How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.
2. Join the Conversation…
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3. Our Speakers
Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel
in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and
externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we
stand for and why they should care. Intel believes that our employees are our best brand advocates. We
know that engaged employees who successfully represent the company brand provide a competitive
advantage and impact the bottom line. @stoffregen
Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social
media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined
Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he
helped lead the development and rollout of Deloitte’s internal communications technologies, including
the creation and launch of the company-wide intranet and the rollout of internal social media platforms.
He lives and works in the Philadelphia area. @DigitalWard
Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote
speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time
working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them
adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive
practical experience with enterprise technologies and he consults, advises, and writes prolifically on
social business, IT, and enterprise architecture. @dhinchcliffe
Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization.
Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in
generating both awareness and demand for leading technology organizations. @PaulDunay
#SMTLive
4. Dachis Group
Workforce engagement is the challenge
The opportunity: In large companies, most employees are not well engaged
(cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved.
4
5. Dachis Group
Yet the benefits of better engagement
could not be more clear...
(cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved.
5
6. Dachis Group
The 50 Foot Collaboration Rule
• Workers are not likely to
collaborate very often if
they are more than 50
feet apart:
• Even with traditional
electronic aids such as
telephone, e-mail, and
remote video
(cc) 2011 Dachis Group. Creative Commons. Some Rights Reserved.
Take Away:
Surmounting this
obstacle is now
possible with social
technologies
6
7. Dachis Group
Knowledge is increasingly visible in social
channels
It no longer “evaporates”, can be leveraged
(cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved.
7
8. Dachis Group
The Leading Edge of Workplace
Engagement
•
•
•
•
•
•
•
•
•
Cross-divisional
Top-to-bottom
Involves key areas
Executives
Subject matter experts
HR & Legal
Middle Management
Workers
Community Managers
(cc) 2011 Dachis Group. Creative Commons. Some Rights Reserved.
9. Dachis Group
Fully social organizations get outsized
benefits
Source: 2011 McKinsey Web 2.0 Survey
Only fully social organizations can tap into the $1.3
trillion social business opportunity
(cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved.
9
12. Social Media Today webinar
Social Organization: What are Best Practices for Internal Collaboration
Intel Confidential — Do Not Forward
13. Employee Engagement…
Engaged
employees
produce 2x as
much work
product in the
time as
unengaged
employees
- National Business
Research Institute
•
Engaged employees who
successfully represent the company
brand provide a competitive
advantage and impact to the bottom
line. –Source: Milward Brown
•
Actively engaged and empowered
employees are among the top 10
factors that accelerate growth in a
company. –Source: Milward Brown
•
One of the biggest assets a
company/ brand has is its
employees
13
14. How do we…
41% of us
believe
employees to be
the most
credible source
of information
regarding a
business.
-Edelman’s ‘13
Trust Barometer
Frame the problem
No single platform optimized to
foster collaboration resulting in
•Inefficient time spent ideating
thought various tools
•Difficulty connecting with other
content experts across the
business
Define the opportunity Value Proposition
Make it easy for employees
to collaborate
By igniting a vibrant
knowledge-sharing
community
To drive better
performance and velocity
What’s in it for me
1.Increased transparency
2.Improved creativity and
idea generation
3.Access to more strategic
thinking
4.Faster decision making
5.Cooperation and
engagement across a
diverse set of business
groups
14
15. Enterprise Social Network
Intel
Ambassadors
are the voices of
our unified
brand story that
reveals to the
world what we
stand for and
why they should
care.
• Planet Blue (the enterprise community for employee collaboration
Storytelling is Intel’stelling of purposeful stories) is in our DNA
• Full range of blogs, forums and social networking capabilities
·
Stories put all the key facts into an emotional context.
· • Intel Collaboration Hub isfacts and communitiesmemorable, resonant, and
Stories make a cloud-based figures service build on Jive software
actionable.
Intel Ambassador Community
•Planet Blue
•Employee advocacy platform
with native mobile app capabilities
Great Place to Work
Community
•Planet Blue
•Internal browser-based
mobile app capabilities
15
16. What we learned…
41% of us
believe
employees to be
the most
credible source
of information
regarding a
business.
-Edelman’s ‘13
Trust Barometer
Key to driving adoption
1.Smart community management
2.Clear business value (e.g. what are you
delivering to employees)
3.Strong senior leadership support
4.Visible adoption of new collaboration
behaviors
Listen, learn, iterate, improve
1. Fail fast.
2. If there’s a compelling business
proposition employees will work hard to
overcome the platform limitations
3. If the first release isn’t perfect, there are
many ways inspired employees will reengage with a ESN (e.g. rebranding)
17. Social Media Today
Internal Collaboration Webinar
January 21, 2014
Jeffrey Ward (@DigitalWard)
Digital Marketing
Brand & Eminence
Deloitte U.S. (@DeloitteUS)
Prepared by Strategy, Brand & Innovation
23. Join the Conversation…
long and
Follow a thoughts
157,34
your
share
t
Twitter a
5e
on
#SMTliv
Subm
quest it your
ions i
n the
GotoW
Prese ebinar
ntatio
windo n
w
#SMTLive
24. Our Speakers
Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel
in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and
externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we
stand for and why they should care. Intel believes that our employees are our best brand advocates. We
know that engaged employees who successfully represent the company brand provide a competitive
advantage and impact the bottom line. @stoffregen
Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social
media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined
Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he
helped lead the development and rollout of Deloitte’s internal communications technologies, including
the creation and launch of the company-wide intranet and the rollout of internal social media platforms.
He lives and works in the Philadelphia area. @DigitalWard
Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote
speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time
working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them
adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive
practical experience with enterprise technologies and he consults, advises, and writes prolifically on
social business, IT, and enterprise architecture. @dhinchcliffe
Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization.
Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in
generating both awareness and demand for leading technology organizations. @PaulDunay
#SMTLive
25. Upcoming Webinars
1/28 The Social Customer Engagement Index: Use & Effectiveness of Social
Media in Customer Servicehttp
://socialmediatoday.com/social-customer-engagement-index-2013-webinar
2/4 Mobile and The Store of The Future
http://socialmediatoday.com/mobile-store-webinar
Notes de l'éditeur
http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613
Quote on lower person reading article.
Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan
WE are unique in our reach
We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)
Highly regulated environment
World-class knowledge management function
http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613
Quote on lower person reading article.
Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan
WE are unique in our reach
We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)