The document discusses the challenges and opportunities of mobile user experience (UX) design and growth. It notes that mobile usage is growing rapidly and surpassing desktop usage in many markets. However, designing effective mobile experiences presents challenges such as shorter user attention spans, different operating systems, and limited screen sizes. The document argues that these challenges can be viewed as opportunities if companies embrace a mobile-first approach, conduct rigorous testing, and focus on creating delightful user experiences.

1. Mobile UX & Growth
Barcelona // Smash Tech // Dec 5, Tuenti13

2. Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist
#SmashTech
Mobile UX & Growth: Challenges & Opportunities
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3. Mobile UX & Growth: Challenges & Opportunities
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4. Mobile matters.
Mobile UX & Growth: Challenges & Opportunities
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5. Mobile matters.
Mobile UX & Growth: Challenges & Opportunities
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6. Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
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7. US Media Consumer
Consumption Share
Mobile UX & Growth: Challenges & Opportunities
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8. Mobile UX & Growth: Challenges & Opportunities
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9. Mobile UX & Growth: Challenges & Opportunities
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10. Smartphone Market Share
Mobile UX & Growth: Challenges & Opportunities
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11. Tuenti Sign-Ups
Mobile UX & Growth: Challenges & Opportunities
v
No
t
Oc
p
Se
g
Au
l
Ju
n
Ju
y
Ma
r
Ap
Ma
r
Android
Web
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12. Cómo se conectan los usuarios de Tuenti
Web
Móvil
Ambas
1 día
34%
39%
26%
2 días
35%
31%
34%
7 días
35%
18%
47%

13. What should we do?

14. Mobile UX & Growth: Challenges & Opportunities
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15. Mobile UX & Growth: Challenges & Opportunities
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16. Mobile first.
Mobile UX & Growth: Challenges & Opportunities
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17. Opportunities & Challenges
Mobile UX & Growth: Challenges & Opportunities
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18. Mobile means
new opportunities
for growth.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
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19. Mobile means
new challenges
for user experience design.
Mobile UX & Growth: Challenges & Opportunities
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20. Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
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21. Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
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22. Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
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23. Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
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24. Accounts
Photos
Contacts
History
Location
Calls
Mobile UX & Growth: Challenges & Opportunities
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25. Too much info is scary.
Mobile UX & Growth: Challenges & Opportunities
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26. Mobile UX & Growth: Challenges & Opportunities
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27. 2x improvement
in downloads
Mobile UX & Growth: Challenges & Opportunities
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28. Always there.
Mobile UX & Growth: Challenges & Opportunities
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29. Mobile UX & Growth: Challenges & Opportunities
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30. Fuera
Mobile UX & Growth: Challenges & Opportunities
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31. Fuera
Mobile UX & Growth: Challenges & Opportunities
Dentro
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32. Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities
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33. Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities
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34. Infinite uses cases.
Mobile UX & Growth: Challenges & Opportunities
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35. New, untested patterns.
Mobile UX & Growth: Challenges & Opportunities
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36. Mobile UX & Growth: Challenges & Opportunities
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37. Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities
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38. Always on.
Mobile UX & Growth: Challenges & Opportunities
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39. Push notifications.
Location-based notifications.
Mobile UX & Growth: Challenges & Opportunities
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40. ∞
Vibrating spam.
Mobile UX & Growth: Challenges & Opportunities
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41. iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities
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42. Too many devices.
Mobile UX & Growth: Challenges & Opportunities
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43. iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities
Cash
Open
Low-end
Eager
© 2013 Business Insider
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44. Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes
Mobile UX & Growth: Challenges & Opportunities
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45. Huge market share
Conversion tracking
Many devices
Legacy OS
Open
Mobile UX & Growth: Challenges & Opportunities
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46. The OS gives.
Mobile UX & Growth: Challenges & Opportunities
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47. The OS takes.
Mobile UX & Growth: Challenges & Opportunities
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48. ☒
Unlimited permissions
Mobile UX & Growth: Challenges & Opportunities
☑
Auto-updates
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49. Native dev is powerful.
Mobile UX & Growth: Challenges & Opportunities
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50. Native dev is slow.
Mobile UX & Growth: Challenges & Opportunities
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51. Test before.
A+B Test after.
Be humble.
Mobile UX & Growth: Challenges & Opportunities
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52. Design
Mobile UX & Growth: Challenges & Opportunities
Dev
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53. Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
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54. Minimum viable
Mobile UX & Growth: Challenges & Opportunities
Minimum delightful
© 2013 Business Insider
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55. Non-native transcends.
Mobile web.
Responsive.
Mobile UX & Growth: Challenges & Opportunities
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56. Less OS access.
Performance issues.
Interaction challenges.
Mobile UX & Growth: Challenges & Opportunities
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57. Millions of apps. Billions of downloads.
Mobile UX & Growth: Challenges & Opportunities
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58. Easy to get lost. Hard to differentiate.
Mobile UX & Growth: Challenges & Opportunities
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59. Challenges are opportunities.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
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60. We evolve by overcoming
challenges.
Mobile UX & Growth: Challenges & Opportunities
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61. Disruption and evolution
go together.
Mobile UX & Growth: Challenges & Opportunities
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62. Mobile UX & Growth: Challenges & Opportunities
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63. ¡Muchas gracias!
@digitalaltruist
Mobile UX & Growth: Challenges & Opportunities
christopher@tuenti.com
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64. Reference
BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013
http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android
http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your help
http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist