SMiCS openening Engage or Die
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Opening at SMiCS2011 in Monte Carlo by Karl-Heinz Land
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SMiCS openening Engage or Die
- 1. MicroStrategy SMiCS „Engage or Die“ Monte Carlo, July 12 - 2011
- 2. Disruptive Change How social & mobile is changing everything? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
- 3. Social iCommerce -‐ Drivers Social-‐ nomics Long Tail Tipping Point 3 MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
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- 5. Agenda Tuesday 12th July 12:00 Registration, Lunch and Networking 14:00 Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy 14:15 Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist 15:30 Break 16:00 Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy 17:15 From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers 18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group 19:00 Close 22:00 Party - Zelos World MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
- 6. Agenda Wednesday 13th July (am) 09:00 Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy 09:10 Why you really should “like” facebook Tim Campos, CIO, Facebook 09:40 MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy 10:10 alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy 10:30 Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy 10:50 Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy 11:15 Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc 11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company 11:45 How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group 12:30 How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers 13:15 Lunch MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
- 7. Agenda Wednesday 13th July (pm) 14:15 Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group 14:30 Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy 15:15 Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy 16:00 Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy 16:45 Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy 17:00 Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy MicroStrategy Confidential. Distribution Prohibited without Prior Authorization