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Building Buzz: Collaborating and Connecting with the Media
1. Lucy Rosen SmartMarketing Communications, Inc. 505.293.3553 www.smartmarketingcommunications.com Building Buzz… Collaborating & Connecting with the Media
Why would you blog? You re-inforce the online conversation that you are having on social media sites and on your website. You build trust and a community around your conversation. You can show others that you know what you are talking about and you build a savvier consumer- because you are teaching what you do and how to do it! But how do you build a brand by blogging? What should you blog about? Your area of expertise and your opinions General industry information News you want to share. How you should blog is by: Taking a leadership role Finding your voice through your brand message and being consistent. By soliciting feedback
Writing… A great way to build a brand… Write a book, write articles, blog, and get it out there! Don’t know where to start? AWC has a writers group……talk about it- growing this…