5. Social Networking (sō'shəl nět'wûrk'ing) n. Innate human behavior to reduce risk when making a decision by reaching out to our relationships for advice. Decisions Matter What is Social Networking?
6. Social Networking (Old) Social Media (New) A change in the way we build relationships + = The New Math Consumer Buying Behavior Has Changed
7. The New Math Change in the way we make business decisions Change in the way we buy Consumer Buying Behavior Has Changed
8.
9. The Plan - Real steps you can take to build, manage and execute a social marketing plan
10. Social Media Framework 1 Market Research Perform market research to identify communities and buying behavior Leverage Communities Reach out to leverage already existing communities Create Community Provide value (currency) to encourage creation of your own community Accelerate Message Leverage sharing attributes to accelerate the message 2 3 4
11.
12. Reach out to existing communities Step 2: Leverage Communities