Product mix2. What is product mix?
Product Mix is the total number of product choices a
company offers their customer.
Large groups of Industries may have diversified
products within core competency. Larsen & Toubro
Ltd, Godrej, Reliance, ITC etc. in India are some of the
examples.
3. ITC PRODUCT MIX
FMCG HOTELS
FOOD WELCOMEGROUP
CIGARETTES WELCOME HERITAGE
LIFESTYLE-retailing FORTUNE
STATIONERY LUXURY COLLECTION
PERSONAL CARE
SAFETY MATCHES
AGARBATH
4. ITC PRODUCT MIX
PAPER BOARD AND PACKAGING
AGRI BUSINESS – RURAL SERVICES,
LEAF TOBACCO,SPICES,AGRI-INPUT
11. FMCG ITC-KITCHEN OF INDIA
CURRY PASTES BIRYANIS- (NOOR
(BUTTER CHICKEN, MAHAL, BOHRI)
FISH CURRY,DUM DESSERTS-
ALOO) (JODHPURI
CHUTNEYS MOONGDAL HALWA,
(SHREDDED MANGO, AWADHI BADAM
MANGO& JEERA, HALWA)
MANGO & GARLIC
14. ASHIRVAD VARIANTS
FLOUR –AASHIRVAD, INSTANT MIXES- GULAB
SELECT ATTA, CHAKKI JAMUN, RAWA IDLI,RICE
ATTA IDLI, RICE
SALT DOSA,KHAMAN
SPICES – CHILLI DOKLA,RASMALAI
POWDER, TURMERIC
POWDER, CORIANDER
POWDER,PICKLE MIRCH
16. SUNFEAST VARIANTS
BISCUITS –BUTTER, DREAM CREAM -
CASHEW, CRUNCHY CHOCO,
COCONUT VANILA,ORANGE, MILK
SNACKY- CHILLY CREAM
FLAKES,CLASSIC SALTED GOLDEN BAKERY -
GLUCOSE- ORANGE, CHOCONUT,
NICE,MILKY MAGIC BUTTERNUT, BUTTER
SCOTCH
FIT-KIT – MULTI-
GRAIN,VITAMIN
PASTA –CHEESE,
PIZZA,CHICKEN
18. FOODS
MINTO – MINT O FRESH , MINT O COOL BLUE,
ORANGE MINT,LEMON MINT
19. CANDY MAN
FRUIT FUN MANGO LINKS
BUTTER SCOTCH MAHA MANGO
LICKS LACTO
ECLAIRS
COFITINO
NATKAT MANGO
NATKHAT GUAVA
20. BINGO
POTATO CHIPS – HATKE JATKE –FUNKY
SALTED, MASALA, MASALA, TOMATO
TOMATO,CHATKILA TWIST
NIMBU
ACHAR,TANDOORI
PANEER TIKKA
MAD ANGLES –
TOMATO
MISCHIEF,CHILLI
DHAMAKA,ACHAARI
MASTI