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Tip 8: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.
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Tip 11: Make your first impression count.
Don’t let yourself down with a tatty business
card, dodgy home-made literature or a poorly
designed advert.
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Tip 16: Test and measure the brand and
message. Everyone has different opinions, but
take a general consensus. The one who
decides if your message is clear is the
customer not you.
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Tip 17: Clear design can give room for the
message to breathe and isn’t drowned out
with excessive text or unrelated imagery.
Don’t be scared of white space, it can work to
draw attention.