Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

1. Shara Darden, Firefly Marketing & PR www.soarwithfirefly.com | Twitter: @soarwithfirefly Marketing Secrets for Women Entrepreneurs

2. WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a leader by following. Marty Neumeier, The Brand Gap © 2011 Firefly Marketing & PR

3. What is your story? Building your brand: Develop a core statement that you can use as a launching pad for all of your written and promotional materials. Differentiate yourself! Questions to answer: Who are you? What do you do? Who are your customers/clients? Why does it matter? © 2011 Firefly Marketing & PR

4. Telling Your Story: Tools for PR Find and Connect with Journalist & Bloggers HARO (http://www.helpareporter.com) Muck Rack (http://muckrack.com) Social Media Releases PitchEngine (http://www.pitchengine.com) © 2011 Firefly Marketing & PR

5. Telling Your Story: Tools for PR Copy Writing AutoCrit (https://www.autocrit.com) Google Alerts (http://www.google.com/alerts) Zemanta (http://www.zemanta.com) Ezine Articles (http://ezinearticles.com/) © 2011 Firefly Marketing & PR

6. Telling Your Story: Trends in Marketing Inbound Marketing Pay-Per-Click Advertising (PPC) Strategic Marketing Plans © 2011 Firefly Marketing & PR

7. Inbound Marketing © 2011 Firefly Marketing & PR Source: http://blog.hubspot.com

8. Either write something worth reading about or do something worth writing about. Benjamin Franklin © 2011 Firefly Marketing & PR

10. YouTube

11. Google Video for Businesses ($)

12. Flickr (video)

14. Social Media Facebook Pages LinkedIn Company Page Groups Twitter © 2011 Firefly Marketing & PR

15. Pay-per-Click Advertising Facebook Ads (B-to-C) LinkedIn Ads (B-to-B) Twitter Promoted Products (B-to-C) Google AdWords Product/Service Specific Landing Pages Run Multiple Ads within a Campaign © 2011 Firefly Marketing & PR

16. If you don't know where you are going, any road will get you there. Lewis Carroll Novelist, Especially remembered for Alice’s Adventures in Wonderland © 2011 Firefly Marketing & PR

17. Planning for Success Developing a Strategic Marketing Plan & Budget Free template available at soarwithfirefly.com Implementation Measurements Google Analytics Customer Surveys Sales and Service © 2011 Firefly Marketing & PR

18. Questions? Contact Us Shara Darden Firefly Marketing & PR (443) 420-8359 shara@soarwithfirefly.com www.soarwithfirefly.com / soarwithfirefly © 2011 Firefly Marketing & PR