The document discusses how academic libraries can embrace Web 2.0 technologies like blogs, wikis, and social media to enhance services for patrons through increased interactivity, customization, and participation. Adopting these Web 2.0 approaches provides benefits for both patrons, who have more control over and involvement in their library experience, and librarians, who can engage patrons and adapt services to changing technologies. However, academic librarians also face challenges to Web 2.0 implementation like time constraints and resistance to change.