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Sun Burn Brewery,[object Object],The Problem,[object Object],Florida is known as a Craft Beer Wasteland,[object Object],The Pain,[object Object],Those who enjoy Craft Beer in Florida  cannot access the best available so they have to do beer trades with friends in other states just to get a good pint.,[object Object]
The Solution: Sun Burn BreweryBy Eric Hanson,[object Object],Mission,[object Object],Vision,[object Object],To brew a wide range of high quality Craft Beers for the Tampa Bay Area,[object Object],The most well ran brewery in the area.  No waste, only great beer,[object Object],Strategy,[object Object],Values,[object Object],[object Object]
Sell the Beer
Repeat
Quality
Consistency
Service,[object Object]
Craft Beer Target Market,[object Object],For,[object Object],Craft beer is most popular in the 25-34 year old crowd,[object Object],Most Purchasers of Craft Beer are College educated men who are working professionals and well educated about craft beer styles and flavors.,[object Object],Against,[object Object],We are not the sort of company that will waste time on “macro” beer drinkers.,[object Object],I will never brew a craft beer to appeal to the “macro” beer drinker.,[object Object],Once the “macro” beer drinker has made it clear that they will only drink mass-produced beer, they will be asked to leave.,[object Object]
Local Competition Analysis,[object Object],Cigar City,[object Object],S: High quality beers that have a high gravity, well funded,[object Object],W: Mismanaged, poor communication between  departments,[object Object],O: Huge opportunities for Growth,[object Object],T: Me, poor public image from “Redner haters”,[object Object],Saint Somewheres,[object Object],[object Object]

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