How To Ping Your Business

1. “Ping” your business Alan Stevens, MediaCoach www.mediacoach.co.uk

4. “Ping” your business How to tap into the power of social media to massively improve your profile and profits

5. Or.... How to appear around 27,000,000 times a year for a spend of.....

6. This much each week

13. Alan’s Media Rule 1 If you can’t get on the media, make your own media

16. Internet Radio

18. How to produce an Internet Radio Show Step-by-step guide at: www.alanstevens.net/podcasting.htm

19. Video

21. How to create an Internet TV Show Capture the clips (Creative Vado, Flip) Edit the clips, dub voice and music (Windows Movie Maker) Save as a YouTube compatible file Upload to YouTube Tell the world

22. Financial companies using social media well

23. Ernst & Young - careers

24. Wells Fargo – blogs/second life

25. Fidelity – audio podcasts

26. Quicken – Picture sharing

27. Intuit – Tax Wiki

28. Twitter for Business

43. Alan’s advice for Twitter Be polite Be helpful Don’t over-market yourself Engage in conversation Have a picture, bio and landing page

44. for Business

45. Case study - Starbucks

46. Case study – Ben & Jerry’s

47. Getting it wrong - Nestle

48. Seven rules for business successon Facebook

49. Treat fans individually

50. Create new pages, not new profiles

51. Never send spam

52. Learn from your experience

53. Set campaign budget limits

54. Offer incentives

55. Go mobile More than 100 million mobile Facebook users People that use Facebook on their mobile devices are twice as active More than 200 mobile operators in 60 countries developing Facebook services Source – Facebook press office March 2010

56. Seven rules for Facebook success Treat fans individually Create new pages, not new profiles Never send spam Learn from your experience Set campaign budget limits Offer incentives Go mobile

57. Putting it all together

58. My Marketing budget 244 pounds per year

59. My Marketing reach Approx. 27 Million viewings per year Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)

60. Tip It’s not just being good.... It’s being SEEN and HEARD being good

61. What’s the message?

65. Tip Seize every social media opportunity

66. Thanks for listening Web: www.mediacoach.co.uk Email: alan@mediacoach.co.uk Twitter : mediacoach Phone: 020 8220 6919 Skype: mediacoach