2. Mass
Production
Community life
Family Science aided
progress and finding
the truth
Social
class
Modernity Nationhood
A belief in
continuity and Overt social
situation control
A role for A one-way
education media
Structure/security/place/stability
YOU KNEW WHO YOU WERE
3. Fragmentation
of social life
Globalisation
Search for
has narrowed
truth
time and People less
space likely to
Modern age has lost
the enlightenment follow rigid
ideology
Consumerism
is all
Postmodernism Greater pluralism
in modern life
The impact of ICT
on social life No absolutes
Culture and
Transformation Traditional labels structures are
of the self and categories fragmented
(‘pick ‘n’ mix’) loose relevance
Less predictable
Confusion/lack of structure/
incessant choice
YOU CREATE WHO YOU WANT TO BE
4. Post-modernism illustrated – ‘reality
TV’ & ‘Disneyland’
Reality TV illustrates the interchange
between the consumer and the media
They are ‘real people’ who can be
observed and scrutinised.
Disneyland is a simulacra. It is
They do not entertain – rather than simulated reality. It is artificial – yet
exist…they are a mish-mash of cctv ‘real’.
surveillance and game show
In the real world they are talentless
It is a place that exists and is
nobody's who are treated as stars
accepted because our imagination
makes it so.
The fine line between reality and
fantasy is ‘greyer’. The power of the
symbol over substance
5. Modernity & Globalisation
The Enlightenment Project
• Modernist theories e.g. Marxism are
part of the project- the idea that
through reason and science, we can
discover true knowledge and progress to
a better society
6. Find evidence of your own
contact with globalisation:
1. Look at the labels in your clothes/shoes and
find four different countries in which they
have been produced.
2. Identify four events in distant parts of the
world that you have seen on TV in the last
month.
3. Identify four global brand names you have
seen advertised in this country or, if
possible, seen in other countries.
7. Globalisation- growing interconnectedness
of societies
Occurring for several reasons:
1. Technological changes e.g. Internet/ air travel
2.Economic changes e.g. Growth of transnational
companies (TNC’s)
3.Political changes e.g. Fall of communism & growth of
transnational bodies have created opportunities for global
capitalism
4.Changes in culture and identity
8. Rapid changes linked to globalisation have
led to new questions:
• What kind of society do we now live in-
modern/ new postmodern society?
• What kind of theory can explain today’s
society?- postmodernism/new version of modernism?
• The Enlightenment project- can we
achieve true knowledge to improve
society?
Three theories offer answers: PM, theories of Late
modernity, Marxist theories of PM
10. Postmodernism
• We now live in a new era
• There are no objective criteria to prove
whether a theory is true therefore any
theory claiming to have the truth about how
to create a better society e.g. Marxism is a
meta narrative- someone’s version of reality.
They are no longer sufficient to make sense
of our changing world
• We should celebrate the diversity of views
rather than seek to impose one version of
the truth
11. • They do not accept the ideas of the
Enlightenment project- do not believe in the
power of Science to solve all social and
environmental problems.
• Media produces an endless stream of images,
making culture unstable and fragmented;
there is no longer a coherent set of shared
values. People cease to believe any one version
of the truth
• Identity becomes destabilised: we can change
it simply by changing our consumption
patterns, picking and mixing media-produced
images to define ourselves
13. Theories of Late Modernity
• Unlike Postmodernism, theories of late modernity
(TLM) argue that today’s rapid changes are not
the dawn of a new postmodern era, but a
continuation of modern society.
• We are now in late or high modernity. Key
features of modernity have now become
intensified; e.g. change has always been typical of
modern society, but now it has gone into
overdrive.
• TLM subscribe to the Enlightenment project.
14. Giddens reflexivity and high
modernity
• High modernity has two key features that encourage
globalisation and rapid change:
• Disembedding – no longer need face to face contact in
order to interact. Disembedding breaks down geographical
barriers and make interaction more impersonal.
• Reflexivity: Tradition and custom no longer serve as a
guide to how we should act.
• We are thus forced to become reflexive – to reflect on
and modify our actions in the light of information about
risks.
• This means we are continually re-evaluating our ideas.
Under these conditions, cultures becomes increasingly
unstable.
15. • Disembedding and Reflexivity account
for rapid and widespread nature of
social change in high modernity
• By enabling social interaction to spread
rapidly across the globe, they help to
drive the process of globalisation
16. Beck: risk society
• We now face new high consequence risks, e.g.
environmental harm. Beck calls these
‘manufactured risks’ as they result from
technology, not nature.
• Like Giddens Beck sees late modernity as a
period of growing individualisation, in which
we become increasingly reflexive. Tradition no
longer governs how we act. As a result we
have to think for ourselves and reflect on the
possible consequences of our choice of action
18. Marxist Theories of Post modernity
• Like Beck & Giddens (& unlike PM’s) they
believe in the Enlightenment project for
achieving objective knowledge and using it
to improve society
• However they agree with PM’s that we have
moved from modernity to postmodernity
• But do not see it as a new society but
merely the most recent stage of capitalism
• To understand modernity we must examine
its relationship with capitalism
19. Flexible accumulation
• Postmodernity arose out of the capitalist
crisis of the 1970’s (end of the economic
boom) which gave rise to a new way of
achieving profitability (Flexible accumulation)
• It involves the use of ICT, an expanded
service and finance sector, job insecurity and
working ‘flexibility’ to fit employers needs.
• It involves production of customised products
for ‘niche’ markets (rather than mass markets) and
brings many of the features of postmodernity
20. The features include:
• Customised products promote cultural diversity
• Easy switching of production from one product
to another
• Leisure, culture and identity become
commodities produced for profit
• Global finance markets and ICT produce
compression of time and space
• It brings about political changes, especially the
weakening of the WC movement. In its place, a
variety of oppositional movements emerge e.g.
feminism, environmentalism
21. Summary
• We have moved from modernity to
postmodernity however Marxist views
differ in two ways:
1. They retain a faith in Marxist theory as
a means of explaining these changes
2.They argue that the goal of
Enlightenment project- to change
society for better- can still be achieved
Notes de l'éditeur
consumption fragmentation (individualism) Identity from other sources Families (many options) Breakage with the past/tradition Education for what? Duality of media (choice/interchange) Covert control (CCTV etc) Global Science is only one source of knowledge – plurality of truths now We can now make spiritual choices that fit in with our identity and our own version of ultimate truth and meaning. Faith is now ‘up for grabs’ in the absence of absolute truth Emphasis on the centrality of style, at the expense of substance Recycling past cultures and styles – pastiche Playful use of ‘useless’ decoration Celebration of complexity and contradiction. Mixture of high and low culture. Sensitivity to the subtleties of image, language and signs Intermixing – different styles – collaging Accepting the collapse of distinction and difference Rejection of monolithic definitions of culture – celebrate pluralism and diversity Scepticism towards metanarratives and ‘absolutism’ Decline of the idea of only one source of meaning –truth. There is a rejection of science evident in concerns about the environment and the damage causes by industrialisation. People tend to look at the negative side of progress rather than see the positive benefits which can be seen by the rising tide of criticism of cars and transport policies. We are more influenced by other cultures and belief systems so that we use goods produced in a variety of countries, we eat foods from a variety of sources. We are more aware of popular cultures and they assume greater significance in our lives than ever before. The media control our perspectives and create our realities. Consumption and lifestyle define our status rather than work and income. We tend to reject politics in the traditional sense of world views and take on personal perspective politics such as feminism, pacifism, environmentalism or fundamentalism. We are less likely to view things as a traditional dichotomy (e.g. male vs. female) but to see things as places on a continuum (gender as a number of possibilities) Much of what we do and see is referential, for instance the media often need a previous knowledge of other, similar media forms to be understood. Media cultures are complex and difficult to assimilate. ( Independence Day draws on a long tradition of ‘B’ movies)
Religion in a post-modern age Faith could re-emerge as scientific thinking loses significance Religious symbols have new life in new contexts Faith is now ‘up for grabs’ in the absence of absolute truth People can blend elements of various faiths to suit their lifestyle Globalisation has divorced faiths from locations and cultures fundamentalism is a response to a moral vacuum People can make choices which are more personal and meaningful Collective worship no longer needs to be based on ‘face to face’ interaction How have traditional religious symbols been recycled. Where can we find crucifixes, pentangles, kaballah bracelets, buddhas etc
It ignores the ruling class use of the media as a tool of ideological domination It is wrong to claim people cannot distinguish between reality and media image By assuming all views are equally true, it becomes just as valid to deny the Nazi’s murdered millions as to affirm it Critics argue that we can use knowledge to sol Strengths: Postmodernism has tried to interpret the new social and cultural changes, such as the opening up of the Eastern Bloc. It has attempted to analyse the growing impact of mass media on society It challenged the absolutist positions of the old metanarrative It sees individuals as having choices to create pick and mix identities through consumerism. Weaknesses: Postmodernism is a confusing theoretical approach, as different thinkers emphasise different aspects. In challenging the metanarrative, it is in danger if becoming a new theoretical position in itself. Postmodernism emphasises the cultural at the expense if the social and economic It fails to recognise the constraints on the individuals of the huge social inequalities that still exist based on economics, gender and ethnicity. It is seen as overplaying the role of the mass media and taking a relatively passive view of the individual as audience member. ve human problems
However, unlike postmodernists, Giddens and Beck believe we can make rational plans based on objective knowledge to reduce these risks and achieve progress.