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Creating Great Content

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Social Media Today
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Social Media Today ’ s Hands-On Training Series presents: Creating Great Content: A Primer Brought to you by
How to Participate ,[object Object],[object Object]
About the Moderator #SMTlive Robin Carey is the co-founder and CEO of Social Media Today, LLC, a blogging network that assembles the world’s best thinkers on business and public policy. Carey launched Social Media Today in 2007 with the goal of connecting leading experts across a variety of business conversations. In 2011, these communities have attracted over 100,000 registered members and over half a million monthly visits. Social Media Today’s advertising roster includes Fortune 500 companies like DuPont, Siemens and Microsoft. Ms. Carey graduated with distinction from the University of Virginia, where she was an Echols Scholar. Find her on twitter @robincarey
About the Panel #SMTlive John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. C-Change currently has two highly successful sites, PoetsandQuants.com and Poets&QuantsforExecs.com and is about to launch two more business sites before year end. Dirk Shaw is senior vice president and lead of Ogilvy PR’s 360° West Coast Digital Influence Practice. With over 15 years of experience in digital marketing, he oversees strategic planning and creative deployment of digital media that drive the marketing and brand-building agenda for a wide range of client including consumer, high tech and media. Connect with him on twitter @dirkmshaw Michael Durwin is currently hard at work on the Social Media Constitution and is the Director of User Experience & Marketing at Boston Technologies. He has won a handful of awards from PR to mobile, Mark to Emmy and is a member of the Boston Social Media Club. Find him by Googling "mdurwin”
7 Steps to Creating Content
Leverage Your Resources
Assign Tasks Around Existing Interests
Identify Outposts
Identify Ambassadors
Supply Your Outposts
Make Your Stuff Sharable
Monitor And Respond
Thanks for Joining Us ,[object Object],[object Object]
Join us November 22 st for… ,[object Object],[object Object],[object Object],[object Object]

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Creating Great Content

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  • 2. Social Media Today ’ s Hands-On Training Series presents: Creating Great Content: A Primer Brought to you by
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  • 4. About the Moderator #SMTlive Robin Carey is the co-founder and CEO of Social Media Today, LLC, a blogging network that assembles the world’s best thinkers on business and public policy. Carey launched Social Media Today in 2007 with the goal of connecting leading experts across a variety of business conversations. In 2011, these communities have attracted over 100,000 registered members and over half a million monthly visits. Social Media Today’s advertising roster includes Fortune 500 companies like DuPont, Siemens and Microsoft. Ms. Carey graduated with distinction from the University of Virginia, where she was an Echols Scholar. Find her on twitter @robincarey
  • 5. About the Panel #SMTlive John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. C-Change currently has two highly successful sites, PoetsandQuants.com and Poets&QuantsforExecs.com and is about to launch two more business sites before year end. Dirk Shaw is senior vice president and lead of Ogilvy PR’s 360° West Coast Digital Influence Practice. With over 15 years of experience in digital marketing, he oversees strategic planning and creative deployment of digital media that drive the marketing and brand-building agenda for a wide range of client including consumer, high tech and media. Connect with him on twitter @dirkmshaw Michael Durwin is currently hard at work on the Social Media Constitution and is the Director of User Experience & Marketing at Boston Technologies. He has won a handful of awards from PR to mobile, Mark to Emmy and is a member of the Boston Social Media Club. Find him by Googling "mdurwin”
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  • 21. 7 Steps to Creating Content
  • 23. Assign Tasks Around Existing Interests
  • 27. Make Your Stuff Sharable
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