Online marketing is not a 'set it and forget it' type of situation. Mark your calendar and every 3 to 6 months go through your marketing changes and update. Here are a few places you need to make changes.
3. In the last 3 – 6 months you may
have changed:
• Prices
• Products/Services
• Contact information
• Website information
• Social Media information
4. Take one hour and you (or your
assistant) and update all the places
you market your business.
5. To help you get started, here are
some common websites people
have their business information:
6. Twitter profile – Review your 160
character profile. Does it need to be
jazzed up?
7. LinkedIn Skills – add and remove
skills from your profile. Some skills
are no longer ‘hot’ other’s are a
better reflection of what you done.
8. LinkedIn Summary - consider
making a few changes if only to keep
things looking fresh.
Check out your competitors and see
how they’ve organized their
summary.