1. IMD09117 and IMD09118 Web Design and Development Unit 11 Personality

14. Moodboards Version A Unit 11 ©2008 Napier University

15. Moodboards Version A Unit 11 ©2008 Napier University

16. Moodboards Version A Unit 11 ©2008 Napier University

18. Example Version A Unit 11 ©2008 Napier University

19. Example Version A Unit 11 ©2008 Napier University

25. Mock-ups of websites Version A Unit 11 ©2008 Napier University This is an example of mock-ups of web design. Each mock-up is intended for different audiences and is an example of a student’s work. http://www.benitabrewer.com/student/webmock.htm

26. Inspiration Version A Unit 11 ©2008 Napier University From everywhere and anywhere. Scrapbooks of design inspiration Cuttings from magazines, photographs, packaging Interesting for its typographic treatment, colour combinations, unusual shapes. Scrapbook online

28. Colour Version A Unit 11 ©2008 Napier University http://www.colorcombos.com/ http://www.colourlovers.com/ http://www.wetcanvas.com/ArtSchool/Color/ColorTheory/ http://www.degraeve.com/color-palette/index.php

29. Final thoughts Version A Unit 11 ©2008 Napier University “ It is easy to think visual design is about making attractive-looking interfaces. But design is more than that; it s about evoking feelings and emotions in the people who visit a Web site. Create the right mood, and visitors are more likely to want to interact with your site, ………….. Design helps convey brand values in ways that are just as important as usability or the stickiness of an interface’s operation. A well-crafted design provides a framework in which interaction can operate, never the other way around, and it is important to always keep in mind how a visual design can add meaning to a site that goes far beyond the pixels drawn on the screen” Andy Clarke Transcending CSS the fine art of web design