Presentation by Stuart McRae as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

1. Taking Connections to the Cloud
Make Social the way you do Business
Stuart McRae
Executive Collaboration & Social Business Evangelist
IBM Collaboration Solutions
ibm.co/smcrae
stuart.mcrae@uk.ibm.com
www.twitter.com/smcrae
www.linkedin.com/in/stuartmcrae
www.facebook.com/sjmcrae
© IBM Corporation 2011
www.smcrae.com

2. Roadmap Disclaimer
IBM’s statements regarding its plans, directions, and intent are subject
to change or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline
our general product direction and it should not be relied on in making a
purchasing decision.
The information mentioned regarding potential future products is not a
commitment, promise, or legal obligation to deliver any material, code
or functionality. Information about potential future products may not be
incorporated into any contract. The development, release, and timing
of any future features or functionality described for our products
remains at our sole discretion.
Additional Disclaimer: I am not a Sales Guy. Verify everything with someone that is
before signing anything.
2

3. “... a tectonic shift in IT”?
Source: LinkedIn
Consumerisation
Consolidation
Cloud
Commoditisation
3

4. “Is it conceivable
that in 15 years time
manufacturing companies, advertising agencies,
insurance companies and retailers
will by buying hardware,
Software and
manpower,
to run email servers,
or blogs and wikis?”
4 It's just a question of when and where you start

5. Social Business Transformation:
Driven by Multiple Disruptive Megatrends
Social
Browser
Internal
External
Mobile
Cloud
5 © 2012 IBM Corporation

6. Social Business Transformation:
Social Drives Cloud Use
● Inherently online
Social ●
●
Focus on relationships & cooperation
Drives need for Mobile access
Social Networks are Internal & External
Browser
●
● Typically implemented as Cloud services
Internal
External
Mobile
Cloud
6 © 2012 IBM Corporation

7. Social Business Transformation:
Mobile Drives Cloud Use
Social
Browser
Internal
External
Mobile ●
●
Access anywhere, anytime (any device)
Location independent working
Moves interaction from proximity to affinity
Cloud
●
● Drives device independent applications
● Not useful without Cloud services
7 © 2012 IBM Corporation

8. Social Business Transformation:
Cloud Enabled Shift to Browser
Social
Requires move to Online
Browser
●
● Primary interface to Social tools
Internal
Enables a shift to Mobile devices
●
● Drastically reduces desktop support costs
●
External
Enabled by Cloud services
Mobile
Cloud
8 © 2012 IBM Corporation

9. Social Business Transformation:
Cloud is a Synergistic Part of the New IT
Social
Browser
Internal real time, social collaboration
Enables
●
External mobile devicedesktops
Enables
●
Enables Browser only
●
use
Mobile ●
●
Reduces TCO for standardised services
Let's companies focus on their business
Cloud
9 © 2012 IBM Corporation

10. IBM SmartCloud Portfolio
Addresses needs for Internal Private Clouds, Hosted Private Clouds & Public Clouds
IBMSmartCloud Solutions
Cloud Software and Business Process as a Service
Strategy
BPaaS
BPaaS / SaaS
Consulting & Business Analytics Social Business
and Optimization
Implementation
SaaS
Smarter Commerce Smarter Cities
IBMSmartCloud Foundation IBMSmartCloud Services
Private and Hybrid Clouds Infrastructure and Platform as a Service
Platform as a Service Technologies Application Services
PaaS
Consulting &
PaaS Implementation
Application Application Application Application Integration Application Application Application Application Integration
Lifecycle Resources Environments Management Lifecycle Resources Environments Management
Infrastructure as a Service Technologies Enterprise Enterprise+
IaaS
IaaS Consulting &
Implementation
Infrastructure Management Availability and Security and Usage and Infrastructure Management Availability and Security and Usage and
Platform and Administration Performance Compliance Accounting Platform and Administration Performance Compliance Accounting
Consulting &
Cloud Components Cloud Services
Implementation
Hardware & software to architect
and build private or hybrid clouds
Services Consume cloud services over Internet
Design my cloud
10 © 2012 IBM Corporation

11. So you can run Connections on a dedicated IBM Cloud platform
(and Domino and Portal and the rest of your enterprise software)
Rapid access, multi-tenant solution Robust multi-tenant solution, including
scaled and priced based on usage. managed production services.
Distributed System z
Workloads Ideal for developing and deploying new Ideal for migration of traditional and higher availability
application designs applications
Infrastructure Operating system Linux, Windows Windows, Linux, AIX z/OS
as a
Service Management level Self Service with advanced Fully managed Fully managed
premium support
Availability 99.5% 99.9% Up to 99.99% *1
Security Virtual and some physical isolation Multiple levels of isolation Multiple levels of isolation *2
Software usage Bring your own / pay as you go / free developer use IBM provides operating Provides OS and software stacks
system and tool licenses (IBM middleware / selected ISVs)
Pricing Hourly usage-based with reserved options Monthly usage-based and Monthly usage-based and
fixed contract fixed contract
*1: Determined on country by country basis. Some countries will be able to provide up to 99.999% availability using GDPS.
*2: Uses certified LPAR and z/OS subsystem isolation – which achieves the highest level of security certification (EAL5) on IBM shared platform
http://www-935.ibm.com/services/us/en/cloud-enterprise/
11 © 2012 IBM Corporation

12. IBM Portfolio of Software as a Service Solutions
Social
Business Smarter
Commerce
Business Analytics &
Optimization Smarter
Cities
12 © 2012 IBM Corporation

13. IBM SmartCloud for Social Business
● Enterprise-class, security-rich, integrated social collaboration and messaging services
● Multi-tenant Software as a Service offering
● Flexible user access options – mobile, browser, tablet, rich client
● Hybrid capabilities to integrate with your internal IT services through IBM's integration expertise
● Facilitates collaboration inside and outside the firewall with colleagues, customers, vendors, partners
People Communities
Activities Files
Meetings Blogs, Wikis,
Ideation
Chat Docs
Surveys Traveler
Email Calendar
© 2012 IBM Corporation

14. The Detailed Capabilities: IBM SmartCloud Engage Advanced
Social Business Collaboration as a Service, designed for Intranet and Extranet Collaboration
Features
Social Business Messaging
● Profiles & Contacts ● Email (25GB quota)
● Anti-virus & Anti-spam
● Files and File Viewers (5GB default pp)
● Encrypted at-rest and in-transit
● Anti-virus integration with files
● Traveller Mobile (iOS & Android)
● SmartCloud Docs (spreadsheets,
presentations, documents)
● Calendar
● Activities (project tools)
● Contacts
● Communities (group places)
● To-do
● Restricted (internal or external) ● Notebook
● Open (company wide)
● Moderated (company wide)
Differentiators
● Unlimited Guest invitations at no-cost
● Discussion Forums
● Rich Client, Web and Mobile access
● Wikis
● Messaging E-discovery & Archive add-on
● Blogs
(unlimited space)
● Ideation ● SSL EV Encryption
● Instant Messaging ● Single-Sign-On (SAML)
● Forms/Surveys ● Directory Integration
● Web Meetings (200 participants) ● Service Level Agreement 99.9%
● Dashboard with Activity Feed ● Flexible subscription terms
● Announcements (company wide) ● WW deployment translated in 23 lang.
● Integration (third party or enterprise) ● Support (phone, email, wiki)
14 © 2012 IBM Corporation

15. IBM SmartCloud for Social Business Components
Additional Additional Storage
Storage
Events Archive Essentials
Docs
BlackBerry
Additional
Meeting Traveler
Forms
Attendees (Apple, Android, Symbian, Windows Mobile)
Instant Messaging
Notes Notes iNotes
Meetings Connections Web Mail Client Mail (lightweight
& Calendar & Calendar web-only mail)
© 2012 IBM Corporation

16. IBM SmartCloud for Social Business Offerings
Additional Additional Storage
Add-on
Meeting Options
Attendees Events
Instant Messaging Instant Messaging
Connections Notes Entry iNotes
Meetings Web Mail (lightweight
& Calendar web-only mail)
© 2012 IBM Corporation

17. IBM SmartCloud for Social Business Offerings
Additional Additional Storage
Add-on
Meeting Options
Attendees Events Archive Essentials BlackBerry
Traveler
Forms (Apple, Android, Symbian, Windows Mobile)
Instant Messaging Instant Messaging
Notes iNotes
Notes Entry Client Mail
Meetings Connections Web Mail & Calendar (lightweight
& Calendar web-only mail)
Engage Notes Additional Storage
© 2012 IBM Corporation

18. IBM SmartCloud for Social Business Offerings
Additional Additional Storage
Add-on
Meeting Options
Attendees Events Archive Essentials BlackBerry
Engage Advanced
Traveler
Forms (Apple, Android, Symbian, Windows Mobile)
Instant Messaging
Notes iNotes
Notes Entry Client Mail
Meetings Connections Web Mail & Calendar (lightweight
& Calendar web-only mail)
Engage Notes Additional Storage
© 2012 IBM Corporation

19. Broad mobile support across major platforms
“We couldn't possibly keep up with the rate of mobile device and browser
changes using our own IT staff. That's one reason for us to move to cloud.”
Greg Neveau
Director, Technology Architecture at Brunswick
Windows Nokia
iPhone iPad Android RIM
Mobile Symbian
Email &
Calendar
Meetings Pending Pending
& IM
Social File Pending Pending Pending
Sharing
* Future Plans: IBM reserves the right to completely change its mind
© 2012 IBM Corporation

20. IBM Connections vs. IBM SmartCloud Connections
A difference in emphasis due to use cases (to start with...)
Enterprise Users/Profiles Content/Links Communities
Expertise Location, Sharing: Files, Blogs, Wikis, Activities,
Status Updates Forums, Bookmarks, Tags, Search Relationships
More
than
just
a
deployment
but... Ending up in roughly the same place
choice
Sharing, Teams, Sharing: Files, Forums, Activities, Relationships
Access Control Blogs, Wikis
Cloud Communities Content Members
© 2012 IBM Corporation

21. Social What's New & Coming in
Cloud for SmartCloud for Social Business
Redefine business boundaries and
reach new audiences through the cloud
New Offerings
● SmartCloud Archive Essentials
● SmartCloud Notes Entry
● SmartCloud Docs*
Rich Capabilities
● Social - Wikis, Blogs, Ideation, File Viewer*
● Messaging feature leadership
● Convergence with Sametime Meetings in the cloud*
● Broad suite of secure, native mobile apps
Partner Programs
Tools to certify and speed customer
move to cloud, easier private labelling with new service URL
Service Attributes
Safe Harbor certification, automation to
shorten maintenance windows
* Future Plans: IBM reserves the right to completely change its mind Future Concept: Activity Stream & Mobile Meetings*
Outcome – Experience the value of social business, minimising startup time and cost
© 2012 IBM Corporation

22. Extending the IBM Portfolio with SmartCloud Docs*
Web-based collaborative editors for creating, sharing
IBM
and collaboratively authoring word processor
Docs
documents, spreadsheets and presentations.
More than editors through a browser
✔ Extends IBM Connections and IBM
SmartCloud for Social Business
✔ Real-time co-editing
✔ Author presence awareness
✔ Live sections
✔ Commenting & discussions
✔ Revision management
✔ Attention management
Long Term Potential Enhancements
✔ Mobile Clients
✔ Assignment and notifications
✔ Task management
✔ Richer Document Functionality
Designed to support both SaaS offerings, like SmartCloud ✔ Not documents, but document-driven
for Social Business and private cloud implementation in applications
customers' data centres
*Future Plans: IBM reserves the right to completely change its mind
22

23. Enhancing SmartCloud Communities*
Blogs, Wikis and
Ideation
Add blogs to your communities
and quickly author and share
rich content with community
members.
Collaboratively create and
maintain live wiki content.
Use ideation to transform ideas
into discussions into actionable
insights.
Some functionality gaps
Some functionality gaps
remain to be addressed:
remain to be addressed:
●● Activity Stream
Activity Stream
●● Status Updates
Status Updates
●● Media library
Media library
●● Community Calendar
Community Calendar
●● Social Mail
Social Mail
* Future Plans: IBM reserves the right to completely change its mind

24. Use Sametime Meetings in SmartCloud for Social Business*
Sametime Meetings
Bring our cloud and on-
premises solutions into
symmetry.
● Web Conferencing
● Application & Desktop Sharing
● Meeting Room Library
● Participant List
● Group Discussion
● Polling
● Annotation
*Future Plans: IBM reserves the right to completely change its mind
© 2012 IBM Corporation

25. Some “Sweet Spot” Use Cases
1. Small to Medium Businesses that cannot afford their own infrastructure
2. External Collaboration (Partners, Suppliers, Channel, Customers)
3. Specific Projects (e.g. involving external collaboration)
4. Experience of Social Collaboration tools (securely, without capital expense)
5. Reduce the cost of Web Meetings (e.g. compared to WebEx)
6. Upgrade Lotus Domino mail without the server upgrade costs
7. Move to Web Mail and reduce costs (perhaps just for some users)
8. Support Mobility (both Public Internet & Mobile Device access)
9. Convert capital expense to operating expense via a move to the Cloud
10. Extend Cloud Services Integration (e.g. Silanis Digital signing, SugarCRM,
ProjExec Project Management, Salesforce.com)
11. Address unserved needs (e.g. Archiving & eDiscovery of emails for compliance)
12. Achieve “Green” targets by leveraging a consolidated Cloud infrastructure
© 2012 IBM Corporation

26. Why IBM for Social Business in the Cloud?
IDC named IBM #1 in Enterprise Social
#1 Software for the 3rd consecutive year
IDC, Worldwide Enterprise Social Software 2012-2016 Forecast, June 2012
IBM was cited as a leader in The Forrester
Wave for Cloud Strategies of Online
Collaboration Software Vendors
IBM SmartCloud for Social Business leads in 11
of 18 categories
IBM shines for the strength of its current offering,
its market presence, and its strategy.
InformationWeek, August 20, 2012 The Forrester Wave: Cloud Strategies of Online Collaboration
Software Vendors, 3Q 2012, Forrester Research Inc, Aug 2012
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on
a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is
based on best available resources. Opinions reflect judgment at the time and are subject to change .
© 2012 IBM Corporation

27. IBM Focus Areas to Differentiate SmartCloud for Social Business
Depth and
Flexibility Execution
Breadth
● Broadest enterprise social and ● Open standards ● Best-in-class security and
messaging capabilities ● Extensibility resilience
● Choice of Service Only or ● Value across all phases
● In 23 languages, in local
Hybrid deployment of cloud adoption currencies, with geo-redundant
● Unique extranet capabilities data centres
● Symmetry across
● Public, private, and hybrid clouds deployment models &
● Customers in over 50 countries
● Ever-expanding SmartCloud interfaces ● Rapid adoption across industries,
portfolio regions, and sizes
© 2012 IBM Corporation

28. Award-winning Security and Compliance
Controls & 2012
Compliance Gold Winner
IBM Cloud
Physical Security Solutions
Security Authentication
IBM Standards ITCS-
104 based on ISO
Intrusion 27001 and 27002
Encryption
Detection
Privacy
© 2012 IBM Corporation

29. Secure, Globally Distributed Data Centers
With a high performance, global, accelerated access network
Data Centers
Distributed data centers in North America and Asia Pacific; designed for
optimal global network efficiency and data localization
Network
● Leveraging Akamai's Web Application
Accelerator and Caching technology to ensure
consistent and reliable application performance
and routing
● Accelerator technology deployed in over
71 countries, utilizing more than 95,000
points of presence
Highly available infrastructure protects service from
single points of failure
Backup and Disaster Recovery (DR)
● Data backed up incrementally to protect against data tier or data center failure.
● 8-hour recovery point objective (RPO), the most data that will be lost in the event of a major disaster
● 12-hour recovery time objective (RTO), the time it takes to restore production services
29 © 2012 IBM Corporation

30. Meeting the Collaboration needs of the Enterprise
Benefits
Business challenge
Low cost and rapid
Panasonic is a market and technology leader in consumer and deployment will provide
industrial electronics. Panasonic's vision is to become the #1 cost savings.
Green Innovation Company in the Electronics Industry by 2018.
Superior extranet
Panasonic will leverage IT innovation to enable business units capabilities will allow
globally to operate as “One Panasonic.” As part of its Panasonic to provide a set
globalization efforts, the company embarked on an information of cloud collaboration tools
technology (IT) initiative to improve competitive advantage and for immediate access
overall business results by helping its multiple business units across all regions --
work together more efficiently. connecting global project
teams and best practices
for product research,
Solution development and sales
and giving Panasonic an
Adopted IBM's SmartCloud for Social Business cloud edge over competitors.
collaboration services to enable its workforce to communicate
and collaborate more efficiently with its global network of
customers, partners and suppliers.
© 2012 IBM Corporation

31. Empowering Small Businesses Benefits:
to act like Large Businesses
• Speeds communication
response rate from
days to hours
The need: The solution:
• Saves 4-5 days per
• A tool to connect • IBM SmartCloud for Social Business month in travel time and
geographically dispersed cloud services enable culinary team to 10% on travel cost
teams without the capital share information and ideas quickly
expense and staff needed to and easily -- regardless of the time or • Eliminates time zone
run an in-house solution location barriers to productivity
• Security to protect proprietary • Enables Chefs to find and connect with • Unique no-cost "guest
information and safeguard other chefs around the world, to store account" model lets their
client recipes and share recipes and demos, and to clients easily collaborate
host web meetings with clients on recipe ideas
"Being able to connect our culinary chefs in the cloud is invaluable when talking about customer service.
Someone who was once isolated now has access to information they might otherwise not have so they
can make better decisions, faster and can get client questions answered more quickly."
- Bob Brindza, SOA Business Analyst, Newly Weds Foods
© 2012 IBM Corporation

32. Thank You.
Stuart McRae
Executive Collaboration & Social Business Evangelist
IBM Collaboration Solutions
ibm.co/smcrae
stuart.mcrae@uk.ibm.com
www.twitter.com/smcrae
www.linkedin.com/in/stuartmcrae
www.facebook.com/sjmcrae
© IBM Corporation 2011
www.smcrae.com
For more information:
Visit: www.ibmcloud.com/social
Or contact your IBM representative