1. PR in Today’s Marketplace A presentation made by Wendy Ward of Constructive Communication, Inc.Oct. 22, 2009

2. PR - What is it? Public relations is the formal way in which organizations communicate with their publics. It is planned or managed communication.

3. Why do you need PR? Because you are tired of seeing other companies and their projects highlighted in the press, yet little to no press about you. Because it improves SEO and how people find information about your company these days. Because you are experts.

6. 89% of Internet users worldwide used search engines to find information

7. 76% look up news online “Digital World, Digital Life,” December 2008

10. Create buyer personas of target audience to better understand where to focus efforts

11. Stop thinking campaigns, start thinking strategy

12. Solution needs to meet audience needs

14. Who would it be interesting or informative to?

15. Have you done more of something than anyone else?

18. Can we establish you as a trendsetter?

20. Speech themes turned into a release

21. Community relations in key communities

22. Completion of a study or research project

23. Establishment of scholarship for students

26. Each feature article should have five to 10 images.

28. Today’s media spends most of their time processing information, not gathering it

29. Must have support of management staff to make this happen

32. Readability

33. Client feedback

34. Column inches

35. Editor feedback

36. Inquiries and cost per inquiry

37. Number of mentions

38. Content analysis

39. Comparative systems

41. Final thoughts For more information, visit www.constructivecommunication.com