2. Sexual Assault Crisis & Support Center providing
services in Cumberland & York Counties
Advocacy and support services
Awareness and prevention programs
Outreach and community organizing
3. To strive for a world without sexual violence
To be proactive & reactive
To partner with others committed to our vision
To celebrate & advocate for personal growth
& social change through adversity
4. Direct Services
◦ 24-hour crisis & support line
◦ Support groups
◦ Advocacy
Outreach
◦ Homeless Programs/Services to Incarcerated Women
◦ Community collaboration/organizing
Education/Awareness
◦ School-based education program
◦ Community Education
◦ Professional Training
ALL OUR PROGRAMS ARE FREE!!
5. Difficult/Complicated issue to talk about
Expertise in service provision, not marketing
Competition
Scarce resources
$$$$$
6. Free
Easy to Use
Access to our constituency
Promote the good work we do
Opportunity to reinforce messages/branding
Takes away the “scary” by demystifying who we are
and what we do
Connect to allies
7. Share agency information
◦ Services
◦ Events
◦ Fundraising
◦ Announcements
◦ Websites
Start conversations
◦ Question of the week
Highlight news stories
◦ Access to national and local news stories relevant to the issues
Link to blogs
◦ Posting of blogs discussing issues relevant to our mission
Not used for service provision
24-hour Crisis & Support Line: 1.800.313.9900, TTY: 1.888.458.5599
infosars@sarsonline.org
PLEASE NOTE:
This page does not get checked every day, so if you need an immediate response
please call our Crisis & Support Line at the number above.
8. CHOCOLATE!!!!! SARSSM largest fundraiser, the
Chocolate Lover’s Fling has it’s own page!
◦ Trivia and Fun Facts
◦ Highlighting Chocolatiers
◦ Information about the event
◦ Questions to supporters, i.e. “Brownies or Tortes?”
◦ Use FB page as part of sponsorship benefits
◦ Link to fundraising & agency websites
Online Auction
◦ Use agency FB page as a way to highlight items
◦ Direct traffic to auction website
◦ Solicit auction items
9. TAKE BACK THE NIGHT! A large community
event sponsored by SARSSM.
Has it’s own FB page
Generate excitement about the event
Get the word out
Start conversations about the issues and/or theme
of the event … last year’s theme was “Take Back
the Night, Take Back the Media”
Recognize community partners
10. Identify a point person as the admin and to keep
information current
Generate interest from other staff … we do this at staff
meetings
Share posts from your community partners’ FB pages
Encourage your “friends” to invite others to “like” your
page
Ask staff, volunteers, board members, and other
supporters to “comment”.
Make it fun!