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Who is My Target Audience and What Content do They Love
1. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Social Demographics
Desirable Content
Social Search
2. Identify Your Target Audience(LeanCanvas.com)
Discover where they spend their time online
Create an Avatar for your target audience with name and
everything you can find to identify them
Begin crafting your content to feed their likes and dislikes.
Communicate how your product or company fixes or helps in
their greatest problem
Don’t forget to consistently communicate your “Why”
http://youtu.be/u4ZoJKF_VuA
People don’t buy what you do they buy why you do it.
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8. Cuts across most demographics lines
Resonates universally
Brings us all back to a common place or time
Helps us feel, think & reflect
Reminds us we are all human
We never get tired of this content
We always have time for it
We remember it
We want to SHARE it with others
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22. Put these desirable content ideas your calendar and
test each type of content.
Follow up after with your Facebook Insights
23. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
https://www.facebook.com/OnlineBizSmarts
Editor's Notes
The right mix for your business – Every business is different and requires a different mix.