How to capture leads on your website
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Sherif Morgan, Connexins Web Development, explains the process on how to capture leads using landing pages, opt-in forms, email lists and autoresponders.
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How to capture leads on your website
- 1. Your Email List How to get Leads, turn them into Prospects, then into customers Sherif S. Morgan Friday, May 3, 2013
- 2. What’s so important about email?
- 3. what is your goal?
- 5. How does email marketing fit in this process?
- 6. What is a Call-to- Action? A button, image, or text on a webpage that urges a visitor to take a specific action.
- 7. Primary CTA home page website page blog post social media email message
- 9. CTA in the Home & Content Pages Examples: • Learn more about product/service • Phone Call • Online Purchase • Request for Proposal • Opt-in – Download free report/Sign up for a free trial goal: keep them engaged, encourage them to take the “next step” in the sales funnel
- 10. CTA in a Blog Post • Conclude with an engaging question – ask readers to comment, share, or follow • Prompt them to download a report • Link to relevant landing pages • Ask them to subscribe goal: keep them engaged, continue to pre-sell, increase your credibility… i.e. nurture them
- 11. Ask them to Share, Follow, or Subscribe
- 12. Call-to-Action Tips • Concise / Clear what they’re getting – Watch Video, Download eBook, etc. – Benefit and Value (“what’s in it for me?”) • Use Action Words – Download, Subscribe, Start Free Trial, Reserve Your Seat, etc. – Ineffective: Contact, Click Here • Does not address the why or the value • Consistent with their expectations • Urgency – Sign Up Today, Get Started Now
- 13. Primary CTA home page website page blog post social media email message
- 14. Landing Page (Squeeze Page) A landing page is a web page that focuses on one specific action, namely capturing a visitor’s information through a lead form. goal: generate (or segment) a lead
- 16. Why would they sign up? make the value clear
- 17. Why would they sign up? Incentive (eBook or whitepaper)
- 19. The Fold?
- 21. Landing Page Elements & Tips • Headline: Eye-Catching, Clear, Concise – “the blink test” • Remove links (distractions) except for … • What You Offer (benefits/value) • Image – Image + Headline = clear understanding of the offer • Lead Capture Form! – Only ask what you need (balancing act) • Above the Fold? • Trust (testimonials, privacy policy, guarantee, etc.) • Focus (one offer/action and audience)
- 22. Can You Do Better? • Create at least 2 designs – vary 1 thing at a time • What to vary? – what would influence behavior? • headline • button color, location, size, text • list of benefits, copy, image • etc. A/B or Split Testing
- 23. A/B Testing • What should you measure/compare? – Traffic to Landing Page – Conversion • Automate the Test, Measure, and Compare – Landing Page platforms – WordPress Plugin • e.g. Max A/B (compare pages) – Google Analytics (goals)
- 24. Standalone Opt-in Forms On Your Website
- 29. The Case for/against the POP-UP Effective, so why not? Good ways to do it… http://unbounce.com/email-marketing/get- subscribers-from-pop-ups/
- 30. The Thank You page Autoresponder they’re in your email list
- 31. The Thank You page • Deliver what you promised • Additional CTA?
- 32. Compare Autoresponders • Constant Contact • Aweber • MailChimp • GetResponse • Infusion Soft • 1ShoppingCart
- 33. Why Autoresponder? • Automate! • An email list is useless if you do not have an email marketing strategy! – build a relationship with subscribers – nurture/pre-sell subscribers • Follow up with leads – future calls-to-actions
- 34. How would email marketing turn leads to customers? Landing Page
- 35. Emails: Turn Leads to Customers • Email Marketing Strategy • Frequency • Content – Blog Posts – Exclusive Content • Pre-selling/selling – Follow up sequence – Address concerns or hurdles • Interaction + Build Relationship
- 37. Resources • The Perfect Landing Page – http://blog.kissmetrics.com/landing-page-design-infographic/ – http://www.1stwebdesigner.com/design/landing-pages-101/ – http://unbounce.com/landing-pages/perfect-landing-page-recipe/ – http://blog.kissmetrics.com/high-impact-landing-copy/ • 50-Point Checklist For Creating the Ultimate Landing Page – http://unbounce.com/landing-pages/checklist • When to send email messages – http://blog.kissmetrics.com/science-of-social-timing-2/ – http://diyblogger.net/what-is-the-best-time-to-send-an-email-campaign
- 38. How does email marketing fit in this process? Landing Page
Notes de l'éditeur
- Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.