The document provides 30 tips for improving mobile advertising and marketing campaigns. It suggests using compelling calls to action, including phone numbers, geo-targeting ads, analytics, social sharing incentives, reinforcing branding, optimized landing pages, eye-catching visuals, interactivity, valuable website content, mobile payment support, mobile strategy, social media customer service, responsive email design, loyalty programs, simple mobile sites, responsive web design, social media, targeting new devices, click features, special offers, text messages, integrated marketing, mobile apps, in-ad engagement, knowing the audience, timing campaigns, and location-based advertising.

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Tip 1: Use a Powerful Call to Action.

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Tip 2: Include a Phone Number.

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Tip 3: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.

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Tip 4: Use the Right Analytics.

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Tip 5: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.

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Tip 6: Reinforce your overall brand message
for a successful mobile advertising campaign.

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Tip 7: Use good landing page to the campaign.

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Tip 8: Eye catching visuals make your ad
stand out better than any combination of
clever words or fancy fonts.

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Tip 9: Make sure your ads offer the kind of
interactivity consumers want.

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Tip 10: Fill your website with some valuable
information.

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Tip 11: Make sure you’re adopting the
technology needed to support mobile
payment and that you’re marketing ability to
accept mobile payment. This will help you
attract more consumers to your business and
increase sales.

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Tip 12: Develop your mobile marketing
strategy & think of ways you can utilize
mobile devices whenever a customer enters
your store.

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Tip 13: Use Social Media for Customer
Service.

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Tip 14: Grow your email subscribers & make
your email responsive for mobile devices.

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Tip 15: Consider creating a mobile loyalty
program for your brand & create stronger
relationship with your customer.

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Tip 16: Keep your mobile site simple, easy to
navigate.

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Tip 17: Create a Mobile-friendly Version of
Your Website.

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Tip 18: Use responsive design for all
webpages.

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Tip 19: Take advantage of mobile social
media.

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Tip 20: Target new mobile devices for
advertising and marketing purpose.

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Tip 21: Optimize your customer’s mobile web
experiences by adding “click to call” and
“click for directions” features.

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Tip 22: Spread your special offers on social
media such as discounts, coupons, seasonal
offers and reminders about your industry.

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Tip 23: Text messages work better for local
mobile marketing.

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Tip 24: Integrate your mobile marketing plan,
along with e-mail, direct mail, and other
online advertising.

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Tip 25: Mobile applications are great user
engagement tools for your industry.

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Tip 26: Use In-Ad Engagement to Lower CPAs.

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Tip 27: Make sure your ad is interactive, and
encourage in-ad sign-ups for email or offer
claiming.

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Tip 28: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.

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Tip 29: Make sure to time your campaign
according to when you want a user to take
an action.

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Tip 30: Location based advertising- It's
important to know where the best place to
put an ad is.