social networks.




 Use a service like KnowEm to quickly check and register your name, handle, company,
products, high profile employees, domain, etc. across more than two hundred social
networks.




                                 Scaling Expectations
Respond to Criticism
When negative review trends appear, business owners can drill further down
to discover the source of the problem.

Stay informed about the latest online reputation management and monitoring news,
products and techniques.




.




                              Scaling Expectations
Thank You




 Scaling Expectations

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smartData enterprises Reviews complaints,scams&reviews Protect your brand

  • 1. Best Practices in Online Reputation Management Scaling Expectations
  • 2. The Most Common Reputation Management Problems Come From • Squatted usernames • Squatted domains • Doppelgangers • Job changes • Name changes • Negative comments • False information • Fake profiles • Trademark infringement • Bad news coverage • Legal documents • Complaint sites • Competitor attacks • Hate sites • Personal scandals • Corporate scandals • Industry perceptions Scaling Expectations
  • 3. The ORM Problems If someone reports your company to a consumer watch group, a competitor follows you around leaving negative comments or an angered customer allocates hours to publicly hating you, then it’s pretty clear you have an online reputation management problem. Is that negatively impacting the search results though? If you find a number of, or even one, negative search result, you need to fix it. Scaling Expectations
  • 4. Protect Your Name/Brand The first step to building your online reputation is to register your username. Purchase all relevant domains and TLDs. If you haven’t yet, also register your username with these five essential social networks: Facebook MySpace LinkedIn Twitter Naymz Scaling Expectations
  • 5. Use Social Media to Expand Your Brand Use a service like KnowEm to quickly check and register your name, handle, company, products, high profile employees, domain, etc. across more than two hundred social networks. Use a service like KnowEm to quickly check and register your name, handle, company, products, high profile employees, domain, etc. across more than two hundred social networks. Scaling Expectations
  • 6. Respond to Criticism When negative review trends appear, business owners can drill further down to discover the source of the problem. Stay informed about the latest online reputation management and monitoring news, products and techniques. . Scaling Expectations
  • 7. Thank You Scaling Expectations