4. WordPress.com
o Free* Site and Hosting
Visit http://www.wordpress.com to sign up
o Maintained for users (i.e. no updates)
o Full of features (but cannot add/modify)
o But…
Somewhat limited to what you control/customize
upgrades
5. Your URL
o mywebsitename.wordpress.com
o For business, at the very least:
domain mapping ($13/year)
recommend purchasing domain separately
e.g. from godaddy.com
general recommendation (registrar and host)
7. WordPress is a free and open source blogging tool
and a content management system (CMS) based on
PHP and MySQL. It has many features including a
plug-in architecture and a template system.
WordPress is used by over 16.7% of Alexa Internet’s
“top 1 million” websites and as of August 2011
manages 22% of all new websites.
Source: Wikipedia
http://wordpress.org/showcase/
8. Steps to Setup Self-hosted WordPress
1. Purchase domain name
2. Sign up for web hosting
3. Change nameservers for the domain
this points the new domain to the hosting
4. Login to hosting & install WordPress
cPanel > Fantastico > Install WordPress
a note about username and password
12. Widgets
Add content to widget areas of your theme
WP Dashboard > Appearance > Widgets
o Text Widget
add text
html
e.g. YouTube code, Email Autoresponder
o Some plugins will add “widget” options
calendar, form, social media buttons, etc.
13. WordPress Plugins
add functionality to your WordPress site (e.g.
SEO options, image gallery, etc.)
Browse (http://wordpress.org/extend/plugins/ or Google)
Install Plugins
WordPress Dashboard > Plugins
Upload zip file – or – FTP
Setting them up [where to find setup guide?]
own settings page, on a post/page, or a widget option
14. WordPress Most Popular Plugins
http://inspirationfeed.com/inspiration/infographics/30-most-
popular-wordpress-plugins-infographic/
15. My Favorite Plugins
SEO Sliders
All in One SEO WP Cycle
Yoast Easing Slider
Google XML Sitemaps Nivo Slider [$]
Gravity Forms [$] Social Media
Socialize (sharing)
AddThis (sharing)
Social Media Widget
16. Working with Content
o Posts and Pages
Visual vs. Text editors
words, pictures, and links
o Media Uploader
19. .com vs .org
which is right for you?
http://en.support.wordpress.com/com-vs-org/
http://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-
free-wordpress-com-infograph
http://diythemes.com/thesis/rtfm/differences-wordpress-com-org/
http://remarkablogger.com/2009/11/19/wordpress-com-vs-wordpress-org-the-
definitive-overview-for-business/
http://www.problogger.net/archives/2012/03/04/wordpress-com-or-wordpress-
org-which-ones-right-for-you/
20. Dale Dillon and Michael Gray
SMART Team Master Mind Members
Sherif Morgan Deborah Munoz-Chacon
Aaron Eden Chris Hazen Molina
Steve Frantzis
Staff Pam Furlong
Danielle Lips
www.OnlineBizSMARTs.com
Notes de l'éditeur
Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.