3. Who creates data? Production: Data is digital air How will this data be shared? Distribution: Everyone is a publisher What will this data be used for? Consumption: Behavior changes
4. A Shift in Language Share Distribute Interpret Empower Collect Solicit Mine Segment
5. Technologies Enabling Innovation 1800’s: Transport energy Industrial Revolution 1900’s: Transport data Information Revolution 2000’s: Create data Social Data Revolution
15. Data The amount of data each person creates doubles every 1.5 … 2 years 2x time?
16. Data The amount of data each person creates doubles every 1.5 … 2 years □ after five years x 10 □ after ten years x 100 □ after twenty years x 10000
46. Result:Amazingconversion rates since customer chooses Content (the item) Context (she just bought that item) Connection(she asked Amazon to email her friend) Conversation(information as excuse for communication)
56. “We are not in the business of keeping the media companies alive.” Trevor EdwardsNike Corporate Vice President forBrand and Category Management “We are in the business of connecting with consumers.” Q: Or rather in the business of facilitating consumers to connect with each other?
72. E Me We-business From e-business… (company focus, Web 1.0) …to me-business (customer focus , Web 2.0) …to we-business (community focus , Web 3.0)
73. Innovation Dead data Live data Collect and analyze Create, share, experiment Internal External “Most smart people don’t work here.” Bill Joy
75. Audience Question 1 Do you have any advice on how we can be authentic in the era of Social Data? For companies with limited resources, what are the costs of some of the suggestions you mentioned in the talk?
76. Audience Question 2 What is the most important ingredient for a successful innovation strategy? Do you have any specific suggestion for traditional companies: how can we learn more about the culture change of the Social Data Revolution?