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Tip 3: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.
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Tip 5: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.
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Tip 11: Make sure you’re adopting the
technology needed to support mobile
payment and that you’re marketing ability to
accept mobile payment. This will help you
attract more consumers to your business and
increase sales.
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Tip 28: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.