CUTGroup 7 EveryBlock iPhone App Final Results

CUTGroup 7 – EveryBlock iPhone App
In-person test on February 10, 2014
Overview:
For our Civic User Testing session, we tested the iPhone app for EveryBlock.
Target Group:
 CUTGroup members who have an iPhone as a primary or secondary device – 269 users
 Chicago residents from different areas of Chicago
 A selection of testers that had varied responses to these screening questions:
o How many times do you post a tweet on Twitter?
o What is your main news source?
Test Type:
 In-person test for 10- 15 participants
 This was our first test where every tester was asked questions by a proctor and the
responses were captured via an online form.
 Proctors asked a variety of questions:
o “Yes” or “no” questions to gather quantitative results
o Open-ended questions to see what users were interested in doing
o Leading questions are asked so users will visit specific areas of the website and
respond with their experience
Questions:
 Are there any problems using the iPhone app? Does the app crash?
 Do users have an easy time posting or commenting on the app? Do they find things they
want to comment on?
 Do users like the different pages in the app?
 Would users use this app and in what scenarios might they post or comment? Would they
use it "on the go"?
 What features do users want to see in this app?

Results:
12 users tested the iPhone and gave us feedback, below are some key highlights for each
question.
Which of these statements is most accurate for you?
67% (8) – “My iPhone is my primary device when I am away from another device & on the go”
25% (3) – “My iPhone is my primary device to connect to the Internet”
8% (1) – “I do not use my iPhone often to connect to the Internet”
How long have you lived in Chicago?
49% (6) – 10+ years
17% (2) – 5–9 years
17% (2) – 1–4 years
17% (2) – Less than 1 year
How long have you lived in your current neighborhood?
42% (5) – Less than 1 year
33% (4) – 1–4 years
17% (2) – 5–9 years
8% (1) – 10+ years
Have you ever used EveryBlock?
75% (9) – Yes
25% (3) - No
Have you ever used the iPhone app for EveryBlock?
100% (12) – No
0% - Yes
If you ever used EveryBlock, tell us more about how you use it.
Here are some responses:
Amateur Student (#12) studied journalism and used EveryBlock to look up crime around
where she lived, and researched police activity in certain neighborhoods.
Native Chicago Community Adventurer (#3) and Just Generally Curious (#5) both use
EveryBlock for the daily digest e-mails.
What makes you decide whether or not to download an app?
 2 out of 12 testers indicated that they do not normally download many apps.
 6 out of 12 testers (50%) indicated that space is a priority when deciding to use an app and
they will download an app if they believe they will use it often.
Native Chicago Community Adventurer (#3) and Hockey Fan (#7) both like apps for news,
media, and other similar information.
Did you allow the app to use your current location?
67% (8) – Yes
17% (2) – No

17% (2) – No response was selected (this might indicate that testers already signed up to
EveryBlock)
How did you sign-up?
42% (5) – Entered information manually
17% (2) – via Facebook
17% (2) – via Twitter
17% (2) – No response was selected (this might indicate that testers already signed up to
EveryBlock)
8% (1) – Chose profile from Address Book
Was it easy to sign-up?
75% (9) – Yes
25% (3) – No response selected
Tell us more. How can the sign-up experience be improved?
Chicago Teacher (#1) and Techie Pub Trivia Rock Climber (#9) both were confused about
choosing their profile from Address Book.
Amateur Student (#12) wanted a sign-in option through Google.
Grad Student (#8) thought that signing up was easy, but wanted to have more information
about the frequency of e-mails. Grad Student also thought that the “Follow Places”
sentence at the bottom was descriptive, but needed to be located more prominently.
After signing up or opening the app, review the first ("Timeline") page.
Two testers experienced bugs in this part of the test:
Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content
appeared in mobile web but not in the app. Victoria P Test (#4) was able to see content on
“Near You Now” page.
Software Breaker (#10) had an error message appear saying there is a problem connecting
to EveryBlock.
Here are some other comments from testers:
As a new user, Hockey Fan (#7) likes the dialogue and the recommendations and
discussion around restaurants and new events.
Techie Pub Trivia Rock Climber (#9) thought that some of the first few posts felt “spammy,”
but liked the Tribune article and the post on a new local restaurant.
Just Generally Curious (#5)’s expectations are met, but wants a larger element of
personality in the user’s profile in order to help form an opinion better.
Take a few minutes and look through different posts and tell us about viewing different content.
 6 out of 12 testers (50%) thought that the posts were interesting provided relevant
information.

 1 of these 6 testers did point out that the media mentions were already found in other
sources, but still likes the information. This tester also says that they might not go to
EveryBlock to ask questions.
 1 tester was interested in having preference settings and filters to show what is relevant to
them.
Did you find a post you would want to comment on?
58% (7) – “Yes”
42% (5) – “No”
If so, go ahead and make a comment and then tell us about how it was making a comment on this
app.
Here are some responses from testers who said “Yes”:
Amateur student (#12) thought that posting a comment was super easy. She liked the fact
that she could preview her comment before submitting.
Application developer (#2) thought it was easy and familiar (like other apps). Application
Developer had a small problem with autocorrect, and thinks it would be nice to edit the typo
in the comment.
Chicago Teacher (#1) was interested in commenting on some posts, but thought other
posts were irrelevant. Chicago Teacher thinks that a timeline should show actual times, and
that the posts should be time-stamped.
Here are some responses from testers who said “No”:
Lifelong Chicago resident (#6) did not think that making a comment was easy, and the
story that she wanted to comment on was not formatted for comments. Lifelong Chicago
resident is a new user, and was not comfortable making comments or posts.
Techie Pub Trivia Rock Climber (#9) found a post that she liked, but after being asked to
verify her e-mail, the program took her back into the browser on her phone and not back
into the app.
Works at Charter Schools, but not a teacher (#11) did not want to make comments or posts
because she was concerned about privacy. She wanted to know how her name would
appear on posts because she did not want to have her full name appear since a lot of
information is connected with her location. She said “it feels sketchy.” Works at Charter
Schools wants “People will see you as” option.
Would you want share posts on social media?
67% (8) – Yes
33% (4) – No
Why or why not? [re: sharing posts]
Here are some responses from testers who said “Yes”:
Grad Student (#8) will post if it’s something interesting. He also said that since he is in
school, a lot of his friends are in the same neighborhood so the topics would be relevant.

Amateur student (#12) would share posts that she thought people who followed her should
know or if something is important, or something that she would want to support.
Here are some responses from testers who said “No”:
Victoria P Test (#4) is not sure about sharing posts, and is not clear about how to share a
post on social media if she wanted to. She might consider sharing a newsworthy event in
her neighborhood, but would like to see dates on posts to know if it was timely and share-
worthy.
Just Generally Curious (#5) would not share because if it exists here on EveryBlock, he does
not feel the need to pull the content out. Just Generally Curious rarely posts on social
media, and thinks that “EveryBlock is about the neighborhood, Facebook is about college
friends, and Twitter is for nerd friends.”
Which page did you find most useful?
67% (8) – Timeline
16.5% (2) – Popular
16.5% (2) – Near You Now
Any reason?
Timeline is the most useful:
8 out of 12 testers (67%) thought that Timeline was the most useful page because it
showed the most relevant information.
Application developer (#2) thought this page was the most useful, but found the most
interesting post on the Near You Now page.
Native Chicago Community Adventurer (#3) also thought Timeline was most useful, but
wanted to use Near You Now on the weekends.
Grad Student (#8) wanted to add more zip codes through the app because he wanted to
personalize the Timeline to include other neighborhood information.
Popular is most useful:
2 out of 12 testers (16.5%) thought that Popular page was the most useful because it was
easy to find new information.
Near You Now is most useful:
2 out of 12 testers (16.5%) thought that Near You Now page was the most useful because
these testers were interested in what is going on around them at that time.
Which page did you find least useful?
33% (4) – Near You Now
33% (4) – Popular
25% (3) – Timeline
9% (1) – N/A (thought all pages were useful)
Any reason?
Near You Now is the least useful:

4 out of 12 testers (33%) did not think the information on this page was as relevant as
other pages, or were interested in this type of news.
Popular is the least useful:
4 out of 12 testers (33%) thought the Popular page was least useful.
Hockey Fan (#7) liked Near You Now page the most and thought that the Popular page was
least relevant to his surroundings.
Lifelong Chicago Resident (#6) was most interested in pressing local matters in their
community.
Timeline is the least useful:
Victoria P Test (#4) and Software Breaker (#10) both had problems using the Timeline
page.
Amateur Student (#12) did not mind this page useful because it showed mostly media
mentions.
Select the icon to create a New Post. What types of things would you post about?
The app crashed when Amateur Student (#12) clicked on the New Post icon.
6 out of 12 testers (50%) described that they would want to post about their neighborhood:
neighborhood concerns, crime warnings, traffic, weather, favorite places, garage sales,
missing pets, events.
Grad Student (#8) wants to post about events, and likes the fact that you can include
photos in posts.
Works at Charter Schools, but not a teacher (#11) still would not post on the app due to
privacy concerns.
Do you like this new post interface?
75% (9) – Yes
25% (3) – No
If you have something to share, go ahead and make a new post! Tell us what you posted about and
if it was easy to do.
4 out of 12 testers (33%) either had trouble with the new post or did not like it.
Software Breaker (#10) asked “Why do I have a picture of the world there? It’s confusing.”
In addition, he did not like the preview, and wanted to make edits to his post after it was
already posted.
Application Developer (#2) initially had trouble with the making a new post. The app
crashed when she hit “Account Settings,” and then the app did not redirect her after she
posted it, the app instead went to a black screen. Application developer did think that in the
end making a post was very easy and she liked the experience. She also likes that her new
post is labeled as “neighbor’s first post.”

4 out of 12 testers (33%) liked the new post interface and thought it was easy.
Techie pub trivia rock climber (#9) had an easy time posting and likes the posting interface
and the location features.
Hockey Fan (#7) likes the preview button and thinks this is intuitive and easy to users.
Are you familiar with the EveryBlock Community Guidelines?
66% (8) – No
17% (2) – Yes
17% (2) – N/A
Do you like the option of making posts on the go?
83% (9) – Yes
17% (2) – N/A
0% - No
Why or why not?
The majority of testers like the option of making posts “on the go,” but 2 testers were not
sure if they would like it or might use it rarely.
Here are some other responses from testers who said “Yes”:
Application Developer (#2) comments that she is a Twitter user and is used to the this
concept.
Native Chicago Community Adventurer (#3) thinks this option is convenient.
Software Breaker (#10) wants to comment on things when he is out doing them.
Have you ever made a post through the app?
100% (12) – No
0% – Yes
None of our testers had previous experience with this EveryBlock iPhone app.
What type of posts would you make using this app? Check all that apply:
(9) – Neighborhood improvement
(9) – Neighborhood news
(7) – Crime or suspicious activity
(7) – Local business reviews/recommendations
(7) – Lost and found
(6) – City services questions/announcements
(6) – Neighborhood discussion
(4) – Housing
(4) – Local politics
(3) – Acts of kindness
(1) – Family/Parenting Topics
(1) – Pets
(1) – I would not make posts on EveryBlock
(0) – I would not make posts on this app

Thinking about EveryBlock.com Web site - what features would you like included on the app?
Here are some of the features testers wanted to see:
 Search feature
 Filters or an ability for users to choose what they want to see
 Bookmark feature to read posts later
 User Profile - more apparent and have incentive to contribute and “gain status” in the
community
 More information on Community Guidelines & Privacy
 Address finder and map capabilities to help find locations
Will you use the app again, on your own?
83% (10) – Yes
17% (2) – “Maybe”
0% – No
Why or why not?
Here are some responses from testers who said “Yes:”
Hockey Fan (#7), Native Chicago Community Adventurer (#3), and Software Breaker (#10)
were all interested in seeing what was going on in the neighborhood and wanted to search
at this local level.
Victoria P Test (#4) does not use her iPhone as her primary device and said “Yes” if this app
comes out on Android.
2 out of 12 testers said they might use this app again:
Just Generally Curious (#5) reads the Daily Digest E-mails, and is happy with his current
routine.
Do you like the EveryBlock iPhone app?
92% (11) – Yes
8% (1) – “Not yes, not no”
0% – No
Tell us more. [re: Do you like the app?]
The majority of testers liked the app. Here are some responses:
Application Developer (#2) would use this app more than the Web site.
Victoria P Test (#4) likes the app but thinks that there should be some improvements in
terms of the color and design. She also thinks that should be more consistency with dates
and times, and wants to make sure that the Media Mention source is clear.
Grad Student (#8) likes the app but suggested improvements in the formatting to improve
the border, use of negative space. Grad Student would also like to see a nesting of headers
rather than a stream.

In what ways would you improve this app to serve your needs?
Here are some of the top things testers wanted to see in the EveryBlock app:
(2) – Search function
(2) – Privacy features
(2) – Bookmarking feature
(1) – Overview/Filter options
Do you like the CUTGroup?
100% (12) – “Yes”
0% – “No”
Did you like this CUTGroup test?
100% (12) – “Yes”
0% – “No”
Anything else you want to add?
Chicago Teacher (#1) thinks that CUTGroup is “pretty painless.”
Grad Student (#8) thought it was a good opportunity to travel outside of his neighborhood.
Works at Charter Schools, but not a teacher (#11) is “intrigued” by CUTGroup, and sent this
information to a friend that likes “tech stuff.”

Conclusions
Are there any problems using the iPhone app? Does the app crash?
92% of testers liked the EveryBlock iPhone app, and most testers thought the app was easy to use.
4 out of 12 testers (33%) experienced a bug when using the app.
After signing up or opening the app, two testers experienced bugs in this part of the test.
 Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content
appeared in mobile web but not in the app. Victoria P Test was able to see content on “Near
You Now” page.
 Software Breaker (#10) had an error message appear saying there is a problem connecting
to EveryBlock.
The app crashed when Amateur Student (#12) clicked on the New Post icon. In addition, the app
crashed when Application Developer (#2) hit “Account Settings.” Once she made a post, the app did
not redirect her to a new page, but instead went to a black page.
Do users have an easy time posting or commenting on the app? Do they find things they want to
comment on?
In regards to making a comment, 58% of testers found a post they would want to comment on.
Most testers thought it was easy to make a comment and was similar to other apps.
42% of testers did not want to make a comment. Some testers were not comfortable making
comments, while others addressed privacy issues in making comments. One tester found a post
that she might comment on, but the post was not formatted for comments.
One tester explain that they “feel like not much of a contributor.” For many testers, the decision not
to make a comment is due to personal use of apps and Web sites. Two testers specifically were
concerned about privacy on EveryBlock. A suggestion from a tester is clarity and options to change
how names will appear on posts and comments.
75% of testers liked the new post interface, and when asked what testers would want to post
about, 50% of testers mentioned specific neighborhood news.
33% of testers thought it was easy to post. Testers also mentioned that they liked the preview
button.
Do users like the different pages in the app?
67% of testers thought that “Timeline” was the most useful page. As mentioned before, two testers
did experience problems with this page, and this number could be even higher if these issues did
not appear.
Testers liked this page the most because it showed the most relevant information. Testers were
also interested in the “Near You Now” page when “on the go” to learn more about other
neighborhoods.

One tester wanted to add more zip codes to follow through the app to create a more personalized
experience.
Would users use this app and in what scenarios might they post or comment? Would they use it
"on the go"?
89% of testers liked the option of making posts on the go, 17% of testers were not sure if they
would like it or thought they might use it rarely.
The majority of testers thought this was a convenient option, and wants to comment on things
while they are happening. One tester commented that she is a Twitter user and is used this
concept.
What features do users want to see in the EveryBlock app?
While 75% of testers used EveryBlock, none of the testers ever used the iPhone app. Therefore,
some testers had knowledge of the EveryBlock Web site and could compare these experiences.
Testers who were familiar with the Web site were interested in having these features:
 Search feature
 Filters or an ability for users to choose what they want to see
 Bookmark feature to read posts later
 User Profile - more apparent and have incentive to contribute and “gain status” in the
community
 More information on Community Guidelines & Privacy
 Address finder and map capabilities to help find locations
Even testers who did not ever use EveryBlock before, testers were still interested in personalizing
their experience. These testers also wanted to see features like filtering, search bars, and an option
to delete irrelevant posts from the feed.
Two testers would like to see dates and times on posts to see if posts are the most relevant.
67% of testers were interested in sharing posts on social media.
More information on privacy is important to testers. One tester was shocked to find a post during
the test about a break-in because it included the poster’s full name and the address of the break-in.
There should be more options to see how much personal information is being posted, and to
change privacy features within the app.

Tester #:
1
Tester Profile (given by tester):
Chicago Teacher
Did a Proctor fill out this form?
Yes
My iPhone is my primary device when I am away from another device and on the go
10 years
8 years
Have you ever used
EveryBlock?
Yes
No
logged on from a blog post
If I use it often ...space is important
Sign-up Information:
Did you allow the app to
use your current location?
Yes
Entered information manually
Yes
dont offer address book option
Review of the app:

Put in zip code for Uptown and will pick other neighborhoods for safety like Edgewater ...works
geographically far from physical address
Take a few minutes and look through different posts and tell us about viewing different
content.
Privacy is unclear Don't need to add a bio but bio is a leading term if called a Tagline instead of bio it
wouldn't make it any different couldn't input other likes daily digest leave on neighbor messages but
will turn it off if too frequent all selected for now and then deselect
Did you find a post you would want to
comment on?
Yes
If so, go ahead and make a comment and
then tell us about how it was making a
comment on this app.
interested in deals in my neighborhood initial
posts are not too relevant real estate feed is not
relevant Mariano's post would comment on
Reads " uptown update " which is a neighborhood
blog Timeline should show actual times ... time
stamped
Would you want share
posts on social media?
No
Why or why not?
she already posted it from uptown update
Go to the menu, and select "Popular" and tell us about this experience.
App crashed when clicked on the message and then the message showed the address and worried that it
will show your actual address can you change the default settings on privacy easily place in the
timeline not retained when click on the message icon Someones car is stuck in a parking lot Guessing
that they are the most commented and most viewed Would look through those first
Go to the menu, and select "Near you now" and tell us about this experience.
Might use it at work
Would you use the "Near
You Now" page when you
are away from home?
Yes
Why or why not?
wouldn't use it as much
Which page did you find
most useful?
Timeline
Any reason?
would check it the most
Which page did you find Any reason?

least useful?
Near you now
you're in different places and not tied to other neighborhoods
neighborhood concerns....traffic .... random things
Yes
If you have something to share, go ahead and make a new post! Tell us what you posted
about and if it was easy to do.
where is it going to post current location or where you are located
No
Do you like the option of
making posts on the go?
Yes
Why or why not?
would maybe like it
No
Local business reviews/recommendations
Neighborhood improvement
Neighborhood news
Thinking about EveryBlock.com Web site - what features would you like included on the
app?
more clarity over privacy in general popular in your area and not as interesting would like to get it in
her neighborhood
Will you use the app again,
on your own?
Yes
Why or why not?
might want to put on your ipad instead to save memory and then put
it on the phone
Do you like the EveryBlock
iPhone app?
Yes
Tell us more.
Relevant Could be a good user Would tell some friends in the

neighborhood
easier visibility on privacy location clarity
Yes
Did you like this
CUTGroup test?
Yes
Anything else to add?
pretty painless
2014-02-10 17:34:30

Tester #:
2
Application developer
Yes
My iPhone is my primary device to connect to the Internet
12+ years
6 months
Have you ever used
EveryBlock?
Yes
No
Familiar with is as a news source
I like to look for location-based apps.
Yes
via Facebook
Yes
I think you nailed it.
Review of the app:

Discount coupon, news on Edgewater Mariano's. I see crime stuff. Yeah, it's a standard timeline, and it's
pretty much what I expect.
content.
I'm really interested in the post on the Mariano's opening.
comment on?
Yes
It was as easy as any typical app when you're
commenting. I had a small problem with
autocorrect. It would be nice to be able to edit the
typo in my comment.
Yes
Why or why not?
Only about a third of the time.
I like to see that there's an interface based on voting. The only one that might be useful is volunteer
opportunities in Roger Park.
Nearby news is not fetching, so I reloaded it. (finally loaded after a while). I don't know what thanks
mean. I assume it's sorted by popularity and # of comments?
are away from home?
Yes
Why or why not?
Definitely, because I use geolocation quite a bit.
most useful?
Timeline
Any reason?
Because timeline showed me the most relevant posts to me.
Although the most interesting post was in "near you now".
least useful?
Popular
Any reason?
Lack of relevancy, because there isn't enough content.

Probably the weather we're experiencing. Talk about my favorite places in my neighborhood. Mainly
focus on area businesses.
Yes
I want to make a post about checking out the EveryBlock iPhone app. It crashed when I hit Account
Settings. My post was seen in nearby news. It didn't redirect after I posted, it went to a black screen.
Making a post is very easy, and I liked the experience. I like that it shows "neighbor's first post" flag on it.
No
Yes
Why or why not?
As a Twitter user I'm used to that concept.
I never used the iPhone app before
Acts of kindness
City services questions/announcements
Family/Parenting Topics
Housing
Local politics
Lost and found
Neighborhood news
Neighborhood discussion
app?
Probably a search feature.
on your own?
Yes
Why or why not?
I intend to try it out. I'm pretty keen on local technology.

iPhone app?
Yes
Tell us more.
I would probably use the app more than the website. I see some
names in the app that I realize.
A bookmarking feature to save articles would be nice. (we have it on the site, it's called subscribing).
Search would be nice. The ability to edit your own profile.
Yes
Did you like this
CUTGroup test?
Yes
2014-02-10 17:48:22

Tester #:
3
Native Chicago Community Adventurer
Yes
23 years
17 years
Have you ever used
EveryBlock?
Yes
No
daily email blast, real estate and general neighborhood happenings
issue oriented - news, media, information, addressing problems and opportunities such as fitness
No
Yes
nothing comes to mind
Review of the app:

looks for new postings - comments, events
content.
helps you understand where people are coming from and there viewpoints. at times the posts can really
lenghty, and it would be nice to know the preference settings allow you to set filters to what is more
relevant to you.
comment on?
Yes
more of an observer....but did attend a comedy
show that was posted on everyblock, and would do
so again.
Yes
Why or why not?
does not like to share more information for marketing purposes
prefers to use the chronology...very events
likes that is raises aware about individual neighborhoods - safety, town hall meetings - events of interest.
likes the volume on events on this feature.
are away from home?
Yes
Why or why not?
new to the app, but yes.
most useful?
Timeline
Any reason?
most relevant, but would use near you know on weekends
least useful?
Popular
Any reason?
not relevant to her interests

prefers to browse, but if you could specify where a post goes would be more interested
Yes
no
No
Yes
Why or why not?
convenience
No
Crime or suspicious activity
Lost and found
app?
more filters
on your own?
Yes
Why or why not?
to search local events
iPhone app?
Yes
Tell us more.
from limited experience, yet
simple interface, ease of us, search-ability, relevance to interests

Yes
Did you like this
CUTGroup test?
Yes
no
2014-02-10 17:54:57

Tester #:
4
Victoria P Test
Yes
I do not use my iPhone often to connect to the Internet
5 years
2 years
Have you ever used
EveryBlock?
Yes
No
Don't know. Just came back so not big user. Signed up for Next Door, too many alerts so stopped
using it. Too much neighbor griping.
Hear about it. Designer by trade so hear and check out. Download more apps than use. WOMEN,
Twitter
Yes
via Twitter
Yes
Automatically provide user name. Important if cannot remember.
Review of the app:

Nothing in the Timeline, but content in the Near You Now Timeline appeared in mobile web but not in
the app Clicking on Load More News did not help...Timeline still empty
content.
Like a lot of stuff Like thumbnail of person Like address and name of location Like cutting off full
messages with Read More Thumbnails perfect because can see without needing to click through... ...easy
to browse
comment on?
No
"Feel like not much of a contributor". Would
comment if something in my neighborhood Did
+1...like it In the Comments, cannot see the
original post when making a comment...should have
it Odd arrow pointing down in lower left
corner...what is it for?
No
Why or why not?
Not in my neighborhood now, but would for a newsworthy event in
my neighborhood. Not clear how to share a post on social media if
wanted to. Would like to see dates on posts to know if it was timely
and share worthy.
Looks similar to other feed which is good Content is juicier, like it Looks more interesting What's
the point of message/flag of 'Neighbor's First Post'
See Timeline above What are the badges for Show more explanation of badges in My Account Want
to know more about the badge and people with badges but cannot see or click through
are away from home?
No
Why or why not?
Not as a news source. My Community is most important....street
closings, community focus. Would use Yelp or Foursquare outside
home area
most useful?
Popular
Any reason?
Easy to find good stuff. Near You good if you are in a place that is
familiar

least useful?
Timeline
Any reason?
Did not work
Garage sale, crime warnings...share incidents and info with neighbors, missing pet,
No
Feels like a small space Have the map part larger since may not need big space to enter post Adding a
photo OK Trying to type Title, kept hitting Cancel Where are the Post Type categories Post not
showing up on Timeline, but does in Nearby Would like to see all Posts I have made...cannot see it...
Keep tapping upper right icon to add photo, if my account, or click through to profile, if another
person's post
No
Yes
Why or why not?
CGs - would expect to see when I sign back in. Posts on the go -
wait until stationary, not while walking
No
Lost and found
Neighborhood news
Pets
app?
Badges, User Profile mor apparent More incentive to contribute and gain status If login via Twitter,

suggest Twitter followers and friends...more like a Craigslist feed without Social sharing on Facebook
and Twitter Community Guidelines more apparent, even if just in About
on your own?
Yes
Why or why not?
Yes, if it comes out on Android...better luck retaining users if available
everywhere
iPhone app?
Yes
Tell us more.
Seems a bit generic from a color perspective and design, especially vs
logo which makes it clear Could forget I am in EveryBlock as there is
no Green in the app More consistency with dates and times beyond
just Events Media Mention source not clear...treated same as
comments so a bit invisible
See above
Yes
Did you like this
CUTGroup test?
Yes
2014-02-10 18:18:49

Tester #:
5
Just Generally Curious
Yes
18 years
2 years
Have you ever used
EveryBlock?
Yes
No
Daily Digest e-mails; only posted once
I don't know - cleared all apps recently, only handful of meaningful apps - bring focus, move distracting
apps and make them secondary to the experience
Select one
via Facebook
Select one
Review of the app:

My expectations are met. I want to see more of who posted, larger picture or element of personality. It
helps form an opinion of the post.
content.
Some of it is relevant to me, and some is irrelevant. I tend to like more news than people's personal
questions/complaints. I am finding a lot of content that I like.
comment on?
Yes
Edgewater Mariano's article - Something that is
affecting the neighborhood. I am interested in this
and feel that bonds you neighbors. I have an
answer for the post, but it's from the EveryBlock
Daily Digest e-mail. I would just link to the post,
and comment if I had an answer not an opinion.
Opinions are distracting and add noise to the site.
No
Why or why not?
It exists here on EveryBlock, and don't need to pull the content out.
Rarely post on social media, and I feel like the information silo-ed.
Everyblock is about neighborhood, Facebook is about college friends,
Twitter is for nerd friends.
I liked the post with photos (removing dibs materials for spots), jumped out. Photos are rare, noticed
that never saw photos before. Same re: noise and mix of posts. Interested Did not notice that posts are
from all over Chicago, kind of surprising that these posts are most important (eye contacts). Surprised
people use it in a yelp way. Most comments would automatically surround most important. Things that
are most important NEWS from all over the city.
It's fine. Same response as other pages regarding type of posts.
are away from home?
No
Why or why not?
Somebody else's hyperlocal news is not interesting to me. Interested
in my own neighborhood and city news. If anything was interesting on
the Near You Now, it is expected to be on Popular page.
most useful?
Any reason?

Timeline
It's most relevant to where I live.
least useful?
Near you now
Any reason?
Not interested in this type of news.
I would post about questions and speculations about neighborhood - Does anyone know what is
happening in that building? What was that siren? What is happening at the abandoned hospital?
Yes
The interface is nice, and clean. Hesitant to post that spans across all social media posts. Post if feels it is
necessary. Think way too much about the post. Part of Twitter for 7 years - couple thousand posts.
No
Yes
Why or why not?
Local politics
Lost and found
Neighborhood news
app?
Not too much experience on web site. Likes the overview through the e-mail - trust the community,
important things will rise to the top Enjoy reading the digest; keeps informed with unique knowledge
Daily digest on the app - daily e-mails/push notifications are intrusive, but you can check on your own

on your own?
Yes
Why or why not?
Maybe - I am happy with current experience and routine with
EveryBlock.
iPhone app?
Yes
Tell us more.
It's a nice app, does not see himself as target audience for app.
Daily digest overview of most important stories in current local neighborhood or important stories that
spans city-wide
Yes
Did you like this
CUTGroup test?
Yes
2014-02-10 18:19:20

Tester #:
6
Lifelong Chicago resident
Yes
lifelong
7 years
Have you ever used
EveryBlock?
No
No
no prior use
you think you need it and read the reviews
Yes
Select one
short bio urban bohemian
Review of the app:

preferences are easy
content.
pretty thorough up to the minute info in my neighborhood really relevant information celebrate
black history month aggregated news sources would want it to show horizontal display
comment on?
No
new user and not comfortable making posts
somebody grabbed her phone in front of her library
and people do want to report making the post
was not easy and the story user wanted to
comment on was not formatted for comments
Yes
Why or why not?
very relevant
This user loved all aspects of the app and even recognized one of the posters on the site
She would use near you now for her work location Uses twitter to get news on location it come
across on a feed
are away from home?
Yes
Why or why not?
yes for restaurant week etc
most useful?
Timeline
Any reason?
because so hyper local
least useful?
Popular
Any reason?
more interested in pressing local matters

concert for harry belafonte
No
Finds the service to be super hyper local New post not too easy would totally recommend this app
and believes that her friends would already know about everyblock talked to depak chopra on twitter
No
Yes
Why or why not?
more on the go than desktop and near you now
Yes
Neighborhood news
app?
Mentioned that there should be an address finder would be excellent if you could talk to your
alderman about it Add more map capabilities to help find locations
on your own?
Yes
Why or why not?
yes glad to have the app will tell her friends
iPhone app?
Yes
Tell us more.
In general loves it but would like it to be more like pulse
make it more like pulse app news aggregator owned by linked in

Yes
Did you like this
CUTGroup test?
Yes
interested in working more with CUT
2014-02-10 18:29:45

Tester #:
7
hockey fan
Yes
9 months
9 months
Have you ever used
EveryBlock?
Yes
No
no
news, information, email and communications
Yes
via Facebook
Yes
hard to register via a phone, but with a full keyboard
Review of the app:

as a new user, likes the dialogue and recommendations/discussion on restaurants and new events.
content.
interested in learning about the neighborhood.
comment on?
Yes
sports, particularly hockey
Yes
Why or why not?
comments on others.
more interested in hyper local as opposed to popular
food, crime were natural places to start reading
are away from home?
Yes
Why or why not?
yes.
most useful?
Near you now
Any reason?
relevance
least useful?
Popular
Any reason?
less relevant to surroundings.
connecting with friends
Yes

likes the preview button, and intuitive and easy to users
No
Yes
Why or why not?
yes, but use rarely.
I would not make posts on EveryBlock
Housing
Lost and found
Neighborhood news
app?
on your own?
Yes
Why or why not?
to stay informed and current on neighborhood information
iPhone app?
Yes
Tell us more.
new, but likes interface
nothing at this time
Yes

Did you like this
CUTGroup test?
Yes
2014-02-10 18:34:55

Tester #:
8
Grad student
Yes
6 months
6 months
Have you ever used
EveryBlock?
No
No
Based on reviews hear or see online; good interface; well-designed; not too many distractions; no ads
Yes
via Twitter
Yes
Easy, but some parts were not clear. Wanted to know frequency of
e-mail. Need more information about how the "Follow Places"
locations were chosen - sentence on bottom was descriptive. Added
short bio, typo in neighbor messages news option.
Review of the app:

Giving him information in current time what it is happening in neighborhood. Could be categorized a
little better - same article is appearing twice. Event or news categories - not straightforward about the
information that is being presented to me. "Neighbor's First Post" seems to make it appear twice.
Information is being presented in a scrolls - want a nested display to see headings first before the rest of
the post.
content.
I like the information being posted but wanted to know where this information is coming from. Is the
news coming through a central body? How is it different from Twitter or Facebook? Is it because you're
in the same neighborhood that you see those posts?
comment on?
Yes
Re: comments: If it's something that interests me or
if the author wants information from the reader.
Yes
Why or why not?
If it's something interesting; grad student - friends are in the same
area
These articles have a lot of Thanks or comments are popular. I would like to read the popular articles.
First thing to notice is that the posts are coming from all over the city. Likes this fact.
Like the popular option but posts it in your current location. This would be good, engage in discussion
outside your neighborhood. Interested in other neighborhoods. Want to switch zip code to see things
in other neighborhood - live in one place and work in another place. Want to monitor both places.
are away from home?
No
Why or why not?
Not all the time
most useful?
Timeline
Any reason?
Assuming that is home base - and want to know that information
immediately; wants option to add multiple zip codes in one place

least useful?
Near you now
Any reason?
Not as useful; if I don't leave my neighborhood a lot - if I travelled a
lot this would be more useful
Event that is happening right now; take a picture right now and tag location and post what it is
happening. Did not want to post my thoughts, has to be meaningful for others to read. Wants to include
photos in posts.
Yes
Looks like an e-mail, required information, but layout could be changed a bit. Posts requiring a location
is fine.
Select one
Select one
Why or why not?
Select one
app?
on your own?
Yes
Why or why not?
Maybe, I would.
iPhone app?
Yes
Tell us more.
Formatting: improve the border and use negative space. Nesting of

headers rather a stream.
It looks okay so far - more I use it, it looks more like a localized Twitter feed. Okay with Twitter feed.
Wants to see posts made in EveryBlock be automatically shared on other social media outlets. Want to
see more connections so your Twitter base will be able to see what is happening at location. Wants to
share what is happening in Hyde Park with all Twitter followers.
Yes
Did you like this
CUTGroup test?
Yes
Good opportunity to travel out
2014-02-10 18:53:06

Tester #:
9
techie pub trivia rock climber
Yes
5 years
4 months
Have you ever used
EveryBlock?
Yes
No
never used it
recommendation but will delete apps as she likes phone clean
Yes
Chose profile from Address Book
Yes
second person i had who did not understand profile but did select it
Review of the app:

First posts felt spammy Illinois Wedding and bus driver were not relevant Tribune article link was
helpful New local restaurant ...a user disagreed with yelp and said food was bland
content.
User loves Yelp Snow is a big issue and very relevant People driving erratically is a concern because
Kid friendly restaurants use Mariano's recycles bag
comment on?
No
Found a post that she really liked that marianos
recycles plastic bags and you get Would take a
screenshot and send it to your friends would want
to X out stupid posts after email verification the
program took you back into chrome browser and
not the app
No
Why or why not?
likes her information more self contained would do screenshots etc
Plastic bag story turns out to be really popular Gateway grocery stores Not much difference between
popular and timeline in her mind Sequence is hard to figure out First time on the app
Never been to this neighborhood and finds it useful In near you now the posts didn't look immediately
interesting Would use this in different cities for sure Would definitely use this for other
neighborhoods Works in the loop
are away from home?
Yes
Why or why not?
works in the loop and would use it there but didn't select it upfront
most useful?
Timeline
Any reason?
near you now ....it's the most timely
least useful?
Any reason?

Timeline
all useful
Techie and figured out easily
Yes
Techie and has no qualms about making a post Wants to post in her location and likes the posting
interface and location wouldn't want guidelines upfront do you accept terms and conditions upfront
set up was very smooth
Yes
Yes
Why or why not?
Yes....after hurdle of first post now sees benefit
Yes
Neighborhood news
app?
would love to X out posts on the feed and to create some affinity would want to have more search ....
wanted to bookmark
on your own?
Yes
Why or why not?
YES!!! and would recommend to her roommates if needed to find
new roommates would go somewhere else like the
iPhone app?
Yes
Tell us more.
Very intuitive and clean and not overloaded with features

....everything has utility
bookmarking ability exists in browser but not in app
Yes
Did you like this
CUTGroup test?
Yes
fairly painless...
2014-02-10 19:04:34

Tester #:
10
Software breaker
Yes
1 year and 10 months
1 year and 10 months
Have you ever used
EveryBlock?
Yes
No
To get neighborhood information. Using it for not quite a year.
Don't download many apps. It's usually an app for a service I'm already using.
Select one
via Facebook
Select one
User did not sign up, he already had an account.
Review of the app:

An error message saying there's a problem connecting to EveryBlock. I think this is a bug.
content.
N/A
comment on?
No
N/A
No
Why or why not?
N/A
Didn't see anything useful. I like some of the posts.
Helpful because I live somewhat close to here.
are away from home?
Yes
Why or why not?
Because I might want to find something in the area. For example to
find a coffee place or restaurant. "Where do I get good tamales
around here?"
most useful?
Near you now
Any reason?
More relevant to what's near us now
least useful?
Timeline
Any reason?
Because it's broke
Maybe Mayfair Library. "I was there today and they have a lot of books on art. There's a book I see a
McNulty, and I wonder if it's the art teacher in our neighborhood."
No

Why do I have a picture of the world there? It's confusing. The screens seems to go dark quicker than
most other apps. The background color is not as white as I would like. Made the post "Hello, just
goofing around" to Greater Six Corners (custom location). Didn't like the preview. He likes to fix things
after the fact, he doesn't like to proofread his messages. Not a big fan of editing everything I write.
Yes
Yes
Why or why not?
Because I'm out doing things and I want to comment on it. I might see
something and then want to post about it right there instead of doing
it later when I get back.
Acts of kindness
Housing
Local politics
Lost and found
Neighborhood news
app?
Crime reports.
on your own?
Yes
Why or why not?
I'll probably check in somewhere and see what's going on in the
neighborhood.
iPhone app?
Yes
Tell us more.
I need a device with a bigger screen to fully enjoy it. It would just be

more comfortable.
It seems like a good enough app. What's the arrow on the left do? Oh, it takes you to the bottom. I see
a link, I clicked on it, and I think it opened it in Safari.
Yes
Did you like this
CUTGroup test?
Yes
It's cold outside.
2014-02-10 19:22:00

Tester #:
11
Works at Charter Schools, but not a teacher
Yes
3 1/2 years
3 1/2
Have you ever used
EveryBlock?
No
No
I don't usually download app; only if it's going to be used more than once a week
No
Yes
Followed multiple places; did not add bio - time consuming; Who is
looking at my bio? Who see my bio? Not important
Review of the app:

People posting questions about stuff - interesting It seems like random stuff about the neighborhood
Question about where the news is being mined? I like seeing who is posting, type face is fine
content.
Media mentions - already checking other news sources, but stuff is interesting Likes the visual Might not
go to EveryBlock to ask questions.
comment on?
No
Does not want full name on posts, wants to know
how name will appear on posts Concerned about
privacy - wants a "people will see you as" option;
does not want last name to appear; a lot of
information connected with location - "it feels
sketchy"
No
Why or why not?
Don't share or do a lot of "re-linking" in general
Most stuff on the North side - "I wonder if they did that on purpose" More random, surprised by types
of articles - "so random" First thing noticed was that it was from all different types of location Doesn't
mind this page - "eye doctor for contacts" don't care Popular = lots of comments All stuff I would ask
friends
Did not choose location, but would not change the settings... Would change locations if it became
annoying, but this would be something that I read this while bored on the bus.
are away from home?
No
Why or why not?
Not what she does
most useful?
Timeline
Any reason?
Checked those places so personalized a little bit

least useful?
Near you now
Any reason?
Would not post on this - still concerned about privacy
Yes
Interface seems easy, so even though concerned with privacy, but it's ok that it's connected to an entire
neighborhood.
Select one
Select one
Why or why not?
Select one
app?
on your own?
Yes
Why or why not?
"Maybe to browse" Would never post on it, but likes to snoop on
other articles
iPhone app?
Yes
Tell us more.
Ambivalent to this app; not yes/not no

Privacy features: username or "you will appear as" Anonymous posting; has to play with settings Likes
the visual stream Likes telling the different between media vs. neighbor's posts Commented on the fact
that a "Break in" post includes name and address This is everyone trying to be helpful - ok with
moderation; makes me trust it a little more; legitimate thoughts
Yes
Did you like this
CUTGroup test?
Yes
Intrigued by CUTGroup, sent to other friend that likes tech stuff
2014-02-10 19:31:32

Tester #:
12
Amateur student
Yes
24 years
6 months
Have you ever used
EveryBlock?
Yes
No
I studied journalism, I used it to look up crime around where I live. I checked which neighborhood had
the most registered sex offenders. Researching police activity in certain neighborhoods.
How often I'm going to use, how useful, ease of use
Yes
Yes
If there was a way to sign in via Google.
Review of the app:

It looks different from the version of EveryBlock I used in the past. I like this post about stuff for
Valentine's Day. Because it gives me choices for stuff to do in specific places. Mostly seeing media
mentions. (She put in Greek Town, South Loop, and Loop) Post about a new church in the South Loop.
content.
I didn't know that Leona's was bought out by Giardano's. Poster wasn't impressed by service. Turns out
they're not being taken over. Stephanie Simon posted about Citizen Watchdog group. I'm wondering if
there's a website for getting more information about this group.
comment on?
Yes
Am I supposed to verify my email first? Posted a
comment. Super easy. Liked how I could preview.
Would consider posting another comment.
Yes
Why or why not?
Something I thought the people who follow me should know, or
something I felt was important. Something I'd want to support.
Plastic bag recycling is a great post because you don't realize there's not a place to look up something
like that. Dangerous CTA drivers, useful and like. Virtual garage sale, useful and like. Calling dibs. Eye
doctor recommendation. Something about alderman (Joe Moore). Lit an M80 and threw on an elderly
man's porch. I like this popular tab, because it has more user content than my timeline.
If I lived around here, this would be something I'd definitely look at.
are away from home?
Yes
Why or why not?
If I'm in another neighborhood and I have time to kill. Look for local
restaurants.
most useful?
Popular
Any reason?
Because there were things I learned on there. I might use Near you
now most often.
least useful?
Any reason?

Timeline
Mostly media mentions.
Crashed when she clicked on pencil.
Yes
Probably notthing rith now.
No
Yes
Why or why not?
Easier, probably forget if I have to wait.
Acts of kindness
Housing
Local politics
Lost and found
Neighborhood news
app?
on your own?
Why or why not?
Because it's useful, I can see myself reading things. Good info that I

Yes can't find in other places.
iPhone app?
Yes
Tell us more.
...
Yes
Did you like this
CUTGroup test?
Yes
Cold weather.
2014-02-10 19:55:46

Tester #: Tester Profile (given by tester):
Yes
Have you ever used
EveryBlock?
Was it easy to sign-up? Tell us more. How can the sign-up experience be improved?
Review of the app:

content.
comment on?
Why or why not?
are away from home?
Why or why not?
most useful?
Any reason?
least useful?
Any reason?

Why or why not?
app?
on your own?
Why or why not?
iPhone app?
Tell us more.
Did you like this
CUTGroup test?

iPhone is primary device
Yes
25%
Yes:
Have you ever used
EveryBlock?
75%
0%
Yes:
67%
Yes:
100%
Review of the app:

content.
Yes:
comment on?
58%
Yes:
50%
Why or why not?
Yes:
are away from home?
67%
Why or why not?
Timeline
most useful?
67%
Any reason?
Timeline
least useful?
25%
Any reason?
Yes:
75%

Yes:
17%
83%
Why or why not?
app?
Yes:
on your own?
100%
Why or why not?
Yes:
iPhone app?
100%
Tell us more.
Yes:
100%
Did you like this
CUTGroup test?
100%

Only when away and on the go
Yes
67%
No:
Have you ever used
EveryBlock?
25%
100%
No:
33%
No:
0%
Review of the app:

content.
No:
comment on?
42%
No:
50%
Why or why not?
No:
are away from home?
33%
Why or why not?
Popular
most useful?
16.5%
Any reason?
Popular
least useful?
33%
Any reason?
No:
25%

No:
66%
0%
Why or why not?
app?
No:
on your own?
0%
Why or why not?
No:
iPhone app?
0%
Tell us more.
No:
0%
Did you like this
CUTGroup test?
0%

Do not use my iPhone often to connect to Internet
Yes
8%
Have you ever used
EveryBlock?
Was it easy to sign-up? Tell us more. How can the sign-up experience be improved?
Review of the app:

content.
comment on?
Why or why not?
are away from home?
Why or why not?
Near You Now
most useful?
16.5%
Any reason?
Near You Now
least useful?
33%
Any reason?

N/A
17%
17%
Why or why not?
app?
on your own?
Why or why not?
iPhone app?
Tell us more.
Did you like this
CUTGroup test?

content.
comment on?
Why or why not?
are away from home?
Why or why not?
most useful?
Any reason?
N/A
least useful?
9%
Any reason?

CUTGroup 7 EveryBlock iPhone App Final Results

CUTGroup 7 EveryBlock iPhone App Final Results

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CUTGroup 7 EveryBlock iPhone App Final Results