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Managing Social Conversations In Social Media Ses San Jose 2009

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Liana "Li" Evans
Liana "Li" Evans

This presentation was given at SES San Jose in August 2009. The focus of the panel was around Managing Conversations in Social Media. This presentation was focused on Monitoring & Measuring goals in social media as well as planning successful strategies.

BusinessFormationTechnologie
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Managing Conversations Search Engine Strategies, San Jose 2009 Liana “Li” Evans, Director of Social Media
How’d We Get Here?
Not Important – Your Message
Most Important End Users
Who Cares?
And These Are All…. New Signals To Search Engines
Who’s In Your Audience?
Who’s Using Social Media
Thinks It’s All Generation “Y”?
3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY Forrester, The Growth Of Social Technology Adoption, 2008
Different Types of Social Media
But….. There’s Always a But…..
Without A Strategy, Social Media Marketing Can Be a Lot Like This…
Tactics in the absence of strategy is no better than doing nothing at all…
Identify & Define Success
Monitoring & Measuring ,[object Object]
Meltwater
TrackUR
Techrigy
Google Alerts
Google Analytics
Coremetrics
Omniture
ClickTracks,[object Object]
Involvement Customer’s first point of agreed upon contact. ,[object Object]
Sign up for email notification
Subscribe to RSS
Became a community member,[object Object]
Referral traffic to site from social media sites
The Other Stuff (Manual)

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