The document provides 15 tips for promoting a business through public relations and communications strategies. The tips include sharing media and stories on social networks, using video to share news stories, leveraging LinkedIn, building corporate image, arranging special events, contributing to good causes, using various published materials, working with PR consultants, sponsoring events, and having executives participate in media and industry events. The overarching message is that businesses should utilize a variety of PR and communications strategies to promote their brand and connect with target audiences.