Microsoft Firenze|BXT - Team Shazel (Carnegie Mellon) - 2010-2011
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My team's product concept presentation for the Microsoft Firenze|BXT (Business, eXperience, Design) competition - CloudCity, a service to help young adults and young families share data of a more personal nature among trusted contacts.
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Microsoft Firenze|BXT - Team Shazel (Carnegie Mellon) - 2010-2011
- 1. IdeaFon Concept Design Technology Business Vision CloudCity Where your data lives Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 2. IdeaFon Concept Design Technology Business Vision “Next-Gen Consumer Productivity” Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 3. IdeaFon Concept Design Technology Business Vision Ideation Discovering a new world Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 4. IdeaFon Concept Design Technology Business Vision The convergence and divergence approach The Ideation Process Entertainment Ideas Shopping deals Families and neighborhoods EducaFonal resources Financial advice Reliable InformaFon Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla Yahoo Answers Google Search Email Phone Wikipedia Forums Trusted Search`
- 5. IdeaFon Concept Design Technology Business Vision Whiteboarding Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 6. IdeaFon Concept Design Technology Business Vision “Chalkboarding” Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 7. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 7 The trust dilemma Survey Results Likeliness of trusFng an arFcle from an unknown source Very Unlikely Very Likely Likeliness of trusFng an arFcle from one’s social network Very Unlikely Very Likely Survey administered through the Internet. See Appendix I.
- 8. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 8 Talking to people Selected Quotes “I tend not to trust ar-cles from unknown sources un-l I've checked out the source.” “My friends/contacts tend to be a rather informed bunch...” “I look at hotel reviews on [forum name redacted] but take them with a grain of salt.” “I like to think those in my immediate online circles are well informed and not evil.” “There's just as much misinforma-on on the Internet as there is good informa-on. I need to know where it's coming from.”
- 9. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 9 Key Findings 1. There is a need to deliver trustworthy informaFon efficiently. 2. People trust familiar sources. 3. Useful informaFon will improve lives. 4. Current soluFons do not address this desire for trusted informaFon. Our guiding lights
- 10. IdeaFon Concept Design Technology Business Vision Problem Statement How do we deliver trusted informaFon that can help people improve their producFvity and day-‐to-‐day lives? Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 11. IdeaFon Concept Design Technology Business Vision (video) Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 12. IdeaFon Concept Design Technology Business Vision Introducing CloudCity CloudCity is a trust-‐based social sharing pladorm that enables people to find and distribute informaFon and media among different degrees of contacts. Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 13. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 13 The Product Vision CloudCity enables people to effortlessly share informaFon and media with friends and family. The Platform Vision CloudCity enables the developer community to build consumer producFvity tools.
- 14. IdeaFon Concept Design Technology Business Vision Paradigm Shift We want to encourage users to create and share useful informaFon between friends and family Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 15. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 15 New opportuniFes The Domain Facebook is Social LinkedIn is Professional CloudCity is Trust
- 16. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 16 Following the trail Adjacent Next Social Networks Search Engine File HosFng Cloud City
- 17. IdeaFon Concept Design Technology Business Vision Design Building the paragon of trust Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 18. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 18 From the bird’s eye Overview CloudCity System Third Party Extensions Client ApplicaFon Web ApplicaFons
- 19. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 19 User interface Client Application 1 1. The user profile 2. The user acFvity tracks and displays the user’s contribuFon 3. A list of local sharable documents created by the user 4. Privacy seings are immediately visible upon sharing 5. Ability to search the user’s files 2 3 4 5
- 20. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 20 User interface Client Application 1. A list of media shared by contacts 2. List of file ajributes: file type, contact group and other useful informaFon 3. Preview of the media can be found in a side pane 4. User can acknowledge other users who share relevant media 5. Ability to search the list of recently update files 1 2 3 4 5
- 21. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 21 User interface Client Application 1. User’s friends list 2. User profile 3. Recent files 4. Groups and other friend management 5. Ability to search through friends, as usual 1 2 3 4 5
- 22. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 22 User interface Client Application 1. The applicaFon will monitor these folders 2. Extension are managed by client applicaFon for security. 3. Extensive privacy opFons to ensure comfortable file sharing 1 2 3
- 23. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 23 IntegraFon Web Applications 1. We believe that trusted search is an important facet of informaFon foraging, and provides huge advantages when augmented to exisFng search engines. 2. Results are displayed alongside regular search results 3. Many files can be viewed within the browser 1 2 3
- 24. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 24 Endless possibiliFes Third-Party Extensions 1. We envision integraFon into various consumer producFvity applicaFons via extensions. 2. Providing contextual results is a useful use case 3. Another such use is to have previews that serve as references for a user’s working document 4. Extensions provide context-‐ sensiFve acFons that the client applicaFon cannot 1 2 4 3
- 25. IdeaFon Concept Design Technology Business Vision Technology The nuts and bolts Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 26. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 26 Technical Feasibility CloudCity is built on these technologies: • Windows Server, IIS & .NET • Microso' SQL Server • .NET & Windows PresentaFon FoundaFon • Windows Search 4.0 • SSL and cryptography techniques • Windows Live pladorm • Bing search pladorm The building blocks
- 27. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 27 A two-‐Fer model Architecture Overview Server Client www.
- 28. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 28 Server Server Farm • ASP.NET Storage Cluster • MS SQL Server • File Server The CloudCity engine www.
- 29. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 29 Communication Server Farm • ASP.NET Storage Cluster • MS SQL Server • File Server Authen9ca9on • Secure authenFcaFon with Windows Live ID Single Sign On Protocol • Socket communicaFon via SSL connecFon • Files encrypted with RSA The CloudCity engine www.
- 30. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 30 The CloudCity engine Client Authen9ca9on • Secure authenFcaFon with Windows Live ID Single Sign On Protocol • Socket communicaFon via SSL connecFon. • Files encrypted with RSA Client Applica9on • C#.NET • Windows PresentaFon FoundaFon www.
- 31. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 31 Web API Server Farm • ASP.NET Web APIs • XML-‐RPC • JSON/REST Third-‐party Integra9on Third-‐party providers can query CloudCity using Windows Live ID Third-‐party Applica9ons These applicaFons may be accessible through other means, such as the browser. The CloudCity engine www.
- 32. IdeaFon Concept Design Technology Business Vision www. The Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 32 CloudCity engine Client Extensions Client Applica9on • C#.NET • Windows PresentaFon FoundaFon Third-‐party Integra9on The Client ApplicaFon has an authenFcaFon engine that allows approved third-‐party extensions to access data. Due to security concerns, these extensions must be signed and provided through the Marketplace
- 33. IdeaFon Concept Design Technology Business Vision Business The dollars and cents Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 34. IdeaFon Concept Design Technology Business Vision 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 34 Up, up, and away Active User Base 0 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Number of Ac9ve Users Number of Ac9ve CloudCity Users See Appendix II for addiFonal informaFon.
- 35. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 35 Revenue generaFon Business Models CloudCity is a free service for users with a Windows Live ID. There are three predominant revenue channels: 1. Marketplace • A portal that allows CloudCity users to sell content to other users. 2. Extension Store • A marketplace containing small, paid applicaFons that enhance CloudCity by integraFng with other applicaFons. 3. AdverFsing • Contextual adverFsing based on user searches.
- 36. IdeaFon Concept Design Technology Business Vision CloudCity Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 36 Content and services Marketplace Sellers Users have the opFon to share content for free. Marketplace facilitates opFonal selling of content and services Buyers Products Services Users Businesses CloudCity uses MicrosoD Points as currency for trade. Microso' Points can be purchased online or in brick and mortar stores
- 37. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 37 Business model Marketplace Post content Display content Download content Debits Points Updates acFvity level Sellers Marketplace Buyers System Split revenue
- 38. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 38 ApplicaFon plug-‐ins Extension Store Extensions are so'ware components that can be added onto exisFng so'ware. First and third-‐party extensions can be built to extend exisFng applicaFons with CloudCity. These extensions are signed and offered through an extension store. CloudCity
- 39. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 39 Business model Extension Store Require more features Sells extension Debit Points Split revenue Buyers Extension Store Sellers System
- 40. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 40 Reaching out Advertising Product Providers Service Providers CloudCity
- 41. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 41 Business model Advertising Searches for content Displays results Displays relevant ads Earns revenue Clicks on ads User Cloud City System Microso'
- 42. IdeaFon Concept Design Technology Business Vision 25 20 15 10 5 Projected Revenue By Category Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 42 Sizing and esFmaFon Revenue Growth 0 2011 2012 2013 2014 Revenue (In Millions of $) End of Calendar Year Total Revenue AdverFsing Marketplace Extension Store Break Even Break Even Point See Appendix III for more informaFon.
- 43. IdeaFon Concept Design Technology Business Vision CloudCity Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 43 Our strategic value Impact on Microsoft CloudCity has synergy with the Microso' pladorm
- 44. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 44 Reaching out to users Adoption Strategies Deliver CloudCity applicaFon through Windows Update Office extensions Extension to Windows Live Messenger Bing integraFon > 900M Users Microso' Office Windows Live Messenger Bing hjp://arstechnica.com/microso'/news/2009/01/500000000-‐windows-‐live-‐users-‐on-‐hotmail-‐and-‐messenger.ars hjp://www.internetworldstats.com/stats.htm hjp://royal.pingdom.com/2010/04/16/does-‐internet-‐explorer-‐have-‐more-‐than-‐a-‐billion-‐users/ hjp://blog.nielsen.com/nielsenwire/online_mobile/bing-‐overtakes-‐yahoo-‐as-‐the-‐2-‐search-‐engine/ hjp://mashable.com/2010/12/15/bing-‐has-‐90-‐million-‐users/ Windows ~ 800M Users ~ 500M Users ~ 90M Users
- 45. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 45 Building the product Investment Summary o $5.2M investment. o $18M in revenue a'er second year of release. o 240% return on investment over four years. o CloudCity is financially posiFve a'er the first 24 months in the hands of consumers.
- 46. IdeaFon Concept Design Technology Business Vision $2.75M Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 46 Building the product Investment Summary $5.2M $1.5M $0.425M Engineering MarkeFng Support See Appendix IV for detailed breakdown. 1 resource headcount Backend Frontend PM Dev Ops UX PM BM Sup
- 47. IdeaFon Concept Design Technology Business Vision 2011 2012 Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 47 The path we trod Timeline July October January April Public Launch Product Development MarkeFng Support
- 48. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 48 Facebook Competition CompeFtor Pros CloudCity Pros Networks of contacts are already established. Networks on Facebook are too broad; just because someone is a friend, that does not imply trust. Copious amounts of informaFon already exist on sites like Facebook. Current networks exist to connect people. CloudCity exists to share informaFon. Facebook is a powerhouse: it is the third most trafficked site on the Internet and is used by 12% of people in the United States. DifferenFaFon of informaFon will allow CloudCity and Facebook to coexist – having a Facebook account is not a disincenFve to join CloudCity.
- 49. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 49 Google and Yahoo! Competition CompeFtor Pros CloudCity Pros Google, Bing, and Yahoo! are the de facto methods for finding informaFon on the Internet. CloudCity will integrate with Bing, providing users with the familiarity, speed, and breadth of informaFon of a search engine. Google has implemented social network searching. The informaFon in CloudCity is not available to search engines. Google and Yahoo! have access to much more informaFon than CloudCity. CloudCity provides an instant level of credibility to the informaFon found.
- 50. IdeaFon Concept Design Technology Business Vision eHow, Wikipedia, and Yahoo! Answers Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 50 Competition CompeFtor Pros CloudCity Pros These sites will have much more content than CloudCity at launch. Content returned from CloudCity is trusted and therefore more valuable. IntegraFon with Bing gives users access to a wide variety of informaFon. Wikipedia and eHow provide access to a wide breadth of informaFon. CloudCity Marketplace will give users access to a tremendous breadth of informaFon. Plus, only CloudCity indexes valuable private informaFon. CloudCity Marketplace will inspire users to create interesFng and helpful documents only found on CloudCity. Yahoo! Answers allows users to find answers to very specific quesFons.
- 51. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 51 Challenges Risks Risks MiFgaFons CompeFtors, like Facebook, copy CloudCity. InformaFon on Facebook is fundamentally different. Facebook shares experiences, CloudCity shares informaFon. Users have lijle content to share. Extensions will help users create useful content. AdopFon strategies fail Small investment and team are needed to implement this product.
- 52. IdeaFon Concept Design Technology Business Vision Vision The long road ahead Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 53. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 53 Looking ahead Long Term Vision Trusted Search Social Networking Pladorm Mobile Strategy Personal Digital Assistant Micro-‐Publishing CloudCity
- 54. IdeaFon Concept Design Technology Business Vision Thank You! See you in Redmond! Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 55. IdeaFon Concept Design Technology Business Vision Appendix I Survey results Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 56. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 56 Survey results Demographics Users of Social Networking tools? While the number of parFcipants were small, we do not expect significant difference in results from a larger sample. We further confirmed our data with on-‐the-‐street interviews.
- 57. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 57 Survey results A Sense Making Challenge In general, do you think there are sufficient resources for delivering useful informaFon online? If you come across an arFcle online from an unknown source, how likely would you be to trust it? Insufficient Too much Very Unlikely Very Likely
- 58. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 58 Survey results Unfulfilled Needs How likely would you be to trust informaFon or documents containing targeted informaFon from people in your network of contacts? How useful are social networking sites and tools in helping you locate targeted informaFon? Very Unlikely Very Likely Very Unlikely Very Likely
- 59. IdeaFon Concept Design Technology Business Vision Appendix II Pladorm growth rate esFmaFon Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 60. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 60 Comparable launches Platform Growth Estimation 1. Growth rate esFmaFon is based on research of pladorms with similar characterisFcs: • InformaFon and file sharing – Dropbox • Social networking service emphasizing trusted contacts – LinkedIn • Windows Update distribuFon – Silverlight 2. CloudCity growth rates are conservaFve interpolaFons of the findings.
- 61. IdeaFon Concept Design Technology Business Vision 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 Number of Dropbox Users Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 61 Dropbox Platform Growth Estimation Grew from 20,000 members to over four million in 18 months with 25% month over month growth. 0 May-‐04 Jun-‐04 Jul-‐04 Aug-‐04 Sep-‐04 Oct-‐04 Nov-‐04 Dec-‐04 Jan-‐05 Feb-‐05 Mar-‐05 Apr-‐05 May-‐05 Jun-‐05 Jul-‐05 Aug-‐05 Sep-‐05 Oct-‐05 Nov-‐05 Dec-‐05 Sources: hjp://techcrunch.com/2009/04/24/dropbox-‐now-‐effortlessly-‐syncing-‐files-‐for-‐1-‐million-‐members/ hjp://www.geek.com/arFcles/news/dropbox-‐reaches-‐3-‐million-‐user-‐milestone-‐20091126/ hjp://techcrunch.com/2010/01/20/dropbox-‐4-‐million-‐user/
- 62. IdeaFon Concept Design Technology Business Vision 70 60 50 40 30 20 10 0 LinkedIn User Base Oct-‐01 Jan-‐02 Apr-‐02 Jul-‐02 Oct-‐02 Jan-‐03 Apr-‐03 Jul-‐03 Oct-‐03 Jan-‐04 Apr-‐04 Jul-‐04 Oct-‐04 Jan-‐05 Apr-‐05 Jul-‐05 Oct-‐05 Jan-‐06 Number of Users (In Millions) Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 62 LinkedIn Platform Growth Estimation 300% growth from 2008 through 2010 Sources: hjp://linkedintelligence.com/linkedin-‐reaches-‐10-‐million-‐users/ hjp://blog.linkedin.com/2009/05/13/brooke-‐wajs-‐celebraFng-‐our-‐6th-‐birthday-‐with-‐40-‐million-‐members/ hjp://techcrunch.com/2010/02/11/linkedin-‐now-‐60-‐million-‐strong/ hjp://blog.linkedin.com/2008/05/12/happy-‐linco-‐de/ hjp://press.linkedin.com/pressreleases/linkedin-‐launches-‐new-‐subscripFons
- 63. IdeaFon Concept Design Technology Business Vision 60 50 40 30 20 10 0 Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 63 Silverlight Platform Growth Estimation Silverlight 4.0 reached 30.25% of computers within two months of its release. Sources: hjp://statowl.com/silverlight_trend.php Mar-‐06 Apr-‐06 May-‐06 Jun-‐06 Jul-‐06 Aug-‐06 Sep-‐06 Oct-‐06 Percentage of Computers With Silverlight 4.0 Silverlight 4.0 Adop9on
- 64. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 64 Conclusions Platform Growth Estimation 1. Dropbox and LinkedIn experienced exponenFal growth, much of it due to referrals. • 300% -‐ 400% growth 2. Releasing via Windows Update allows so'ware to be seen by a very large number of potenFal users in a short period of Fme. 3. Our esFmates • The client is on four million computers a'er 12 months. Slower adopFon than Silverlight because of the need for a proacFve user to sign up and get started. • Large iniFal exposure lets CloudCity start its growth quicker than LinkedIn or Dropbox. • Growth trajectory is similar to both LinkedIn and Dropbox.
- 65. IdeaFon Concept Design Technology Business Vision Appendix III Revenue numbers Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 66. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 66 Sizing and esFmaFon Marketplace Assumptions 2012 1. 4M expected users 2. Expect each user to upload 10 pieces of content 3. Expect 10% of all content to be downloaded 4. Expect users to agree to pay for 30% of content downloaded 5. Average cost of download is $0.20 with Microso' taking a 30% share. 6. Expected 2012 revenue = $72,000 2013 1. 15M expected users 2. Expect all other assumpFons to remain true. 3. Expected 2013 revenue = $270,000 2014 1. 40M expected users 2. Expect all other assumpFons to remain true. 3. Expected 2014 revenue = $3.6
- 67. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 67 Sizing and esFmaFon Extension Store 2012 1. 4M expected users 2. 100 extensions created by the end of the year 3. 10% of users will download an extension – 400,000 downloads 4. Average cost is $1 per extension -‐ $400,000 5. Microso' takes 30% share 6. Expected 2012 revenue = $120,000 2013 1. 15M expected users 2. 150 extensions created by the end of the year 3. 20% of users will download an extension – 3M downloads 4. All other assumpFons remain constant 5. Expected 2013 revenue = $900,000 2014 1. 40M expected users 2. 200 extensions created by the end of the year 3. 30% of users will download an extension 4. All other assumpFons remain constant 5. Expected 2014 revenue = $3,600,000
- 68. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 68 Sizing and esFmaFon Advertising 2012 1. 4M expected users 2. Average user makes 300 searches per year – 1.2B searches 3. An ad is clicked on 1% of searches – 12M 4. $0.10 per click 5. Expected 2012 revenue = $1.2M 2013 1. 15M expected users 2. Average user makes 300 searches per year – 4.5B searches 3. An ad is clicked on 1% of searches – 45M 4. $0.10 per click 5. Expected 2013 revenue = $4.5M 2014 1. 40M expected users 2. Average user makes 300 searches per year – 12,000M searches 3. An ad is clicked on 1% of searches – 120M 4. $0.10 per click 5. Expected 2014 revenue = $12M
- 69. IdeaFon Concept Design Technology Business Vision Appendix IV Cost esFmaFon Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 70. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 70 Product Development Resources 1. $5 million investment over the next two years 2. Engineering Team • 2 Program Managers ($100,000/yr) • 20 Developers and Testers ($100,000/yr) • 1 UX Designer ($100,000/yr) • 1 GFX Designer ($100,000/yr) • 1 OperaFons Engineer ($75,000/yr) 3. Equipment Expenses • Development and OperaFons Equipment ($25,000.00) 4. Total Cost • $2.5 million in first year • $1.25 million in second year
- 71. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 71 Marketing Resources 1. MarkeFng Team • 1 Product Manager ($120,000/yr) • 1 Brand Manager ($120,000/yr) 2. Other Expenses • AdverFsing Campaign ($750,000.00) • Conference Travel Expenses ($200,000.00) • Customer Visit Expenses ($50,000.00) • User Experience TesFng ($50,000.00) • MarkeFng Budget ($1,050,000.00) 3. Total MarkeFng Cost: • $1.5 million over two years
- 72. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla 72 Support Resources 1. Support Personnel • 3 Support Engineers ($75,000/yr) 2. Miscellaneous Expenses • $200,000/yr in miscellaneous expenses 3. Total Costs: • $425,000 per year
- 73. IdeaFon Concept Design Technology Business Vision Appendix V Screenshots from video Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 74. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 75. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 76. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 77. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 78. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 79. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 80. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 81. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 82. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
- 83. IdeaFon Concept Design Technology Business Vision Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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