Join the best thinkers in social as they discuss their predictions for 2015 in a special 90 minute webinar. Learn: · How real-time marketing grows up and agile marketing will be embraced by the industry · Why data safety and security will be a top priority · How corporations will connect to startups and create new types of business models · Why cause marketing (i.e. companies for good) will be a higher priority for corporate brand activities

1. Predictions for 2015: Start
Off the New Year Knowing
the Future of Social
#SMTLive

3. #SMTLive
Join
the
Conversa.on…
Follow
along
and
share
your
thoughts
on
Twi3er
at
#SMTLive
Submit
your
ques<ons
in
the
GoToWebinar
Presenta<on
window

4. #SMTLive
Our
Speakers
Paul
Dunay
is
an
award-­‐winning
B2B
marke<ng
expert
with
more
than
20
years’
success
in
genera<ng
demand
and
crea<ng
buzz
for
leading
technology,
consumer
products,
financial
services
and
professional
services
organiza<ons.
Paul
is
the
author
of
five
“Dummies”
books
including
Facebook
Adver-sing
for
Dummies
(Wiley
2010),
and
Facebook
Marke-ng
for
Dummies
3rd
Edi<on
(Wiley
2012).
@PaulDunay
Jeremiah
Owyang
is
the
Chief
Catalyst
and
Founder
of
Crowd
Companies,
which
focuses
on
how
large
companies
tap
the
collabora<ve
economy,
maker
movement,
and
customer
collabora<on.
He
focuses
on
how
disrup<ve
Web
technologies
—such
as
social
media,
the
collabora<ve
economy,
and
interac<ve
marke<ng—impact
the
relevance
of
corpora<ons
to
customers
today
and
in
the
future.
@jowyang
Renee
E.
Ducre
is
the
Global
Director
of
Marke<ng
driving
the
go-­‐to-­‐market
execu<on
and
market
evangelism
for
IBM’s
Social
Business
strategic
growth
ini<a<ve
which
includes
communica<ons,
paid/owned/earned
adver<sing,
social
media,
event
management,
digital
/
web
marke<ng,
instrumenta<on
/
tracking,
marke<ng
programs,
and
client
success
stories.
@rducre
Charlie
Treadwell
is
the
Director
of
Social
Marke<ng
at
Symantec.
He
leads
the
global
team
responsible
for
social
media
branding,
campaign
ac<va<on,
communi<es,
social
listening
and
insights,
social
selling,
and
social
support.
@ctreadwell
Don
Bulmer
is
Vice
President
of
Communica<on
Strategy
at
Shell
where
he
is
responsible
for
Shell's
global
social
media,
influence
and
partner
communica<on
programs.Don
has
19+
years
of
experience
leading
award-­‐winning
marke<ng
and
communica<on
programs
at
top
global
energy,
enterprise
technology
and
internet
startup
companies.
@dbulmer

6. The
movement
has
been
funded
over
$8
Billion
+
(Social
Networks
$5.4b)
6

7. SF
Transit
Authority
Shows
Decline
in
Ridership

8. Large
corpora.ons
also
ramp
up
adop.on
8

9. The
Evolu.on
of
Eras:
Past
–
Present
–
Future
Copyright
©
2014
Symantec
Corpora<on
9
Efficiency
Era:
1880s
>
1940
Social
Era:
1940
>
1980
Shareholder
Value
Era:
1980
>
Present
Agile
Era:
Present
>
Efficiency
Era:
Business
management
begins
as
a
quasi-­‐engineering
efficiency
study
in
the
wake
of
late
19th
century
monopolies
and
robber-­‐baron
largesse.
Social
Era:
A
<me
of
great
prosperity
and
hope,
where
businesses
served
as
a
collec<ve
mechanism
for
social
reforms
and
widespread
increases
in
living
standards
afer
World
War
II.
Shareholder
Value
Era:
Beginning
with
the
deregula<on
in
the
1980s,
American
business
went
through
a
period
of
sacrosanct
ideology
about
shareholder
value,
“greed
is
good,”
and
the
rise
of
great
income
dispari<es
between
management
and
workers.
Agile
Era:
A
combina<on
of
all
those
past
management
eras,
now
dominated
by
a
rising
need
for
systema<c
innova<on
using
the
most
responsive
business
prac<ces.
Agile
has
a
new
management
ethic.
Agile
promotes
networks
over
hierarchies,
crea<vity
over
uniformity,
human
over
mechanism,
and
customer
need
over
poli<cal
agenda.
1940
1980
2014
Source:
Adopted
from
Jascha
Kaykas-­‐Wolff’s
“Growing
Up
Fast”

10. The
24-­‐Hour
News
Cycle
Daily
stand-­‐ups
enable
Agile,
Real-­‐-me
Ac-va-ons
INTEREST
TIME
BREAKING
News
Journalists
scramble
for
addi.onal
informa.on
Public
Excitement
Grows
Peak
Old
News
Done
Brand
Goals
Customer
Interests
Begin
Publishing
Brand
Content
Before
During
Afer
Adopted
from
David
Meerman
Sco3
10
Copyright
©
2014
Symantec
Corpora<on

11. Copyright
©
2014
Symantec
Corpora<on
11
Delivering
real-­‐.me
content
to
sales
and
service
enables
our
front
lines
interfacing
with
customers
to
create
value
by
providing
content
that
makes
their
jobs
easier,
answers
the
ques<ons
customers
are
asking,
and
sets
Symantec
up
as
the
trusted
expert
in
a
real-­‐world
rela<onship.
Making
in-­‐bound
sales
and
service
a
reality
and
a
strategic
advantage.
Real-­‐Time
Sales
and
Service
Sales
and
Service
create
value
for
customers
in
real-­‐-me
Sales
Service
Trusted
Advisors
Brand
Content

12. Agile
vs.
Waterfall
Copyright
©
2014
Symantec
Corpora<on
12
Sprint
1
Sprint
2
Sprint
3
Sprint
4
Sprint
5
PLANNING
Roadmap
Waterfall
Agile
Tasks
Time
PLANNING
Roadmap
Sprint
Interlocks
Sprint
Interlocks
Sprint
Interlocks
Sprint
Interlocks
Sprint
Interlocks
LAUNCH

13. #SMTLive
Cause Marketing
In 2015, cause marketing will be a higher priority for corporate
brand activities.
@dbulmer

14. The
Internet
of
Things
will
con.nue
to
grow
and
fuel
new
business
models
and
beeer
customer
experience

15. IBM
Ins<tute
of
Business
Value
Study,
2014
Con.nue
to
see
a
convergence
of
Cloud,
Big
Data
&
Analy.cs…and
especially
Social
and
Mobile
converging
together….to
drive
greater
customer
experience

16. ©
2013
IBM
Corpora<on
Companies
will
need
to
focus
more
on
improving
Customer
Experience
…
providing
the
right
experience
and
the
right
.me

17. Companies
will
con<nue
to
shif
their
marke<ng
budgets
to
drive
more
cost-­‐effec<ve
digital
tac<cs

18. Content
marke.ng
will
con.nue
to
be
“king”,
and
to
stay
compe..ve
companies
will
need
to
become
more
efficient
with
social
analy.cs
IBM
Ins<tute
of
Business
Value
Study,
2014

19. More
companies
should
leverage
their
best
brand
advocates…their
employees
IBM
Ins<tute
of
Business
Value
Study,
2014

20. #SMTLive
Our
Speakers
Paul
Dunay
is
an
award-­‐winning
B2B
marke<ng
expert
with
more
than
20
years’
success
in
genera<ng
demand
and
crea<ng
buzz
for
leading
technology,
consumer
products,
financial
services
and
professional
services
organiza<ons.
Paul
is
the
author
of
five
“Dummies”
books
including
Facebook
Adver-sing
for
Dummies
(Wiley
2010),
and
Facebook
Marke-ng
for
Dummies
3rd
Edi<on
(Wiley
2012).
@PaulDunay
Jeremiah
Owyang
is
the
Chief
Catalyst
and
Founder
of
Crowd
Companies,
which
focuses
on
how
large
companies
tap
the
collabora<ve
economy,
maker
movement,
and
customer
collabora<on.
He
focuses
on
how
disrup<ve
Web
technologies
—such
as
social
media,
the
collabora<ve
economy,
and
interac<ve
marke<ng—impact
the
relevance
of
corpora<ons
to
customers
today
and
in
the
future.
@jowyang
Renee
E.
Ducre
is
the
Global
Director
of
Marke<ng
driving
the
go-­‐to-­‐market
execu<on
and
market
evangelism
for
IBM’s
Social
Business
strategic
growth
ini<a<ve
which
includes
communica<ons,
paid/owned/earned
adver<sing,
social
media,
event
management,
digital
/
web
marke<ng,
instrumenta<on
/
tracking,
marke<ng
programs,
and
client
success
stories.
@rducre
Charlie
Treadwell
is
the
Director
of
Social
Marke<ng
at
Symantec.
He
leads
the
global
team
responsible
for
social
media
branding,
campaign
ac<va<on,
communi<es,
social
listening
and
insights,
social
selling,
and
social
support.
@ctreadwell
Don
Bulmer
is
Vice
President
of
Communica<on
Strategy
at
Shell
where
he
is
responsible
for
Shell's
global
social
media,
influence
and
partner
communica<on
programs.Don
has
19+
years
of
experience
leading
award-­‐winning
marke<ng
and
communica<on
programs
at
top
global
energy,
enterprise
technology
and
internet
startup
companies.
@dbulmer

22. #SMTLive
Upcoming
Webinar
January
13th
Real-­‐Time
Marke<ng
is
So
Last
Year:
Geong
Ahead
of
Your
Real-­‐Time
Data
See
you
next
year!