3. Director of Account
Management and Earlybird
Planner Matt Hessler
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
4. Marketing Manager and last-
minute shopper Anna Sawyer
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
5. The cardinal sin of landing
pages?
Your cross-department
readiness plan
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
6. be prepared
to pause
ads for sold-out
products
The cardinal sin of landing
pages?
inventory
management
and readiness
alerts for
sold-out
products
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
7. Oct 28:
Search analysis
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
8. Perform a search
analysis:
This week: Year-to-date and last
year’s data
to determine top sellers
by volume and highest
ROI
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
9. Pull this data from internal sales
reports, Google Analytics, and
AdWords.
es
al ts
S
or
Rep
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
10. Nov 11:
Landing page
checklist
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
11. good landing pages for
high-volume sellers
SEO-optimized
disambiguation pages literally a checklist!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
12. For tips on landing page
Holiday Prep:
optimization, check out
last month’s webinar on
landing pages at
The Science
trada.com/resources
of Landing
Pages
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
13. So what the heck is a
disambiguation page?
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
14. Nov 18:
Ad copy
checklist
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
15. write copy for Black
Friday, early bird and
late shoppers
write copy for all ads, Ad copy
then pause checklist
have all copy approved
ahead of time
(Facebook)
calendar of pricing
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
16. Early birds
impulse
add-ons one-day-only/
limited quantity
coupons
extended
support/service
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
17. Early birds price
guarantee price
comparison
shipping
deals
quality
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
18. last-
minute
in steals
stock!!!
rush
holiday
delivery
Last-minute shoppers
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
19. Nov. 23
Deploy ads!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
21. What about
Facebook?
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
22. focus on purchasing:
put prices in your ads!
include a countdown to
Facebook
Christmas. Change ads checklist
every day
send traffic to your
website
consider your ROI (for
once)
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
23. Remember to communicate with
your team and across
departments!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
24. Here’s to a great
holiday season!!!
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer
25. Here’s where we take two
minutes to tell you that you
can use Trada to do all this
PPC holiday prep...
... and it doesn’t cost any more
than if you were to do online
advertising yourself.
trada.com
26. Trada has a large, global crowd of certified
paid search experts who do online
advertising for you.
trada.com
27. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com
28. and they already know how to
run successful search campaigns!
trada.com
29. It’s pay-for-performance.
There are NO fees:
no startup fees, no management fees.
You can get started right away.
trada.com
30. @fasterstill @annafsawyer
Time for questions!
For more information or to schedule a demo, email
sfox@trada.com
trada.com
