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Content for the Web
- 1. IMD09117 and IMD09118 Web Design and Development Content for the Web.
- 2. The 5 Planes Model Last session we looked at Accessibility. We considered users with impairments of Vision, Mobility and cognition. This session we will be looking at content.
- 5. What is a search engine? Without search engines, the internet would be virtually impossible to navigate. You would have to know exactly where you wanted to go and what the address was. There was a time when it was like this.
- 6. Anatomy of Google “Natural” Results Paid for Results
- 7. Anatomy of Yahoo Same layout, different results.
- 11. Keywords It’s all about this box. . If someone looking for a Paris citybreak, will they type in “Paris citybreak”, “Citybreak Paris”, “Paris City break”, “Weekend in Paris”.
Notes de l'éditeur
- This is an opportunity to recover any aspects that people found difficult last week. Point out that we are still on the scope section of the diagram. Ask students what issues Accessibility may have on content.
- Start a discussion on how students use the web. They may have some favourite sites but they will all start with a search. Ask them how they use their search engines and whether they regularly look past the first page.
- Ask students to think of search terms which would be particularly difficult to get into the top 10 of. T-shirts, womens’ shoes, holidays in Barbados, cheap flights, search engine optimisation. etc
- A search engine provides a list of links to web pages, relative to the term you put in. A good example is the BBC who only bought www.bbc.com recently, previously they could only be found on www.bbc.co.uk It would be quicker to type bbc into google than type in different addresses but google has to be sure that the results it gives are relevant. If it listed sites simply by how many times bbc was on the page then Bob Barry and Charlie’s sweetshop in Paisley could outrank them. Yahoo and Google are not the only search engines http://www.searchenginecolossus.com/UK.html gives an idea of UK specific search engines that are available.
- It’s important for students to understand the difference between “natural” and sponsored results. Obviously the big difference is that sponsored results pay for their positioning on the page whereas natural results are from the search engine’s algorithm. Natural results are seen to be the most prized as they are free (sponsored results pay for each click) and more trusted. The search term “search engine optimisation” is one of the most keenly fought over terms in search (would you trust an SEO company that couldn’t get itself in the top 10?) Point out that the number 1 space is occupied by Wikipedia, it is suspected that Google artificially augments Wikipedia. Yahoo’s search results page looks very similar, you can demonstrate this live if you wish.
- It’s important that students get used to the idea of using more than one search engine. If you are responsible for maintaining a site then you need to be aware of it’s ranking in as many engines as possible, it is your responsibility to keep up to date with your results.
- This is not the place to debate which is better, it is important to understand that they are different and are therefore useful in different types of searches. This is also a good time to discuss using “inverted commas” for exact phrase searches. Open up Yahoo.com and Google.com and compare the home pages. Their look and feel is very different, demonstrate the advanced search features in Google
- Ask the class to imagine that they sell Diesel jeans in their online store. Naturally they would want to be number 1 in the search. The search engines need to be credible and reliable and if someone types “Diesel jeans” into Google they will want www.diesel.com to be number 1. The search engine doesn’t know who you are, you might be researching a school report on the company or interested in seeing their latest advert, you may not want to buy anything.
- The point is that all the other sites can sell me the hotel and they won’t give me the number because they don’t want me to go straight to the hotel to book.
- Although Yahoo.com is the most visited page in the world. Google is the most used search engine. When writing content, it is important to try and consider what someone will type in. Continuity break. Ask the class to discuss an online store for men’s clothing. What key words can they think of. Mens clothes, trousers for men, menswear etc etc etc
- Point out that this research is, once again, brought to us by Jakob Nielsen.
- Point out that this research is, once again, brought to us by Jakob Nielsen.
- You have to be absolutely certain that your user values your content enough to wait to download it.
- Make sure you warn against blindly stealing images from the Web. Have a brief discussion on copyright. Stress the importance of copyright on existing content, if a company has had text written or images made for another product, it does not necessarily follow that they have permission to use them on their site.
- Remind students that one of the aspects Google looks at is how regularly a site is updated. This is now a time to urge students to get into the habit of designing and walking away. Clients should be responsible for their own content and can be given a content management system (there are plenty of free ones available).