2. What is Pinterest?
Pinterest is a social network that
allows users to visually share, curate
and discover new interests by posting
(pinning) images or videos to
pinboards.
3. Not a place to push your
product or service, but a
place to show the lifestyle
associated with your
product.
4. Very visual and focused on
lifestyle
“This is a social network meant to
connect everyone in the world
through the things they find
interesting.”
5. Vocabulary
Pin – an image added to a
Pinboard
Pinboard – a collection of pins
based on themes
Pinning – visually sharing content
6. Repin – reposting
Pin It Button – button to place on
website for sharing from website.
Includes linkback.
Pinner – the person using
Pinterest
7. Should You Be On Pinterest?
80% Women
55% are ages 25 to 44
Time on site per visit – 17 minutes average!
https://www.google.com/adplanner
10. Or ask someone that is already on
Pinterest to send you an invite.
11. Sign up with the same email address
that you use for your business
Twitter account
So that you can share new pins
through your Twitter account.
No connection to Facebook business
pages, just your profile.
12.
13. Optimize Profile
Use your company name as your
user name
Add your logo
Include the brief description of
your business
14. Add the applicable links at the
bottom
Make sure “Hide your Pinterest
profile from search engines” is
OFF.
15. Build Your Following
Follower of specific pinboard
Follower gets notified when there is
a new pin on that board
Follower of User’s Account
Follower gets notified where there
is a new pin on any of that user’s
boards.
16. Create a great board that is based
on the specific topic. Include
other pins that are relevant.
Follow other users and they may
follow you back.
22. How do you do that?
You build a great Pinboard that conveys your
brand and the lifestyle of your buyers
What is your brand lifestyle?
23. Tips on Building Great
Pinboard
Think visual!
Think brand!
Think lifestyle!
How your brand is used
Photos that show your culture and business personality
Photos from your blog
Infographics based on your industry data
Book covers, download graphics
Customer photos – photos of them using your product or
service
Ask customers to pin their own photos of themselves using
your products