Technical SEO audit is very necessary to enhance your website performance. You can easily know the flaws and errors of your website which will give you high ranking and improved visibility.
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How to Perform Technical SEO Audit
1. How to Perform Technical SEO Audit
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2. What Is SEO
Audit:
After designing and on page optimization of your website, a
technical SEO audit is very necessary to know the future
performance of the website. But the question is what is SEO
audit of a website??
SEO Auditing is the virtue of websites or online users to
strengthen their online relevancy and visibility to maximize
quality traffic.
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3. Technical SEO Audit Process
Generally technical auditing can be done in 5 ways. They are given
below:
1. Accessibility
2. Indexability
3. On-Page Ranking Factors
4. Off-Page Ranking Factors
5. Competitive Analysis
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4. Accessibility
The foremost thing of a website is whether the search engines and users can
access the pages of the website or not. So always make sure that your
website's pages are accessible. To check the accessibility we have to go
through following points:
A. Robots.txt
Though robots.txt file restrict search engine bots to access certain pages, it
is very essential to block crawlers to crawl certain pages. So check manually
or you can use Google Webmaster Tool to identify the URLs being blocked by
robots.txt and be sure that your any important page has not been blocked.
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5. B. Robot Meta Tags:
If any of your website page has both "noindex" and "nofollow" tags, then it
prevents the spiders to index your webpage and not to follow your page. So be
sure about these tags.
C. XML Sitemap:
XML Sitemap provides a way for search engine bots to crawl easily find all of your
website's pages. You should do certain steps for your sitemap which are given
below:
Well formed XML Sitemap
Follow the sitemap protocol
Submit it to webmaster tools
D. HTTP Status Codes
If your site has 400 or 500 errors or status code, then search engines are unable
to access your website's content. To avoid this you can do 301 redirection as it is
the best way of redirection.
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6. Indexibility
After accessibility checking we will go for checking of indexing of our
website. We have to identify how many pages of your website have
been indexed. There are many ways for it. But one simple way is to
use site: command.
For example, search for "site:seoexperts.co.in" on Google, we can
find 150 results for it.
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7. On-Page Ranking Factors
After above technical audit, we should go for checking on-page
factors.
A. URLs:
While analyzing an URL, certain points you should keep in mind. They are:
URL should be short and user friendly
URL contain relevant keywords
URL should have subfolders instead of subdomains
Use hyphens instead of underscore
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8. B. Content
As we all know content is king, so content should be authentic and free of duplicate
content issue. If your site has duplicate content, then you can use solve it by using
a re=canonical tag as a temporary solution or better use a 301 redirection for a
permanent solution.
C. Title
Title is the most prominent and identifying characteristics as people notice it first by
searching anything. So check your title as if it is formated properly or not.
D. Meta Description
Though meta description does not explicitly perform as ranking factor but still it is
important to improve click through rate. So check it properly.
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9. E. Images
Images can not read by search engines. To enable search engine spiders to read images
we have to use relevant alter text. Image file name also matters a lot.
F. Outlinks
When a link that points from your website to another website is called outlink for your
page or site. So it is very important to check whether the outlinks are qualitative or not.
For that you have to check some points which are given below:
a) Those links are trustworthy or not
b) Relevant to the page content or not
c) Whether links given to the anchor text are proper or not
d) Is there any broken links
e) No unnecessary redirection
f) Links are nofollow or dofollow
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10. G. Information Architecture
Information architecture generally means that how information flows through out
your website. It again includes 3 main areas:
a) Navigation of Website: By arranging similar content, products or categories
together, users and spiders can visit your website easily.
b) Labeling and naming conventions: Labeling means the way you have named
your categories of product or services or navigation links. If it is improper, then it
will harm your targeted keywords badly.
c) Folder structures: Arranging a folder in URL in a particular manner is called
Folder structure. The hierarchy of folders should be proper.
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11. Off-Page Ranking Factors
So after finishing on page auditing we will go for Offpage ranking
factors auditing. Offpage plays a vital role in search engine ranking.
Those factors are given below:
A.Popularity:
Popularity plays crucial role to gain traffic to your site. So to know your
site is popular or not you have to follow the points given below:
a) Is your site gaining traffic
b) Is your site receiving backlinks from popular sites
c) How does your site popularity compare against similar sites
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12. B. Social Media Engagement
As social signals are the most important thing now, so the success of your website totally
depends upon its capability to attract social media users and do interaction with them.
C. Trustworthy
For trustworthy your site should be free from following things:
a) Malware free
b) Keyword Stuffing Free
c) Hidden Text Free
d) Cloaking
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13. D. Backlinks
Backlinks are the pillar of your website. So it is very necessary to analyze your
backlinks whether they are qualitative or no.
E. Authority
A website authority can be decided by analyzing all above points. So it is very
important to analyze both domain authority and page authority.
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14. Competitive Analysis
Last but not the least is the more you know about your competitor,
the more you become stronger by identifying their strong and weak
points.
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15. Conclusion
Technical SEO audit can be finished depending upon the
complexity of your website. It is a very good idea to know the
flaws of your website and to empower it with high ranking.
You can take more informed decessions about your website's
working strategies.
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