1. we are

2. we are
{ quick facts – gipl }
•
•
•
we are 11 years young
we are small enough to be quick… but experienced enough to think big
we aim to provide 360 degree communication

3. we are
{ the core team GIPL }
hemal
arjun
digital consultant - online head
ex – thinkwhynot (mumbai)
director-gipl - creative head
ex - rk swamy bbdo (bangalore)
megha
chandan
strategy, planning, marketing - account head
design specialist, art head
moddus communication (delhi)
ex - euro rscg (delhi)
juhi
pr and media relation specialist - pr head
ex - turnkey software projects pvt .ltd. (delhi)

4. we think
{ our motto}
…to make effective marketing communication.

5. we nest
{ company presence }
have exclusively been in new delhi till now
coming soon… in bangalore!

6. we don’t
{ things that you should know about us }
we don’t believe in hierarchy.
we don’t have grey hair but grey matter.
we don’t take very long to deliver.
we don’t like complicated processes.
we don’t believe in a free lunch.

7. we believe
{ 3 things about going digital }
•
the context has changed, ‘on digital
media your brand is not what you say, it
is now what they say’
•
it is the era of experiences & not just ads
•
going digital is no more a question

8. we know
{ our digital philosophy }
934 mn mobile users
137 mn internet users
87 mn mobile internet users
63 mn users on social media
27 mn people using smart phones
3 mn people having tablets in India
the way people consume information, the way people buy, the way they collaborate is changing
& they are changing at a rapid speed.
it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of
going extinct sooner or later.
people will talk about you anyway, so why not join the conversation? being where your
audience is good for you and your viewers.

9. we do
{ our services }
{
{
website design and
development
- ui and ux design
- cms based dev.
- web application dev.
- open source dev.
- responsive websites
{
search engine marketing
- keyword research
- competitive analysis
- search engine campaign mgmt
- search & display network ads
- web & mobile banners:
static, animated
- plp /micro site dev.
- analytics & optimization
search engine optimization
- pre optimization seo analysis
- keyword research and analysis
- competitive analysis
- on page optimization
- off page optimization
{
social media marketing
- social media advertisement
- managing business pages
- social media content development
- social media fan engagement
- app creation and integration
- insights and analysis

10. we did
{ case studies}
created:
- websites
- emailers
- virals
- banners
- plp
- posts
- infographics
- social media apps

11. websites
- static
- cms
- ecommerce
- responsive websites
- mobile enabled websites

12. sri balaji action medical institute
( case study)
objective:
to design an interactive website and increase the footfall.
approach:
The website was designed from scratch. The idea was to make an “online
hospital”, therefore cutting the hassle and making anything and everything available
online. Following are some of the navigations that were embedded on the home page
of the website:
• book an appointment,
• find a specialist,
• query and feedback,
• medical tourism
The patients can view the available slots and book an appointment accordingly.

13. query & feedback form
book an appointment & find a specialist
navigation

14. a special tab was designed where patients can book an appointment. the idea
was to make the process of booking an appointment easier and simpler. once
the patient books an appointment, she immediately receives a confirmation
call.

15. medical tourism
navigation to make
things easier for
international patients
Patients can
collect & store all
their reports
online.
blogs &
articles

16. results:
increase in the website trafiic by 2000 visits per month followed by 70-80
appointment booking through the website that resulted in increased revenue for the
hospital. it also increased in the queries and positive feedback for the hospital

17. OTHER WEBSITE DESIGNS

20. Client: Punj Lloyd Squash
Masters
Idea: as per the target
audience defined by the
client, this event based
website was given a full
picture effect. the idea was
to give the website a very
clean design where in the
audience could find all the
necessary information with
the links upon scrolling to
the bottom of the page.
back

21. Client: dr. c.v.
raman university
Idea: this
website was
designed
keeping in mind
the target
audience (rural
and semi
urban), therefor
e, the interface
is kept simple.
All the
information that
a parent or
student would
look for is
provided on the
homepage.
back

22. Client: idiscoveri
Idea: the client
wanted to
showcase their
various business
verticals on the
homepage.
so, we created
widgets for the
same while
keeping the
layout
wholesome, info
rmative yet
clutter free
back

23. client: india
shoes and
accessories show
Idea: to make the
website in sync
with client’s
offline campaign.
back

24. Client: India
fashion forum
Idea: the
website was
high on cms
and the design
was integrated
with the offline
campaign
back

25. client: cac
connect
Idea: it was
to be a
members
only
website. The
registered
members
had an
option to
login & get
all the
important
Information
plus they
also had
their own
user
dashboard.
back

26. VIRAL CAMPAIGN

27. ( case study )
client: world phone
objective: to promote
“free ISD calls from
world phone” plan
approach: a surd
character was designed
and the entire story
revolved around him.
result: the campaign
generated heavy sales
for the plan.

28. approach: it was a series of 5-6 emailers that were used from
introducing the campaign, to refer a friend, registeration, account
activation to account renewal facilities. Each carrying the story forward
with the central character.

31. EMAILER CAMPAIGNS

32. ( case study )
client: care india
campaign: help the Uttrakhand flood victims
approach: we designed emailers which were sent across to people asking them to
generously donate and help the flood victims and share the same with friends and
family. a strong call to action made it an impactful campaign.
result: massive donations from all across india

35. SOCIAL MEDIA MARKETING

36. social media marketing
( the scope )
•
•
•
•
•
•
online brand audit
online brand planning and strategy
content curation
facebook applications
campaign planning & execution
online reputation management

37. social media marketing
{ case study I }
client: action hospital
campaign: heart makeover initiative (world heart day)
objective:
to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards
healthy living and to create a buzz around the brand by engaging people
approach:
phase 1: informative content including tips, facts, exercises and recipes was shared prior to
the quiz. a mnemonic was designed for the same
phase 2: an informative, heart knowledge based quiz was conducted
phase 3: a live chat session was organized one day prior to the event
phase 4: announcement of results and audience gratification

38. Phase 1

39. Phase 2 & 3

40. Phase 3

41. phase 4

42. social media marketing
{ case study I }
result:
the posts engaged an average of 8373 people every day and the total number of
page likes increased by 300.

43. social media marketing
(case study II)
client: aisect
campaign: aisect-nsdc rojgar mela
objective: to generate awareness about the melas and invite registrations for the same
approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the
schedule, the design was posted 2 days prior to every mela.

45. social media marketing
(case study II)
result:
the campaign engaged 14,569 users and reached was 12,3987 users organically.

46. social media marketing
{ some effective creatives }
a snapshot…

47. Infographics for UNICEF

48. Infographics for UNICEF

49. Infographics for UNICEF

50. twitter campaign
{ case study I }
client: Gingr
campaign: #holimoments
approach: build an interactive
community to celebrate the spirit to
holi & make it a mirthful experience.
In order for an entry to be
qualified, 2 conditions were
mandatory- use of #holimoments &
@_gingr
result: trended on number one in
india. 1800 tweets generated
100600 impressions in 9 hours.
204 new followers

51. twitter campaign
{ case study II}
client: fortis mamma mia
campaign: #mymamyteacher
approach: the brain wave was to
engage the online audience
emotionally. “mothers are the
first educators who instill
faith, values & confidence” the
audience was asked to tweet.
result: trended on number two in
delhi. 500+ tweets in less than 6
hours

52. SEARCH ENGINE MARKETING

53. search engine marketing
{ case study }
client: dr. c v raman university
campaign: invite applications for “open & distance learning education”
objective: to attract admissions and applicants for distance learning courses and
promote cvru as a leading university in the targeted states
approach: with a budget of Rs. 4 lac., using google and facebook for promotions we
categorized our ads into four categories and ran display and text ads on google
and facebook

54. search engine marketing
{ case study }
result: our ads received approximately 10.5 lac impressions and 11,335 clicks.
we managed to retain the top 2 ad slots in google and display network for our ads
457 total conversions (unique leads) were received during the campaign run time.
apart from the branding and promotion, we also provided valuable lead data and
market insights of what programs are being searched the most by the target audience.

55. SEARCH ENGINE OPTIMIZATION

56. search engine optimization
{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: seo implementation: keyword analysis was done for the client and their
competitors. a list of keywords to be targeted was prepared. webpages were optimized with
right keywords and with right placement & density. content for entire website was rewritten
from scratch. the issue of duplicate pages was resolved by using proper canonical tags
throughout the website. the social signals of the website were improved by cross promoting
the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)
top SERP ranking for brand based keywords
exposure to new long-tail search queries

57. we have
{ our clientele }
care india
idiscoveri
action group of hospitals
university of southampton
images group
aisect group of institutions
world phone
Ipas india
punj lloyd squash masters
apollo tyres
j9 mobile - jagran group
shell lubricants

58. we see
..you online!