2. This event is sponsored by:
http://northerneditorial.co.uk
3. Why use social media for business?
• Raise brand awareness
• Increase traffic to website
• SEO (search engine optimisation)
• Your customers are using it!
• To find new customers
• Widen your target market and potential reach
• Build strong relationships with customers
• Build strong relationships with local businesses
• Market research
• And much more…
4. Social Media Mishaps – What to avoid!
• Using social media channel purely for sales
• Lack of interaction and updating
• Not including it in your overall marketing plan
• Getting too personal
• Having no overall social media‘plan’in place
• Reacting badly to negative feedback
• Talking badly about other businesses
• Inconsistent content, bad spelling, etc
• Not letting customers know you are using it
• Doing too many updates not related your business/market
• Too many updates
• Expecting immediate results
• Using social media instead of other marketing techniques
5. What, when, and how should I
communicate on social media?
• Don’t just talk about your business - use it to
promote other local businesses and the area also
• Social media is all about interaction and conversation
• Share your experience and expertise
• Keep posts/updates short and concise
• Share photos and links – they will help to create
interaction
• Check all posts carefully before sending them out
• Be quirky, be different, be innovative
• Timing is everything
6. How to let customers know you
are using social media…
• Icons/links on website
• Icons/links within your blog
• Links from other social media accounts
• Icons on printed marketing materials
• Links within email newsletters
• Links on email signatures
• Tent cards within your business premises
• Window stickers within your business premises
• Mention it to customers in conversation
19. What we’re looking for:
• Consistency across both platforms –
backgrounds, avatar and colours
• What makes a good Facebook cover
• Using the Twitter background
• Avatars – which ones stand out
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36. Things to remember:
• Whatever you do online needs to be
consistent with what you already use in the
‘real world’
• Use the same avatar on both Twitter and
Facebook – adapt your logo if necessary
• Keep backgrounds the same or very similar
for instant recognition
• Twitter – use themes to change colours to be
consistent with your brand
37. Making yourself stand out…
• Get creative, make sure you have an
impressive visual impact!
• Consider doing a fun campaign, think
Coca Cola…
• Kick off conversations…that sometimes
means getting controversial!
• Think ‘outside the box’…