Apple. inc , Case analysis w.r.t Strategic Management

1. Innovation distinguishes between a leader and a follower. Steve Jobs

2. APPLE COMPUTER, Inc. Saad Munir Zamara Amjad Ayesha Shaukat

3. Something for you… ‘’Apple Glimpse’’

4. Company Mission Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

5. Proposed Mission Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection, Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. A challenge for the company is to shift towards environment friendly production of differentiated goods. As differentiation will ensure that the current profitability of the company is sustained. Apple will also strive to provide added opportunities for growth and enrichment of company personnel.

6. Proposed Vision Statement Become the World Leader of innovation in the computer market

7. Porter’s Five Force Model Potential entry of new competitors Potential development of substitute products Bargaining Power of Suppliers Bargaining power of Customers Rivalry among existing firms

8. APPLE inc. Value Chain Enterprise Architecture and Portfolio Management MARGIN Support Activities Finance Sourcing, Staff and Vendors Facilities and Operations IT Enablement Procurement Hardware Engineering Demand Relationship Management Inbound Logistics Solution Development Production Outbound Logistics Marketing and Sales Service Support Primary Activities

9. Internal Factor Evaluation

10. Internal Factor Evaluation Total Score 2.56

11. External Factor Evaluation

12. External Factor Evaluation Total Score 2.21

13. Porter’s Five Force Model

14. Boston Consulting Matrix World growth Rate = 14.1% Market Share Dell = 15.3% Market Share Apple= 5% Relative Market Share = 5/15.3= 0.326

15. Boston Consulting Matrix

16. SWOT

17. The External-Internal Matrix

18. Grand Strategy Rapid Market Growth Quadrant 1 Quadrant 2 Strong Competitive Position Weak Competitive Position APPLE Inc. Quadrant 3 Quadrant 4 Slow Market Growth

19. SPACE Matrix

20. QSPM Opportunities

21. QSPM Threats

22. QSPM Market Penetration Product Development 2.87 2.4 Opportunities Threats +

23. QSPM Strengths

24. QSPM Weaknesses

25. QSPM Market Penetration Product Development 4.9 Strengths + 5.68 Weaknesses

26. NET SALES/ CASH from SALES

27. ASSET TURNOVER

28. Inventory Turnover

29. Gross Profit Margin

30. Operating Expense Ratio

31. Net Profit Margin