Social Media Tips for New Grads
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An abbreviated version of slides I presented to the Elon University Ad Club on March 31st, 2011. Some simple tips and bits of advice regarding social media for the new marketing/PR/ad school graduate.
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Social Media Tips for New Grads
- 1. Quick Social Media Tips for the New Marketing, PR & Ad Graduate Kevin Briody @kevinbriody
- 2. 1. Develop a voice of your own… …while using the tools of the trade
- 3. 2. Figure out how to learn – and never stop
- 4. 3. Learn to *love* data and analytics – metrics drive all
- 5. “Friends and family I trust. Everyone else bring data.” – wise ex-officemate
- 6. 4. Learn the mechanics of how a social campaign takes on a life of its own Engagement + Reasons to Share =Social Spread http://www.socialmallard.com/socialmedia/engagement-reasons-to-share-social-spread/
- 7. So | Lo | Mo 5. Get fluent in the emerging marketing opportunities { } Social | Local | Mobile John Doerr– KPCB http://www.scribd.com/doc/48586092/KPCB-Top-10-Mobile-Trends
- 8. 6. Rock the fundamentals Don’t get too caught up in the shiny object of the day… 2008 2011 itproportal.com March 24, 2011 Mpdailyfix.com July 2, 2008
- 9. 7 and8.Get extremely good at these: SalesSell yourself to employers Sell your ideas to clients, bosses, and colleagues & Project ManagementLearn how to get stuff done – the best reputation attribute you can ever have They will make – or break – your career
- 10. Good luck! @kevinbriody socialmallard.com
Notes de l'éditeur
- Engagement = interactions between the brand and user in a social contextReason to Share (RTS) = incentives – financial, moral, egotistical, humorous, etc. – for the user to invite their friends to the experienceSocial Spread = the organic spread of brand content, promotions, and campaigns via user social actions