Holiday Prep: Here Comes The Flood

•

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Tactical tips for surviving the holidays – and getting the best results! Trada is back with our final Holiday Prep 2011 webinar. You’ll learn about: - How to build your cross-departmental battle plan - Disambiguation pages: whatever the heck they are, you need ‘em - Targeting early birds and late shoppers – and how to stay organized - Keeping budget on track - And oh so much more!

Formation Technologie Business

Pre p:
H oliday
om es
He re C
loo d!!!
th eF

#holidayPPC
trada.com

Director of Account
Management and Earlybird
Planner Matt Hessler

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Marketing Manager and last-
minute shopper Anna Sawyer

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

The cardinal sin of landing
pages?

Your cross-department
readiness plan

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

be prepared
to pause
ads for sold-out
products
The cardinal sin of landing
pages?
inventory
management
and readiness
alerts for
sold-out
products

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Oct 28:
Search analysis

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Perform a search
analysis:

This week: Year-to-date and last
year’s data
to determine top sellers
by volume and highest
ROI

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Pull this data from internal sales
reports, Google Analytics, and
AdWords.

es
al ts
S
or
Rep

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Nov 11:
Landing page
checklist

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

good landing pages for
high-volume sellers

SEO-optimized

disambiguation pages literally a checklist!

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

For tips on landing page
Holiday Prep:
optimization, check out
last month’s webinar on
landing pages at
The Science
trada.com/resources
of Landing
Pages
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

So what the heck is a
disambiguation page?

Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

Nov 18:
Ad copy
checklist

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

write copy for Black
Friday, early bird and
late shoppers

write copy for all ads, Ad copy
then pause checklist

have all copy approved
ahead of time
(Facebook)

calendar of pricing

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Early birds
impulse
add-ons one-day-only/
limited quantity
coupons
extended
support/service

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Early birds price
guarantee price
comparison
shipping
deals

quality

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

last-
minute
in steals
stock!!!

rush
holiday
delivery

Last-minute shoppers

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Nov. 23
Deploy ads!

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

What about
Facebook?

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

focus on purchasing:
put prices in your ads!

include a countdown to
Facebook
Christmas. Change ads checklist
every day

send trafﬁc to your
website

consider your ROI (for
once)
Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Remember to communicate with
your team and across
departments!

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Here’s to a great
holiday season!!!

Matt Hessler: @fasterstill trada.com
Anna Sawyer: @annafsawyer

Here’s where we take two
minutes to tell you that you
can use Trada to do all this
PPC holiday prep...

... and it doesn’t cost any more
than if you were to do online
advertising yourself.

trada.com

Trada has a large, global crowd of certiﬁed
paid search experts who do online
advertising for you.

trada.com

Multiple experts work
on your campaign at
the same time.

You get:

Diversity of thinking

Constant optimization

Multiple ad networks
trada.com

and they already know how to
run successful search campaigns!

trada.com

It’s pay-for-performance.

There are NO fees:
no startup fees, no management fees.

You can get started right away.

trada.com

@fasterstill @annafsawyer

Time for questions!

For more information or to schedule a demo, email
sfox@trada.com
trada.com

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Holiday Prep: Here Comes The Flood

1. Pre p: H oliday om es He re C loo d!!! th eF #holidayPPC trada.com

2. $25 #holidayPPC trada.com

3. Director of Account Management and Earlybird Planner Matt Hessler Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

4. Marketing Manager and last- minute shopper Anna Sawyer Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

5. The cardinal sin of landing pages? Your cross-department readiness plan Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

6. be prepared to pause ads for sold-out products The cardinal sin of landing pages? inventory management and readiness alerts for sold-out products Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

7. Oct 28: Search analysis Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

8. Perform a search analysis: This week: Year-to-date and last year’s data to determine top sellers by volume and highest ROI Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

9. Pull this data from internal sales reports, Google Analytics, and AdWords. es al ts S or Rep Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

10. Nov 11: Landing page checklist Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

11. good landing pages for high-volume sellers SEO-optimized disambiguation pages literally a checklist! Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

12. For tips on landing page Holiday Prep: optimization, check out last month’s webinar on landing pages at The Science trada.com/resources of Landing Pages Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

13. So what the heck is a disambiguation page? Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

14. Nov 18: Ad copy checklist Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

15. write copy for Black Friday, early bird and late shoppers write copy for all ads, Ad copy then pause checklist have all copy approved ahead of time (Facebook) calendar of pricing Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

16. Early birds impulse add-ons one-day-only/ limited quantity coupons extended support/service Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

17. Early birds price guarantee price comparison shipping deals quality Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

18. last- minute in steals stock!!! rush holiday delivery Last-minute shoppers Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

19. Nov. 23 Deploy ads! Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

20. Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

21. What about Facebook? Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

22. focus on purchasing: put prices in your ads! include a countdown to Facebook Christmas. Change ads checklist every day send trafﬁc to your website consider your ROI (for once) Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

23. Remember to communicate with your team and across departments! Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

24. Here’s to a great holiday season!!! Matt Hessler: @fasterstill trada.com Anna Sawyer: @annafsawyer

25. Here’s where we take two minutes to tell you that you can use Trada to do all this PPC holiday prep... ... and it doesn’t cost any more than if you were to do online advertising yourself. trada.com

26. Trada has a large, global crowd of certiﬁed paid search experts who do online advertising for you. trada.com

27. Multiple experts work on your campaign at the same time. You get: Diversity of thinking Constant optimization Multiple ad networks trada.com

28. and they already know how to run successful search campaigns! trada.com

29. It’s pay-for-performance. There are NO fees: no startup fees, no management fees. You can get started right away. trada.com

30. @fasterstill @annafsawyer Time for questions! For more information or to schedule a demo, email sfox@trada.com trada.com

Holiday Prep: Here Comes The Flood

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