This presentation was given at SES San Jose in August of 2009. While the title of the panel was Images & Search Engines this presentation's focus was how Social Media and Images are impacting the search engines. From photo sharing, photo groups, pictures on social networking sites and even slideshares of photos - these all have significant impact on both social media and search engines.

1. Images & Search Engines Search Engine Strategies, San Jose 2009 Liana “Li” Evans, Director of Social Media

3. Its still the fastest growing vertical search

4. Continually sees growth in number of searches done a year.

5. Searchers & Shoppers are visual

6. they want to “see it” before they “buy it”

7. Print it out and take it to the store with them

8. In Social Media People Love Images

9. Photo Sharing Sites

11. Its another avenue of “search marketing” without having to “pay for the click”

12. Monitoring your Reputation online is just as important with images as it is with contextual search

14. The Power of Photo Sharing

15. Legos

16. Image Search Retail Opportunities Not One Retailer Present

17. Lego Photo Groups

18. Legos In Real Life Group

19. How People Share Photos

20. Sharing Photos in Different Forms Slide Shows Are Shared!

21. For Any Brand, Branding is Essential

22. Jeep & Photo Sharing

30. What You Shouldn’t Do

31. What You Shouldn’t Do

32. Direct Selling is a No-No

33. Don’t Forget Your Reputation

34. Images & Beauty Queens

35. Google Bomb of a Different Form

37. Social Photo Sharing (Fickr, Photobucket)

38. Social News Sites (Digg, Reddit)

40. Alternate Text

41. Content Around Images

42. Page Images Appear On

43. Anchor Text Used in Links to Images