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THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.
We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.
Software for editorial calendars and content organization.
Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.
Apps for taking better photos, editing images, and publishing.
Co-presenters:
Sarah Evans
http://twitter.com/PRsarahevans
Jason Keath
http://twitter.com/JasonKeath
Moderator:
Jason Yarborough
http://twitter.com/yarby
1. Host: Jason Yarborough @Yarby
Presenters:
Sarah Evans @PRsarahevans
Jason Keath @JasonKeath
Hashtag: #SMtoolkit
socialfresh conference
Webinar Series
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Let us know using the
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SocialFreshConference.com Webinar Series — #SMtoolkit
We will get started Very shortly. =)
2. THE SOCIAL MARKETER'S
2014 TOOLKIT
SocialFreshConference.com Webinar Series — #SMtoolkit
(over 100 software and tool recommendations)
Learn what tools top social marketers use for
monitoring, publishing, content, automation, lead
gen.
With: Sarah Evans & Jason Keath
6. socialfresh WEST
A sample of the awesome presentations:
• How to build a media empire, from Brian Clark of Copyblogger
• How to build engagement on Instagram, from Lilly Pullitzer
• How to learn marketing lessons from Kickstarter, from Clay Hebert
• How to up your Twitter engagement, from Arby’s
• How to invest more in long form, high value content, from HP
• How to build a power user community, from HTC
• How to improve your marketing brainstorms, from Jason Keath
• How to learn lessons from real viral video experts, from Thinkmodo
• and so many more…
SocialFreshConference.com
San Diego, October 28-30
7. • People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREAT
CONTENT
8. YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING
10. STORIES, TRENDS & CONTENT
• POPurls Trends from the web
popurls.com
• Websta Trending on Instagram
web.stagram.com/hot/
• Rebloggy Trending on Tumblr
rebloggy.com/trending_tags
• Viral Video Chart
viralvideochart.unrulymedia.com/all
• PinAlerts Pinterest alerts
pinalerts.com
• Facebook trends: Facebook home page
• Google Top Searches
google.com/trends/hottrends
• Trending on
YouTubeyoutube.com/trendsdashboard
• Boardreader forum search engine
boardreader.com
• #tagboard: search any hashtag across
most social networks
tagboard.com
SocialFreshConference.com Webinar Series — #SMtoolkit
11. STORIES, TRENDS & CONTENT
• Follow Thought Leaders
- Facebook
- Twitter
- Feedly
- Pinboard.in
• Twitter Mobile App
Discovery Tab
• Private Facebook Groups
If it doesn’t exist, create it
• Quora
• Alltop trending
SocialFreshConference.com Webinar Series — #SMtoolkit
13. Social EdCal Tools
Productivity &
Collaboration
• Asana
• BaseCamp
WordPress Plugins
• Edit Flow
• CoSchedule
High output products
• DivvyHQ
Old-fashioned spreadsheets
• Google Spreadsheets
Workhacks
• Evernote
• Google Drive
• Google Calendar
14. Social EdCal Tools
Productivity &
Collaboration
• Podio
• Google docs
WordPress Plugins
• Capability Manager
• Edit Flow
• User Submitted Post
• CoSchedule
High output products
• Kapost
Workhacks
• Google spreadsheet
emails
• Editorial comments
• Automated emails in
WordPress for new users
15. BUT, WHAT ABOUT PHOTOS?
• Latergramme
(Browser & iOS) for Instagram
• Viralwoot or ViralTag
(Browser) for Pinterest
• DoShare
(Chrome plug-in) for Google+
• Evernote
• Buffer
Facebook, LinkedIn
Have a better way to manage photos? Share now #smtoolkit
16. AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in nature
• Example: Add a MailChimp
subscriber to a list from Wufoo
form
• Freemium (100 tasks per
month, 5 zaps)
IFTTT
• More free services and
social (e.g. Twitter,
Facebook, Etsy, Google)
• Limited to certain types of
tasks
• Limited to a certain number
of actions
• Completely free
SocialFreshConference.com Webinar Series — #SMtoolkit
17. AUTOMATE THE WEB
Zapier
• Eventbrite > Infusionsoft
• Eventbrite > podio
• Podio form > Gmail draft
• Google spreadsheet > Podio
IFTTT
• Foursquare > Google Cal
SocialFreshConference.com Webinar Series — #SMtoolkit
19. 3RD PARTY INVOLVEMENT
34. Twibble.io
Publish content from any RSS
feed to Twitter (with
imagery)
35. Triberr
Find other bloggers to share
your stuff (2.5 out of 4 stars)
36. RoundTeam.co ($)
Connect your Twitter account
and let others contribute
SocialFreshConference.com Webinar Series — #SMtoolkit
20. 3RD PARTY INVOLVEMENT
34. Twibble.io
Allow others to auto-tweet
your RSS feed
socialfresh.com/freshteam
35. Dlvr.it
Auto-tweet from RSS on a
schedule
36. IFTTT and Zapier
If you want to automate
more of your social, look here
SocialFreshConference.com Webinar Series — #SMtoolkit
21. As a digital correspondent,
I have to be able to create and
share content on the fly…
22. MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgies
6. Evernote
7. Rafflecopter
8. Twitter mobile notifications
9. Over
10. 8mm
SocialFreshConference.com Webinar Series — #SMtoolkit
23. PRO TIP: Use Buffer’s “buffer image” right click
feature in Chrome
bufferapp.com/extensions
24. TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)
• LED light ($50-100)
SocialFreshConference.com Webinar Series — #SMtoolkit
25. ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Cover images, invites, blog
content)
• SoundCloud (audio)
• Timetoast (shareable, embeddable
timelines)
• Givver (donate via tweets)
• ThingLink (make images interactive)
(thinglink.com)
• Piktochart (infographic creator)
Share your favorite tools during this talk, use #smtoolkit.
26. PRO TIP: Use Canva with your own photos as the
background and filter them in “advanced options”
28. PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/
29. 9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• Phoster (iOS only)
• VSCOcam (iOS &
Android)
• Screenshot (iOS &
Android)
• GifBoom (iOS & Android)
• A Beautiful Mess (iOS &
Android)
• PhotoRepost (iOS &
Android)
Add to this list with #Smtoolkit and tag me @PRsarahevans!
30. CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• PicFrame (iOS & Android)
• iWatermark (iOS only)
• KU
kuapp.me (iOS & Android)
• Snapseed (iOS &
Android)
• DeluxeFX (iOS only)
SocialFreshConference.com Webinar Series — #SMtoolkit
31. • iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS
FROM YOUR PHONE
• WeVideo (Android only)
• Lapse It (iOS & Android)
• Animoto (browser, iOS &
Android)
• Explain Everything (iOS &
Android)
• ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)
32. DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly create
presentations Facebook
covers, blog graphics, book
covers, etc…
• LICEcap: record your screen
and save as an animated GIF
(www.cockos.com)
33. 4 TOOLS TO MANAGE INSTAGRAM
Statigr.am web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repost mobile app where you can browse
community content and repost it with attribution
(Android + iOS)
Latergramme (free) and Postso (paid) web and
mobile-based photo scheduling tools
Twtrlnd desktop tool to analyze your competitor
and/or customer social accounts.
34. 4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, enterprise)
comprehensive social dashboard: monitor,
respond, track, assign tasks to team
members, integrate w/ short URLs
• Tweetdeck: (perfect for small businesses,
entrepreneurs and startups): owned by
Twitter and only monitors Twitter
• Sharedby: add a custom engagement bar
to every link you share
• Twitter Ads (native): run ads on browser
and mobile version, now complete with
conversation tracking for mobile and more
robust analytics
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com
SocialFreshConference.com Webinar Series — #SMtoolkit
35. PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedin
• Shows trending topics in
your community and
circles
• Share now or later
app.sway.co
36. REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power blog
comments (free), Sidenotes (paid),
LiveBlog, LiveChat, LiveReviews
• ScribbleLive (just acquired CoverItLive):
real-time website updates, live coverage
(used by CNN, AP, Mashable, etc…)
• RebelMouse: power a website or blog
and update real-time, visualize live
conversations, moderate contributors
SocialFreshConference.com Webinar Series — #SMtoolkit
37. PRO TIP: Use the wordpress “Simple 301 Redirect”
plugin for branded short URLs
Search “Simple 301 Redirects”
38. SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling platform
integrated with Tumblr (front
end and dashboard)
SocialFreshConference.com Webinar Series — #SMtoolkit
39. DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse, Tumblr,
Wordpress, MoPro)
• Social
• Email
• Mobile
• Traditional
Create your arsenal, or add to content checklist
40. SYNDICATION &
DISTRIBUTION
• AtContent: atcontent.com
• Taboola ($2,000 per month) or $525 per week
• Sign up for scribal.com
• Sign up for simplereach simplereach.com
• Set up SharedBy.co
• Linkedin ad
• Viral Content Buzz viralcontentbuzz.com
• Submit to Yahoo Contributor Network
contributor.yahoo.com/account/
• Submit to CNN iReport ireport.cnn.com
• If it's a compelling image, share via
IMGUR.com
• Share via Scoop.it
• Post to glipho glipho.com/sarahevans/desk
• Link your post to an answer in Quora quora.com
• Link your post to an answer in Yahoo Questions
and Answers answers.yahoo.com
• Create slides of your content and send to
Slideshare
• If you're a journalist, add to your MuckRack
portfolio muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to
Know Your Meme
knowyourmeme.com/photos/trending
• Google
News http://support.google.com/news/publisher/
SocialFreshConference.com Webinar Series — #SMtoolkit
41. EMAIL + LEAD GEN
• Optinmonster
Great for putting your email lead gen boxes
in WordPress with no fuss
From sidebar, to post footer, to pop-up
boxes
• Leadpages
Landing pages, constantly testing, adding
new features and improving
Lead boxes = 33% increase in leads
• Infusionsoft
We use this at Social Fresh. Great for
if/then functions, automation, sales staff
Difficult to learn, expensive, but high
performance
• Marketing Mavens (RSS)
InfusionSoft plugin for RSS to Email
HubSpot
Marketing easy button, great email tool
• Mailchimp
Works with everything on the internet
• Aweber
Great for solopreneurs with 1-3 lists
SocialFreshConference.com Webinar Series — #SMtoolkit
43. A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz: Inbound marketing Rankings, links,
social, SEO opps, customer repots,
research tools (small to large business,
entrepreneurs, anyone, really!)
• Marketo: email and campaign
management, budget and marketing
calendar, social sharing
• Eloqua/Oracle: web conferencing, content
marketing apps, CRM, Facebook Insight
Management, Twilio SMS & Pic messaging,
event check-in, predictive lead scoring
(large, enterprise, franchise)
45. WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by type of social
(e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights,
monitoring, social replies, analytics, smart reports
(small and medium size businesses with active social
networks)
• BrandWatch: Fully comprehensive and sophisticated
social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and
advertise (social.com) – Twitter Certified and Facebook
Strategic Preferred Marketing Partner, integrated CRM,
service cloud (large, enterprise and great for customer
service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)
47. Q&A is NEXT
SocialFreshConference.com Webinar Series — #SMtoolkit
Thanks for your awesome questions.
If we do not get to your question, please tweet it
out to us with the #Smtoolkit hashtag.
48. Free Ticket
Social Fresh WEST
Technical Difficulties?
Let us know using the
"Q and A" box.
Have a question for
the speakers?
Submit via the "Q and A" box
ENTER TO WIN
Comment and tell us which
social media tool you think saves
you the most time at:
Facebook.com/socialfresh
49. SocialFreshConference.com Webinar Series — #SMtoolkit
Q&A
THE SOCIAL MARKETER'S
2014 TOOLKIT
Keep the conversation going on Twitter:
@Prsarahevans @JasonKeath @Yarby @socialfresh