1. 22-10-2008
This Presentation Courtesy of the
International SOA Symposium
October 7-8, 2008 Amsterdam Arena
www.soasymposium.com
info@soasymposium.com
Founding Sponsors
Platinum Sponsors
Gold Sponsors Silver Sponsors
“It’s not what you do – it’s how you do what you do”
Rethinking Business Operations
Hans de Visser Jon Pyke, CSO
1

2. 22-10-2008
About Jon and me…
• Different physique
• Same passion
3 © 2008 Cordys Software B.V.
The Four Key Game Changing Trends
• Consumerization
The practical delivery of (consumer/business) business processes as
services on a major scale, exploiting the Internet as the delivery
channel.
• Commoditization
High volume consumer & business processes/services delivered over
the Internet with commodity economics.
• Virtualization
New freedoms to create, source, assemble business processes flexibly,
at lower cost/higher speed of change, upping business agility – the
opportunity for process management on-demand
• Globalization
Competitive access to the white collar talent pools of the world made
relatively simple for the first time in history.
Source: Dr Richard Sykes
4 © 2008 Cordys Software B.V.
2

3. 22-10-2008
Name this Country….
• Richest in the world
• Largest military
• Center for world business trade
• Strongest education system
• World center for innovation and invention
• Currency the world standard of value
• Highest standard of living
Great Britain
...in 1900
5 © 2008 Cordys Software B.V.
With the opening up of China,
India and the former
Soviet Union…
…three billion new capitalists
have entered
the workforce
6 © 2008 Cordys Software B.V.
3

4. 22-10-2008
How do you compete
in a global economy?
7 © 2008 Cordys Software B.V.
The Process Challenge
Processes – good processes - are key to success
• Suppose Nicholas Carr[1] was right
• IT no longer matters!
• Just gets you to the “me too” stage
• Doesn’t give you the competitive edge
Harvard Business Review, Publication Date: May 1, 2003 Author(s): Nicholas G. Carr Type: Harvard Business Review Article
8 © 2008 Cordys Software B.V.
4

5. 22-10-2008
The Process Challenge
• Scarcity of a resource makes it strategic
• Gain and edge by doing something better
• BPM helps you do that
• Good processes are scarce
• Management of them even scarcer
Single view of the business
Optimize allocation of scarce resources
Ability to flex operations
9 © 2008 Cordys Software B.V.
It’s Not What You Do
• Efficiency stems from predictability
A UK citizen at Terminal 5:
• Today’s business environment is not predictable
“This is quite speaking for the
• Rigid adherence of our nation: Very shiny
state to process is
but nothing really works.”
• Good – Ensures compliance adherence
• Bad – Doesn’t enable agility
• End up like the UK in 2000 instead of 1900
• Can’t afford to be complacent
10 © 2008 Cordys Software B.V.
5

6. 22-10-2008
It’s How You Do It - The Problem You Face…
Duplication of activities and processes
• Everything locked away in old environments
• Even those of you using BPM
• Difficult to reuse or share anything
• Continue to execute non-core processes
• Difficult to outsource
Harvard Business Review, Publication Date: June 1, 2008 Author(s): Merrifield et al Type: Harvard Business Review Article
11 © 2008 Cordys Software B.V.
Your Choice
“Do I want to build to keep?”
OR: “Do I want to build to change?”
OR: “Do I want to be truly innovative?”
12 © 2008 Cordys Software B.V.
6

7. 22-10-2008
Re-engineering for 20+ years
13 © 2008 Cordys Software B.V.
Accelerate Time to Value.
14 © 2008 Cordys Software B.V.
7

8. 22-10-2008
Change the way we do what we do…
15 © 2008 Cordys Software B.V.
The Business Operations Platform
Model Driven Visualisation of
Performance
Customers Managers Staff Suppliers
Business Operations Platform
Business
BAM
Logic,
Metadata BPMS Proactive
KPI &
and UI threshold
Management
Business GUI Composite
MDM Case Mgmt Rules SOA Grid
Services Mashups Apps
SOA from
Single View the
of Ground
Enterprise up for true
Data Model Linear
Corporate Data Scalability
Supports Dynamic Integrated
ERP CRM Legacy Mashups for improved
Business Processes Business
App’s Rules productivity
Engine
Claims Products
16 © 2008 Cordys Software B.V.
8

9. 22-10-2008
OK So What?
How does a BOP
help solve the big issues
within the process driven organization?
17 © 2008 Cordys Software B.V.
How Do We Change the Way We Do What We Do?
• Process not the end of the road
• Business Activities/Services that make up the process
• Business Services next step in productivity gains
• Eliminate complex processes
• Concentrate on the Skinny
• Drive Maximum pay-back from existing IT Estate
• Process Enabled Business Services is key
18 © 2008 Cordys Software B.V.
9

10. 22-10-2008
How Do You Do That?
Business Service Reuse includes:
Traditional Services reuse
• Process Models • KPI’s
Simple RPC call
• Business LogicBusiness Services is key
Reuse of • Metadata
Get data + Put Data
• SLA’s • Security
19 © 2008 Cordys Software B.V.
The Business Operations Platform Imperative
• The Business Operations Platform enables:
• Build process from reusable Business Services
• Share discrete services and processes internally and
externally
• Buy or sell services
• Use dynamically built processes as needed
• On Demand
20 © 2008 Cordys Software B.V.
10

11. 22-10-2008
Adding “USB” Process Connectors
21 © 2008 Cordys Software B.V.
Only Then will You Be Able to Compete
• Flex business operations at the time you need to
• Drive maximum value from what you have
• Reduce redundancy
• Drive down costs
• Be more responsive
• KNOW WHAT YOUR CUSTOMER NEEDS BEFORE THEY DO
22 © 2008 Cordys Software B.V.
11

12. 22-10-2008
You will Know When You are There
• Proactive not Reactive
• Single Seamless Environment
• Linking and sharing of systems and resources
• Skinny Processes
• Dynamic Exception Management
• KPI’s and Dashboards providing status of the Chain
23 © 2008 Cordys Software B.V.
To summarize
• The Business Operations Platform unifies the world of
integration, business process management, development
of composite applications and presentation.
• The Business Operations Platform abstracts underlying IT
assets and synchronize different change cycles
• The Business Operations Platform helps you to
fundamentally improve speed of change
24 © 2008 Cordys Software B.V.
12

13. 22-10-2008
Thank You
25 © 2008 Cordys Software B.V.
13