Pinterest, An Expression Engine by Shauna Causey
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Pinterest, An Expression Engine by Shauna Causey
- 1. Pin It. Pin It. PIN IT! Save-and-Share Photo Sites: A Look at Pinterest and Clipboard by @ShaunaCausey
- 3. Pinning: It’s like a sport…
- 4. Pinterest.com “Hottest start-up in Silicon Valley.” -WSJ “Twitter for photos.” -Technorati “Proving competition for Facebook.” –The Texan Delicious + Flickr + Twitter in one site.
- 5. Pinterest: 101 SET-UP • Add profile info • Link Facebook and Twitter USE • Upload images or vidoes (pins) • Include a click-through link for each pin • Repin other photos from the feed PROMOTE/ENCOURAGE SHARING • Add a “follow” or “pin it” button from your site • Integrate Pinterest into your communication plan: drive traffic and promote your boards across platforms.
- 6. Pin. Save. Share any photo. What is Pinterest? A place to organize and share all the beautiful things you find on the web.
- 7. What is it? Photo sharing social website and mobile app Profile, news feed, and photos arranged by groups (boards)
- 8. The user’s feed: A stream of photos from everyone you’re following
- 9. Pinterest: Why It Stands Out • Simple, Easy Design: “One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack • Low maintenance for brands • Strong sharing component • Fosters aspirational actions around our interest graph • Sales Potential: Is it finally social commerce?
- 10. Pinterest Stats Compete.com
- 11. Pinterest Stats Google
- 12. Who’s on the site? Google
- 13. Who’s on the site? Google
- 14. Pinterest: why all the hype about a few brands? • Most the media examples were early adopters • Tell a story throughphotos • Cross promote from other social sites • Follow active users back • Pin product regularly • Learn and adapt based on community favorites (repins and likes) • Find creative uses
- 15. Poll: Why do you use Pinterest?
- 16. #1 Find and save recipes
- 17. #2 Fashion ideas
- 19. #4 News updates
- 20. #5 Home ideas
- 21. #6 Research on trip planning
- 22. #7 Funny photos
- 23. #8 Cute kid pics
- 25. Pinterest: Brands Who Rock… • Whole Foods • Land’s End • ModCloth • West Elm • Etsy • Birch Box
- 27. Contests
- 28. Land’s End: Pin It To Win It Contest
- 29. Activism
- 30. Awareness for an event
- 31. Sharing Ideas
- 32. Pinterest: What’s next? • Affiliate sales (in some form) • Forecasting trends • Crowdsourcing
- 33. Just a few ideas for brands... • Behind the scenes shots • Brand lifestyle boards • Employee and community wish lists • Posts about location/geography near the office • Infographics • Announce news- graphic press release
- 35. A note about Clipboard: the Pinterest for geeks…
- 36. Clipboard.com A place to save and share the web.
- 37. Clipboard: Why It Stands Out Besides having a similar experience to Pinterest, Clipboard stands out for a few reasons: 1) Easy to save text, not just photos: Save tweets, articles, and photos, entire web pages and photos. 2) Public and private clipping functionality 3) Technology: easy to use Clipper tool for text and photos
- 38. Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know: ShaunaCausey@gmail.com Pinterest.com/ShaunaCausey Clipboard.com/Shauna