Find the sweet spot balancing the angle and format of a story. Learn to use your dynamic site to respond to changing news as you post it — from routine stories to the major events.
5. TELLING THE STORY
•Consider the all the story
opportunities.
•One story has multiple angles.
Find an angle.
•There’s always the news angle.
•who
•what
•where
•when
•why
•how
6. TELLING THE STORY
•Consider the human interest angle
•Consider the review angle
•Consider the opinion angle
•Consider other angles…
Find an angle.
8. TELLING THE STORY
•View each story as a unique
opportunity.
•Not all stories work best as
multi-paragraph, inverted pyramid
stories.
Think about format.
9. TELLING THE STORY
•A slideshow lets the photos and
captions tell the tale.
•A video can tell the story — if you
take your camera work beyond
showing clips of (or the whole) the
event.
Think about format.
10. TELLING THE STORY
•ThingLink creates images that have
live links to more content, including
videos, so you can really explain an
image.
•Prezi takes viewers on a journey
through the information.
Think about format.
11. TELLING THE STORY
•Infogr.am provides a way for you to
create interactive infographics to help
numbers and statistics clearer to
readers.
•Writing a listicle makes a list out of an
article making it easier to read and
more fun to click on. “Summer
Blockbusters" is just not as interesting
as "7 Movies Not to Miss this Summer”
Think about format.
16. TELLING THE STORY
Redesign the site
for special events.
•Sports-only live
Twitter feed
•No carousel, just
top story
•Note to readers
•Fall sports
category widget
22. TELLING THE STORY
•Be ready to cover breaking news.
•Think about how you’ll do this before
the news breaks.
•In the moment there may not be
adequate time to think.
•Kirkwood
•Shaker Heights
Cover breaking news.
24. TELLING THE STORY
Confer in advance.
1• When story is assigned, discuss with the writer
the possible coverage elements, especially
photos.
• Does the writer need to take candid photos or
mug shots? Video? Audio?
• Work through a checklist. Make sure photo editor
is in the loop.
25. TELLING THE STORY
Distribute the work.
2• Writer should be able to provide:
• Story in draft mode
• Hyperlinks to background or source material.
• A suggested pull quote
• At least one related link from the news website
• Writer can suggest a possible poll for
engagement.
• Encourage writers to participate in social media
promotion of their stories.
26. TELLING THE STORY
Web editors aren’t clerks
3• Web editors are presentation managers who
understand how a story can be told online.
• Adding story page elements is not a last-minute
task left up to a Web editor.
• They must make the big-picture decisions about
placement and publishing schedule, so they rely
on reporters to have done the content work.
28. MORE
THAN A STORY
Give readers context.
R E M E M B E R
Take advantage of unique
aspects of the Web.
29. MORE
THAN A STORY
Give readers context.
Take advantage of unique
aspects of the Web.
R E M E M B E R
Make the story look nice.
30. QUESTIONS?Go ahead. Ask!
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School Newspapers Online
www.snosites.com