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Blogging as a business opportunity (or as a ticket to a better life...) Nicolas Fermont
The long Tail ,[object Object],Popularity Media Source: The Long Tail, Chris Anderson More stuff, which  lengt h ens  the Tail
The long Tail ,[object Object],Popularity Media Source: The Long Tail, Chris Anderson More access to niches, which  flattens  the Tail
Online attention and opportunities ,[object Object],[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
B rand s are changing the way they  communicate with people in this whole new advertising age Show the movie “The Break up” from www.bringtheloveback.com
B rand s are changing the way they  communicate with people in this whole new advertising age ,[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
Winning your ticket to a better life or solving the content = traffic = income equation ,[object Object],[object Object],[object Object]
Walk the walk :  Become a successful blogger  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walk the walk :  Become a successful blogger  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talk the talk: Profit from your blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resorts Travel Agencies
Talk the talk: Profit from your blog ,[object Object],[object Object],[object Object],Urban lifestyle Fubiz Manu Foissotte Spreading the word Interactive Marketing La Gazette Gregory Pouy Young feisty people NRJ  radio blog Manu Foissotte Design & Trendsetters Emery Technology & gadgets Fubiz
Manu Foissotte  is  prime-time  host on radio  NRJ  ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
Manu Foissotte  posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
Blog dedicated to urban lifestyle, technology and design. TOP 200  influent blogs in  France (n°43) Case study: the new Renault Twingo 1. From hits to niches
Blog focusing on interactive marketing.  TOP 200  influent blogs in  France   (n°105) Case study: the new Renault Twingo 1. From hits to niches
Blog talking about marketing actions and communication. TOP 200  influent blogs in  France (n°172) Case study: the new Renault Twingo 1. From hits to niches
Buzzer, trendsetter and tastemaker. TOP 200  influent blogs in  France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
HVALA!

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BLOGRES 2007

  • 1. Blogging as a business opportunity (or as a ticket to a better life...) Nicolas Fermont
  • 2.
  • 3.
  • 4.
  • 5. B rand s are changing the way they communicate with people in this whole new advertising age Show the movie “The Break up” from www.bringtheloveback.com
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Manu Foissotte is prime-time host on radio NRJ ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
  • 13. Manu Foissotte posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
  • 14. Blog dedicated to urban lifestyle, technology and design. TOP 200 influent blogs in France (n°43) Case study: the new Renault Twingo 1. From hits to niches
  • 15. Blog focusing on interactive marketing. TOP 200 influent blogs in France (n°105) Case study: the new Renault Twingo 1. From hits to niches
  • 16. Blog talking about marketing actions and communication. TOP 200 influent blogs in France (n°172) Case study: the new Renault Twingo 1. From hits to niches
  • 17. Buzzer, trendsetter and tastemaker. TOP 200 influent blogs in France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches

Notes de l'éditeur

  1. Thank you Presentation (background, working experience) Why do we blog? My reason : Turn my passion into my workspace. So my presentation is about convincing you to give it a shot and start looking at blogging as a ticket to a better life...