3. Your time is valuable. Use it wisely!
Live the 3 Cs of Social Media
Creative
Consistent
Calculated – Strategy & Monitor
Make it work for you NOT the opposite.
It can level the business playing field if you have a strategy.
Know your target audience and where they spend their time.
Don’t build you house on someone else's(Facebook) property.
4. Consistent Visual Branding
Define a win. What is a conversion for your
company?
It’s a marathon not a sprint. The tortoise will
always win at online marketing.
Hire if you don’t have time or it is not something
your good at.
Monitor, Track, Adjust
5. IE. Princeton Report - Facebook would lose 80% of its
users by 2017
http://www.forbes.com/sites/forrester/2014/01/28/cal
m-down-facebook-isnt-dying/
6. U.S.? 67% of Internet users in the U.S. are on Facebook. In
European markets, penetration is even higher (82% in the U.K.).
In the U.S., 83% of 18 to 29-year-olds who use the Internet are on
Facebook
45- to 54-year-old age bracket has seen 46% growth since yearend 2012.
1.3 BILLION PEOPLE
Read more: http://www.businessinsider.com/a-primer-onfacebook-demographics-2013-10#ixzz2rnM41dTw
7. 22% of Internet Users
24 % Men 19% Women
27% of ages 30-49
24% of ages 50-64
38% of People With Advanced Degrees
38% of People Who Make 75K+ Per Year
8. Optimize Your Profile
Tell people what you do not your title
Checking out the Competition
Applicant Background Checks
Find People and Businesses
LinkedIn Groups for new prospects and contacts
Create an industry group
Optimize Your Business Listing
http://help.linkedin.com/app/answers/detail/a_id/1561
9. Customize images with your company updates-January
21,2014
Now, when you share an update with a link, you can
customize the image that appears by clicking on the
icon in the right hand corner of the preview image. To
learn more about this update, visit our Help Center