SlideShare a Scribd company logo
1 of 14
Advertising Yes, this is a boring presentation No, you cannot leave Yes, I am a jerk
Define “Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.” – some famous professor type person
What is Advertising “I do not regard advertising as entertainment or an art form, but as a medium of information.”  David Ogilvy
What does it do for a company “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”  David Ogilvy
Advertising is Essential “Early to bed, early to rise, work like hell and advertise”  Ted Turner
A Fine Line “Our business is infested with idiots who try to impress by using pretentious jargon.”  David Ogilvy
Nuts and Bolts “Advertising looks fun and easy to do. So does playing the piano, Until you try it.” a BIG idea The right positioning
Roles Account Management Account Planning Creative Studio Research Activation Media, PR, etc.
Account Management Classic MBA profile offered by agencies Fight maarnapadega – with clients, with other agencies Paisa nahimilega
Account Planning Research. Research. Research. Multi-disciplinary knowledge Still in a nascent stage
Creative Not for an MBA graduate The “coolest” job in the agency Pampered by everyone
Why work in Advertising Variety is the spice of life All work and no play…well, it sucks Come what may, advertising is here to stay (as are cheesy lines)
Be Warned The pay sucks Long, irregular hours The pay sucks The pay sucks
Did I mention that the pay sucks?

More Related Content

What's hot

Inshan Meahjohn | Top Ten Qualities Of An Entrepreneur
Inshan Meahjohn | Top Ten Qualities Of An EntrepreneurInshan Meahjohn | Top Ten Qualities Of An Entrepreneur
Inshan Meahjohn | Top Ten Qualities Of An EntrepreneurInshan Meahjohn
 
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...guide2entrepreneurs
 
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?Mark n Michelle Eaves
 
How to become a successful businessman
How to become a successful businessmanHow to become a successful businessman
How to become a successful businessmanRimaMatta
 
Become a consultant
Become a consultantBecome a consultant
Become a consultanta0s1d2f3
 
Rework book by 37signals
Rework book by 37signalsRework book by 37signals
Rework book by 37signalsJoakim Nilsson
 
Defy Ventures Workshop - April 10, 2018
Defy Ventures Workshop - April 10, 2018Defy Ventures Workshop - April 10, 2018
Defy Ventures Workshop - April 10, 2018Safa Mahzari
 
PSV Academy StartupTalk 39
PSV Academy StartupTalk 39PSV Academy StartupTalk 39
PSV Academy StartupTalk 39PSVAcademy1
 
Module 4 what's the big idea
Module 4   what's the big ideaModule 4   what's the big idea
Module 4 what's the big ideacaniceconsulting
 
He is an entrepreneur
He is an entrepreneurHe is an entrepreneur
He is an entrepreneurScott Odigie
 
How to build a business without losing your soul
How to build a business without losing your soulHow to build a business without losing your soul
How to build a business without losing your soulCiprian Gavriliu
 
www.businessbrainstorming.com.au
www.businessbrainstorming.com.auwww.businessbrainstorming.com.au
www.businessbrainstorming.com.auBrendan O'Keefe
 
Being An Entrepreneur
Being An EntrepreneurBeing An Entrepreneur
Being An EntrepreneurAdam Bird
 

What's hot (20)

Inshan Meahjohn | Top Ten Qualities Of An Entrepreneur
Inshan Meahjohn | Top Ten Qualities Of An EntrepreneurInshan Meahjohn | Top Ten Qualities Of An Entrepreneur
Inshan Meahjohn | Top Ten Qualities Of An Entrepreneur
 
Dublin Pres New
Dublin Pres NewDublin Pres New
Dublin Pres New
 
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...
 
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?
What's the Difference Between an Employee Mindset and an Entrepreneur Mindset?
 
Jsh
JshJsh
Jsh
 
How to become a successful businessman
How to become a successful businessmanHow to become a successful businessman
How to become a successful businessman
 
Become a consultant
Become a consultantBecome a consultant
Become a consultant
 
Rework book by 37signals
Rework book by 37signalsRework book by 37signals
Rework book by 37signals
 
Defy Ventures Workshop - April 10, 2018
Defy Ventures Workshop - April 10, 2018Defy Ventures Workshop - April 10, 2018
Defy Ventures Workshop - April 10, 2018
 
PSV Academy StartupTalk 39
PSV Academy StartupTalk 39PSV Academy StartupTalk 39
PSV Academy StartupTalk 39
 
Pitching Presentation
Pitching PresentationPitching Presentation
Pitching Presentation
 
Module 4 what's the big idea
Module 4   what's the big ideaModule 4   what's the big idea
Module 4 what's the big idea
 
Ideas secret of success
Ideas secret of successIdeas secret of success
Ideas secret of success
 
Rework
ReworkRework
Rework
 
He is an entrepreneur
He is an entrepreneurHe is an entrepreneur
He is an entrepreneur
 
How to build a business without losing your soul
How to build a business without losing your soulHow to build a business without losing your soul
How to build a business without losing your soul
 
www.businessbrainstorming.com.au
www.businessbrainstorming.com.auwww.businessbrainstorming.com.au
www.businessbrainstorming.com.au
 
A2Z Entrepreneurship
A2Z EntrepreneurshipA2Z Entrepreneurship
A2Z Entrepreneurship
 
Being An Entrepreneur
Being An EntrepreneurBeing An Entrepreneur
Being An Entrepreneur
 
James vani
James vaniJames vani
James vani
 

Viewers also liked

Symptoms of a Billings and Payment Problem
Symptoms of a Billings and Payment ProblemSymptoms of a Billings and Payment Problem
Symptoms of a Billings and Payment Problemmehundley
 
Hobby Hub At Ted Nature Quotient V2 0
Hobby Hub At Ted   Nature Quotient V2 0Hobby Hub At Ted   Nature Quotient V2 0
Hobby Hub At Ted Nature Quotient V2 0Hobby Hub
 
Sifat sifatsudutpadaperpotongangarissejajar
Sifat sifatsudutpadaperpotongangarissejajarSifat sifatsudutpadaperpotongangarissejajar
Sifat sifatsudutpadaperpotongangarissejajarIntan Sirait
 
The Ultimate Manicure
The Ultimate ManicureThe Ultimate Manicure
The Ultimate ManicurePOLISHED
 
Cosme diego rubrica
Cosme diego rubricaCosme diego rubrica
Cosme diego rubricaDiego cosme
 
EligibilityLetter
EligibilityLetterEligibilityLetter
EligibilityLetterraj kumar
 
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)220160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2R.O.C.Executive Yuan
 
hydrometer ( flow fluid lab ) chemical Eng
hydrometer ( flow fluid lab ) chemical Eng hydrometer ( flow fluid lab ) chemical Eng
hydrometer ( flow fluid lab ) chemical Eng Zhyar Arsalan
 
To be in the past
To be in the pastTo be in the past
To be in the pastVanina1234
 
Secondary Brand Associations: The Ingredient Branding Way
Secondary Brand Associations: The Ingredient Branding WaySecondary Brand Associations: The Ingredient Branding Way
Secondary Brand Associations: The Ingredient Branding WayNishant Hirani
 
Analisis Struktur Portal Bergoyang dengan Metode Cross
Analisis Struktur Portal Bergoyang dengan Metode CrossAnalisis Struktur Portal Bergoyang dengan Metode Cross
Analisis Struktur Portal Bergoyang dengan Metode CrossArdia Tiara R
 
Komitmen Karyawan Terhadap Perusahaan
Komitmen Karyawan Terhadap PerusahaanKomitmen Karyawan Terhadap Perusahaan
Komitmen Karyawan Terhadap PerusahaanFisa Tiana
 
Spanish American War Notes
Spanish American War NotesSpanish American War Notes
Spanish American War NotesJackson
 
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)Zhafran Anas
 
Penanganan pasien di igd
Penanganan pasien di igdPenanganan pasien di igd
Penanganan pasien di igdJeng Hettie
 

Viewers also liked (20)

Symptoms of a Billings and Payment Problem
Symptoms of a Billings and Payment ProblemSymptoms of a Billings and Payment Problem
Symptoms of a Billings and Payment Problem
 
Hobby Hub At Ted Nature Quotient V2 0
Hobby Hub At Ted   Nature Quotient V2 0Hobby Hub At Ted   Nature Quotient V2 0
Hobby Hub At Ted Nature Quotient V2 0
 
Sifat sifatsudutpadaperpotongangarissejajar
Sifat sifatsudutpadaperpotongangarissejajarSifat sifatsudutpadaperpotongangarissejajar
Sifat sifatsudutpadaperpotongangarissejajar
 
The Ultimate Manicure
The Ultimate ManicureThe Ultimate Manicure
The Ultimate Manicure
 
Hsse komitmen irawati
Hsse komitmen irawatiHsse komitmen irawati
Hsse komitmen irawati
 
Cosme diego rubrica
Cosme diego rubricaCosme diego rubrica
Cosme diego rubrica
 
EligibilityLetter
EligibilityLetterEligibilityLetter
EligibilityLetter
 
Hsse komitmen nedi
Hsse komitmen nediHsse komitmen nedi
Hsse komitmen nedi
 
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)220160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2
20160128本院向立法院第9屆第1會期提出之書面施政報告(初稿)2
 
hydrometer ( flow fluid lab ) chemical Eng
hydrometer ( flow fluid lab ) chemical Eng hydrometer ( flow fluid lab ) chemical Eng
hydrometer ( flow fluid lab ) chemical Eng
 
To be in the past
To be in the pastTo be in the past
To be in the past
 
Secondary Brand Associations: The Ingredient Branding Way
Secondary Brand Associations: The Ingredient Branding WaySecondary Brand Associations: The Ingredient Branding Way
Secondary Brand Associations: The Ingredient Branding Way
 
Kuliah 7 pola organisasi
Kuliah 7 pola organisasiKuliah 7 pola organisasi
Kuliah 7 pola organisasi
 
Analisis Struktur Portal Bergoyang dengan Metode Cross
Analisis Struktur Portal Bergoyang dengan Metode CrossAnalisis Struktur Portal Bergoyang dengan Metode Cross
Analisis Struktur Portal Bergoyang dengan Metode Cross
 
Komitmen Karyawan Terhadap Perusahaan
Komitmen Karyawan Terhadap PerusahaanKomitmen Karyawan Terhadap Perusahaan
Komitmen Karyawan Terhadap Perusahaan
 
Spanish American War Notes
Spanish American War NotesSpanish American War Notes
Spanish American War Notes
 
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)
Sistem Penggerak Hidrolik (HYDRAULIC CONTROL SYSTEM)
 
Shear strength of soil
Shear strength of soilShear strength of soil
Shear strength of soil
 
Penanganan pasien di igd
Penanganan pasien di igdPenanganan pasien di igd
Penanganan pasien di igd
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 

Similar to Advertising

BXP Academy - Marketing day 1
BXP Academy - Marketing day 1BXP Academy - Marketing day 1
BXP Academy - Marketing day 1Karina Ananta
 
Branding Basics for SMEs ~ Presentation
Branding Basics for SMEs ~ PresentationBranding Basics for SMEs ~ Presentation
Branding Basics for SMEs ~ PresentationHarasha Bafana
 
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017Kaitlin Zhang
 
Agency star com visit
Agency star com visitAgency star com visit
Agency star com visitathirashynne
 
Those Guys Intro
Those Guys IntroThose Guys Intro
Those Guys IntroDenis Ndavi
 
How to start your career in advertising
How to start your career in advertising How to start your career in advertising
How to start your career in advertising Lucio Ribeiro
 
The Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorThe Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorKatie Sanders
 
Visionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin InfinityVisionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin InfinityDavin Skonberg
 
Building and Maximising your personal brand
Building and Maximising your personal brandBuilding and Maximising your personal brand
Building and Maximising your personal brandUditSrivastava14
 
Media! Advert Presentation
Media! Advert PresentationMedia! Advert Presentation
Media! Advert Presentationbekkadillon
 
Media! advert presentation
Media! advert presentationMedia! advert presentation
Media! advert presentationbekkadillon
 
ARD 2018 So you want to be an entrepreneur?
ARD 2018   So you want to be an entrepreneur? ARD 2018   So you want to be an entrepreneur?
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
 

Similar to Advertising (20)

BXP Academy - Marketing day 1
BXP Academy - Marketing day 1BXP Academy - Marketing day 1
BXP Academy - Marketing day 1
 
Advertisement
Advertisement Advertisement
Advertisement
 
Branding Basics for SMEs ~ Presentation
Branding Basics for SMEs ~ PresentationBranding Basics for SMEs ~ Presentation
Branding Basics for SMEs ~ Presentation
 
Creative advertisement
Creative advertisementCreative advertisement
Creative advertisement
 
Why Urbanbaze
Why UrbanbazeWhy Urbanbaze
Why Urbanbaze
 
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017
 
Public relations
Public relationsPublic relations
Public relations
 
Agency star com visit
Agency star com visitAgency star com visit
Agency star com visit
 
Those Guys Intro
Those Guys IntroThose Guys Intro
Those Guys Intro
 
Creativity + Branding
Creativity + BrandingCreativity + Branding
Creativity + Branding
 
How to start your career in advertising
How to start your career in advertising How to start your career in advertising
How to start your career in advertising
 
The Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable SectorThe Role of Marketing in the Charitable Sector
The Role of Marketing in the Charitable Sector
 
Creativity in advertisement
Creativity in advertisementCreativity in advertisement
Creativity in advertisement
 
Slide share
Slide shareSlide share
Slide share
 
Visionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin InfinityVisionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin Infinity
 
Building and Maximising your personal brand
Building and Maximising your personal brandBuilding and Maximising your personal brand
Building and Maximising your personal brand
 
Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)
 
Media! Advert Presentation
Media! Advert PresentationMedia! Advert Presentation
Media! Advert Presentation
 
Media! advert presentation
Media! advert presentationMedia! advert presentation
Media! advert presentation
 
ARD 2018 So you want to be an entrepreneur?
ARD 2018   So you want to be an entrepreneur? ARD 2018   So you want to be an entrepreneur?
ARD 2018 So you want to be an entrepreneur?
 

Recently uploaded

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowranineha57744
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...pujan9679
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 

Recently uploaded (20)

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 

Advertising

  • 1. Advertising Yes, this is a boring presentation No, you cannot leave Yes, I am a jerk
  • 2. Define “Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.” – some famous professor type person
  • 3. What is Advertising “I do not regard advertising as entertainment or an art form, but as a medium of information.” David Ogilvy
  • 4. What does it do for a company “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”  David Ogilvy
  • 5. Advertising is Essential “Early to bed, early to rise, work like hell and advertise” Ted Turner
  • 6. A Fine Line “Our business is infested with idiots who try to impress by using pretentious jargon.”  David Ogilvy
  • 7. Nuts and Bolts “Advertising looks fun and easy to do. So does playing the piano, Until you try it.” a BIG idea The right positioning
  • 8. Roles Account Management Account Planning Creative Studio Research Activation Media, PR, etc.
  • 9. Account Management Classic MBA profile offered by agencies Fight maarnapadega – with clients, with other agencies Paisa nahimilega
  • 10. Account Planning Research. Research. Research. Multi-disciplinary knowledge Still in a nascent stage
  • 11. Creative Not for an MBA graduate The “coolest” job in the agency Pampered by everyone
  • 12. Why work in Advertising Variety is the spice of life All work and no play…well, it sucks Come what may, advertising is here to stay (as are cheesy lines)
  • 13. Be Warned The pay sucks Long, irregular hours The pay sucks The pay sucks
  • 14. Did I mention that the pay sucks?